Gen Z typically encompasses individuals born between 1997 and 2012. They have never known a world without social media and are digital natives. They know how to navigate different technology platforms with ease and embrace ecommerce and social commerce. This can make marketing to this tech savvy generation challenging.
While older generations prefer to spend their time on Facebook or Twitter, Gen Z migrates toward TikTok, Snapchat, and Instagram. This younger crowd thrives on engagement, interaction, and discovering the next best thing. Refining your content marketing strategy to appeal to Gen Z is a must if you want to attract their business. Here are some tips to build connections with this next generation of customers.
Gen Z is drawn toward short, eye-catching content. Videos need to immediately attract their interest and go beyond traditional sales tactics. Shift your focus to real-world examples of how your products can impact their lives and daily routines. Think “show, don’t tell.” Why do they need what you have to offer? What can it do? Showcase diversity while being authentic and genuine. Skip the gimmicks, as Gen Z will see right through them and move on to something else.
Timeliness and relevancy are key to marketing on Snapchat. Posts disappear in 24 hours, so create a sense of “act now” urgency – and give them a way to interact. Gamification and VR are popular ways to connect and draw users in. Be strategic with your posts, or it will be “out of sight, out of mind.” Share content regularly and leverage feedback and recommendations from Gen Z to tailor posts to what they want to know and see.
If you haven’t picked up on it yet, Gen Z is very visually oriented, be it pictures or videos. But building an Instagram following means creating a refined image and sticking with that theme. Images and videos should be carefully curated to align with your brand, mission, and vision. Partner with influencers who are real-life users that Gen Z will relate to and trust. Share user-generated content and show your products or services in action, giving different ideas for how they can be used.
Gen Z doesn’t want the traditional gimmicky sales pitches. They have a more vested interest in a company’s values and what they stand for. Don’t be afraid to be vocal about what your brand believes in and the causes it stands behind. Building meaningful connections can attract more business and increase customer support in your brand.
Focus on Engagement
Gen Z’ers are constantly clicking, swiping, and tapping. Make sure your content is interactive and generates action. Use targeted hashtags, post quizzes and polls, create contests around tagging and sharing, and make completing purchases a seamless process. Gen Z is used to having information at their fingertips 24/7. Old-school marketing tactics can mean you’re missing out on a wealth of opportunity.
It takes the correct approach to create content that will ultimately connect with your Gen Z customers, and Grammar Chic’s team can help you develop it. Contact us today to discuss any of your content strategy needs.