7 Ways to Get Maximum Value from Your Company Blog Posts

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Just because you hit publish on a new company blog post, share it on social media, and email it to the folks on your subscription list, doesn’t mean the blog post is through. On the contrary, there are plenty of ways to repurpose older content and wring more value from it.

There are many benefits to repurposing old content, regardless of whether that content performed well or it didn’t. If you’ve got a blog post that failed you, repurposing it might allow you to give it a new lease on life—to salvage it and derive some value from all your hard work. Conversely, if you have a really popular and high-performing post, repurposing it can allow you to harness that momentum and reach even more people with your message.

And there are a number of effective ways to breathe new life into an older blog post, too. Here are seven that the Grammar Chic team recommends.

Update Older Posts

In most industries, trends shift and best practices change over time. As such, it may be worthwhile to revisit your most popular posts every year or so and see if a new iteration is needed. You can revise an older post with new statistics or trends, then share it all over again.

Optimize Older Posts

It can also be worth revisiting older posts to tweak their SEO features—inserting new title tags, meta descriptions, and keywords for some of your most effective posts, drawing on new analytics and more recent data.

Turn a Blog Post into an Infographic

Pull out the main talking points and put them into image form. Then share that image widely on your social media platforms!

Break Down Larger Posts

Often, a comprehensive, big-picture post can be whittled down into three or four smaller posts, which delve into specific topics a little more deeply. Provide readers with one overview post, and then some smaller supporting posts that get down into the nitty gritty.

Turn Long Posts into Downloadable Offers

You can also expand your more in-depth posts and format them into e-books or white papers, making them available as downloads on your company website.

Use Your Blog as Fodder for a Webinar

We’re big believers in webinars, and we know that sometimes a popular blog post can provide the blueprint you need for a really compelling online presentation.

Split a Post into an Email Series

A final thought: You can dissect a blog post and draw a few 50-to-100-word blurbs from it, then use those in an email series—a great way of providing added value to your subscribers!

Of course, all of this starts with creating compelling blog posts—and for that, we’re here to help. Contact the ghostwriting team at Grammar Chic today at www.grammarchic.net, or 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Social Media

4 Good Ways to Get Your Resume Noticed

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There’s an old saying: If you want to stand out, be outstanding. That’s all well and good, of course, but how do you stand out in a crowded field of job applicants? How can you be outstanding when you’re competing with dozens, if not hundreds of other people for the attention of a hiring manager?

Certainly, there are some bad ways to make your resume stand out: Typing it in a weird font, putting a head shot on it, formatting it in a way that is willfully weird or difficult to read. These things can all make your resume attract attention, but not the kind of attention you want.

What’s important is making your resume appealing to a hiring manager who’s just skimming through it, while also maintaining a sense of professional decorum. And it’s not impossible to strike this balance. We’ll offer you four strategies for doing exactly that.

Customize Your Cover Letter and Resume

You already know that your cover letter should be tailored to address the specific job you’re applying for—but did you know that your resume should also be modified to match the specific job you’re seeking? Look at the job posting and take note of the pertinent skills and competencies that are listed, and make sure you highlight those on your resume, moving them to the top of your list. You don’t have to rewrite your whole resume, but do tweak it to convey your qualification for the specific job you’re trying to land.

Be as Specific as You Can Be

Do you know what really gets a hiring manager’s attention? Numbers. If you can include statistics or actual data to boost your credentials, that’s ideal. Anything that lends specificity to your resume, as opposed to vague descriptions of your past experience, is bound to help.

Focus on Transferable Skills

If you’re looking for a position in a new industry, you’ll want to make sure you explicitly connect your past experience to the new job you’re seeking. Make note of the skills you have that can carry over from one industry to another. Don’t assume the hiring manager will make these connections; draw them out yourself.

Emphasize Your Most Relevant Past Positions

Some of your past work experience may have a direct bearing on the job you’re seeking; spend a lot of time discussing those on your resumes. Others may be less pertinent; you can downplay those.

As you can tell, the one-resume-fits-all approach just isn’t going to work here. Getting the attention of hiring managers means having a resume for every occasion—and that’s something the Grammar Chic resume team can help you with.

We’d love to provide you with a resume consultation. Contact us today to learn more: 803-831-7444, or www.grammarchic.net.

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Filed under Resume Writing, Resumes

9 Words and Phrases That are Ruining Your Resume

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Every word on your resume matters—for better or for worse. There’s no such thing as a neutral resume content; anything that’s not making you more desirable to hiring managers is making you less desirable. Of course, those are the things you want to scrub, but how do you know what’s helping and what’s actually hurting?

To get you started, we’re put together a list of nine words and phrases that we still see on resumes all the time; hopefully, they’re not on yours, but if they are, we’d urge you to strike them right away.

Remove These Words from Your Resume

  1. “Unemployed.” The employment dates on your resume should make it clear whether or not you currently have work; there’s really no need to highlight it, especially with such a bummer of a word.
  2. “Hardworking.” The same goes for any of these vague adjectives that can’t really be qualified. Every jobseeker claims to be hardworking, but there’s really no way to prove it, so it doesn’t mean much for you to say it.
  3. “On time.” It’s assumed that you’ll do your work on time; there’s no need to brag about it.
  4. “Objective.” Every jobseeker’s objective is the same—i.e., to get a job—so there’s no need to say it. Use an executive summary instead, highlighting all the things that make you a good candidate.
  5. “References available upon request.” It should go without saying that you’ll provide references for any employer who asks for them.
  6. Anything that’s misspelled. You need a proofreader for your resume, because a single typo is all it takes to get your resume tossed into the trash can.
  7. Any outdated technical competencies. In 2017, there’s no reason for you to brag about your familiarity with email, Microsoft Office, or Internet Explorer. In fact, doing so just makes you look out of touch.
  8. Any meaningless corporate buzzwords. What does synergy even mean? If you can’t define it pretty readily, don’t put it on your resume.
  9. “Can’t” or “won’t.” A resume should be positive! Don’t bog it down with negative words.

Is Your Resume Full of Wasted Words?

If your resume is riddled with these harmful words, it may be a good idea to get a professional tune-up. The Grammar Chic team can provide you with a resume that’s both efficient and effective. Contact us today at 803-831-7444 or www.grammarchic.net.

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Help Your Employees Fall in Love with Content Marketing

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Here’s a little Valentine’s Day challenge for you: do something that makes your team members fall in love with content marketing. Instead of keeping your blog writing and social media posting in a silo, open it up for the entire company to own a stake in. Get the buy-in of key players in your organization, and start benefitting from their ideas, their inspiration, and their encouragement.

An impossible task, you say? Not at all. There are things you can start doing right now to make your content marketing more inclusive, and to bring non-marketing team members into the process.

It All Starts with Education

The first step is ensuring your colleagues and employees all know what content marketing actually is, and why it’s valuable. Have you ever hosted an employee in-service where you go over the content marketing basics? You can do it in a half an hour, probably, perhaps during a lunch meeting some day. Think of a way and a time when you can make the case for content marketing, and ensure everyone at your company has at least a basic idea of why it’s worth their support. Connect it to other departments, too; for example, make sure you explain how content marketing makes life easier for customer service reps, and how it brings in leads for the sales department.

Have a Vision

It’s important for people to know what content marketing is, but also how you want to portray the brand through content marketing. What are your values? What are the aspects of the company you want to emphasize? What are some of the buzzwords you use, the pieces of verbiage you employ when talking about your brand? Share all these things with the team. Provide them with a written reference/guide they can call upon, too.

Ask Team Members to Share Content

Most of the team members in your workplace will have personal Facebook and Twitter accounts—invaluable platforms for sharing the company’s blog posts and status updates. You can’t force them to do this, of course, and shouldn’t try—but it never hurts to ask. Express how meaningful it would be, and you may by surprised by how many employees rise to the challenge.

Seek Input

Once you’ve schooled your co-workers on what content marketing is and why it matters, you’re in a place where you can ask them for their feedback on current content endeavors. What’s working? What changes would they recommend? Take their feedback seriously. Also note that customer service and sales reps, who deal with customers directly, may have some great avenues for new topics—frequently asked questions from customers and leads.

Provide Tools for Collaboration

Finally, make it easy for team members to share images, memes, questions, articles, or anything else they think will be useful for the company’s content marketing endeavors. Something like a Dropbox or Google Drive folder can be just perfect. Simply offering a convenient, hassle-free way to submit content and ideas is a great way of involving others in the process.

The important thing is to open the doors of your content marketing mission; allow other team members to come alongside you. It can only make your efforts sharper, stronger, and more effective. Also, don’t hesitate to bring in the pros from Grammar Chic. Reach out to us at 803-831-7444 or www.grammarchic.net for a content marketing consultation.

 

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Why Your Facebook Ads Aren’t Working

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Over the last few years, Facebook has subtly but significantly shifted its focus toward paid ads. While it remains highly important to distribute valuable content and to seek organic reach, it’s just as vital for businesses to pony up for some paid Facebook ads. Companies that don’t pay to play may not receive as much traction in Facebook news feeds.

The good news is that Facebook’s ad platform is a powerful one, providing both a broad reach and the ability to narrowly target the people who see your ads. The bad news is that it can be hard even to understand Facebook’s ad platform, much less optimize it—especially if you’re relatively new to Facebook advertising.

The Grammar Chic team has ample experience with Facebook’s ad manager. We know what works, but also what doesn’t. If you’ve tried your hand at Facebook ads and not gotten the results you’d like, there are a few potential reasons why.

Poor Targeting

The first potential reason is that you just haven’t honed your audience enough. Though it may seem counterintuitive, it’s actually better to target a very specific audience than a wide one. Simply put: When you target with precision, you increase the likelihood that your ad will truly resonate with the reader.

Buyer personas can come in handy here. Before you start work on a Facebook ad, really think about who you’re trying to reach—basic demographic information, values, pain points, etc.

Poor Headline

Another potential issue? A headline that doesn’t grab the reader. In the age of Facebook, attention spans aren’t what they used to be, and it’s important to choose a heading that really conveys the value of your product or service.

Directness is key. You want something that will register with people who are quickly skimming through Facebook—so avoid the temptation of making your headline too clever. Instead, simply articulate the value you can offer to readers. Say what’s in it for them.

Poor Image Selection

Your Facebook ads should include images; those without images tend to receive much less engagement, sometimes just a fraction of the engagement that a good image will bring. Actually picking the right image can be tricky, and may require some trial and error.

Our advice is to remember that your ad will show up in people’s newsfeeds, and you want it to look like it belongs there. Something casual and organic—a photo of people using your product, for instance—may be a better option than something glossy and staged.

Poor Landing Page

One more note: When people click on your Facebook ad, they should be taken to a specific landing page—not to a generic home page. You want them to land somewhere they’ll receive specific information about the content of your ad, and ultimately where you can convert them into clients.

A good landing page shouldn’t have too much information, but it should clearly state your value proposition—and it should close in a strong call to action.

Make Your Facebook Ads More Effective

Your Facebook ads can have a major effect—and to make that happen, we encourage you to meet with our team. Grammar Chic can help you craft compelling ad copy, write beautiful landing pages, and ultimately get a strong Facebook ad strategy into place.

Contact us to learn more, at 803-831-7444, or www.grammarchic.net.

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How to Keep Your Emails Out of the Spam Folder

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Email marketing is potentially quite rewarding, an effective way to stay in contact with clients and with leads. As with anything, though, it takes some strategy and foresight if you want to steer clear of major obstacles—and as far as email marketing goes, the most major obstacle of all is the spam filter.

Simply put: People won’t like receiving low-value, spammy emails, which is why most email programs have sophisticated algorithms to detect spam and send it directly into a separate folder—keeping inboxes clean and uncluttered. That’s good news for email users but bad news for marketers, whose well-intentioned emails may inadvertently run afoul of these spam filters.

So what can you do to keep your emails in inboxes, where they belong? Keep reading for a few practical tips.

How to Avoid Getting Your Emails Flagged as Spam

To keep out of the way of those spam filters, here’s what we recommend:

Don’t buy an email list. If you’re sending emails to people who didn’t ask for them, it’s likely that they’ll flag your messages as spam. Only send marketing emails to customers who actually opt in to your email list.

Avoid conventionally “salesy” language. Spam filters will weed out any emails that seem like they’re strictly selling something—so using subject lines with “sale” or “free” can get you in trouble. Likewise, “30% off” and all-caps subject lines are destined to get your emails discarded. Focus on providing real information and value, and describing the email contents in non-salesy terms.

Don’t send image-only emails. While some images are fine, you also want to include text. Why? Some spammers have tried to use image-only emails to outsmart spam filters, so messages that only contain images may be discarded automatically.

Provide options for unsubscribing or for receiving fewer emails. Again, if you want to avoid getting your emails flagged as spam, it’s smart to allow readers some say in the emails they receive.

Segment and personalize your emails. The more specifically you can target your message to a particular audience, the more likely it is that people will want to read it rather than mark it as spam.

Strategize Your Email Marketing

Of course, the best way to make sure your marketing emails hit their target is to consider a robust, integrated approach to content marketing—and that’s something Grammar Chic can help with. Ask us about it today. Contact the Grammar Chic team at www.grammarchic.net, or at 803-831-7444.

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Filed under Business Writing, Email Writing

4 Ways to Improve Your Digital Job Search Today

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When you’re a jobseeker, the Internet offers countless tools for promoting your personal brand, connecting to desired employers, and moving your career forward. Of course, all of this is contingent on you identifying and exploiting those tools, making the most out of the available resources.

If you feel like you could be getting more out of your digital job search, well, you’re probably right. Allow us to suggest a few ways you can make better use of your online resources today.

Know Your Personal SEO Keywords

Businesses target certain keywords to connect with customers, and jobseekers should target certain keywords to connect with employers. There are plenty of places where you can deploy keywords, including your Facebook “About” blurb and your LinkedIn profile. To know the right keywords, just look at some job postings in your field, and see what kind of language is used to describe key skills and job titles. Make sure your own terminology is not too dated; for example, you don’t want to call yourself a “webmaster” if that term has been replaced with “Web developer.”

Google Yourself

Why Google yourself? Because potential employers are definitely going to. Hopefully you’ll find positive results—your LinkedIn profile, perhaps a personal website. If you come across an old and out-of-date blog, you may wish to delete it. And if you find that you share a name with someone disreputable—like, someone who’s been involved with public scandals—you may actually want to consider adding a middle initial to your online profiles, distinguishing yourself. Your name is a vital set of online keywords, and it’s crucial to manage them.

Show Your Knowledge

Something else you’ll want to do is showcase your subject matter expertise. Prove yourself to be a true industry insider, an authoritative figure within your industry. The best platform for doing this is LinkedIn Pulse. Post regular blog updates where you display your familiarity with industry trends and practices. If you need help ghostwriting these posts, Grammar Chic can deliver it!

Optimize Your LinkedIn Profile

Finally, we recommend a thorough audit of your LinkedIn profile, ensuring that each section is filled out completely and phrased with the right keywords. We can help with that, too, and in fact we offer full LinkedIn optimization services, which help you put your best foot forward on the Web.

You can start that process right now. Contact Grammar Chic to ask how we can help you position yourself better on the Web. Reach out to us at www.grammarchic.net, or 803-831-7444.

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