5 Questions to Ask Your Professional Resume Writer

Hiring a professional resume writer can feel oddly personal; after all, in a sense, you’re essentially enlisting someone you barely know to tell the story of your career.

Actually, it’s not quite as strange as it seems. You obviously know your professional history and your value as an employee better than anyone, but a professional resume writer will know how to condense that history and capture that value in a way that hiring managers will notice.

Ideally, the relationship between you and your resume writer will be smooth and open; you’ll feel comfortable telling them about your professional life, and they’ll articulate and format it in a way that helps you shine.

To ensure this kind of relationship, we’d recommend clear, consistent communication even before you hire a resume writer; specifically, ask the right questions to make sure you’re picking the right person for the job.

What to Ask Your Resume Writer

  1. What are your credentials? Are you working with someone who has ample experience? Someone who has worked with key recruiters? Someone who’s well-versed in industry standards? Always ask your resume writer about their background and expertise.
  2. What services are included? When you hire a resume writer, you should seek someone who will provide you with a one-on-one consultation via phone or Skype; a full draft, complete with any necessary rewrites or revisions; and delivery of the document in a file format that you can work with.
  3. Are there any additional services you can deliver? In addition to a resume, you might also consider having a cover letter written, or your LinkedIn profile professionally optimized. Ask about having all of these tasks done at once!
  4. What is your process like? Make sure you have a good sense of how the resume writer will learn about your professional experience; and, how long the process will take. Also make sure you have clarity about how to request any necessary additions or revisions, e.g., if you forget to mention a few things in the initial consultation.
  5. Do you have experience in my industry? Some industries come with their own unique formal requirements; for example, teachers or military veterans may have resume needs a little different from, say, a marketing executive or a customer service employee. Additionally, federal resumes are different from corporate resumes aimed at the private sector.

By asking the right questions, you can feel more confident about the resume writer you hire. And of course, if you want to ask us any questions, we’d love to hear from you. Contact Grammar Chic, Inc. and ask to speak with one of our resume writing professionals at your next opportunity. Reach out via www.grammarchic.net or 803-831-7444.

 

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4 Powerful Ways to Reuse Your Blog Content

A good blog post represents a significant investment of your time and resources; and, a major depository of your subject matter expertise. So, what happens when you polish off a post, publish it to your website, and spread the word on social media? Hopefully, you’ll see a big spike in hits, likes, comments, and shares… but eventually, all that activity tends to taper off. That can be a deflating feeling.

But what if there was a way to extend the usefulness of your blog post? To really mine it for all its worth? As it turns out, there are a few ways to get the highest possible ROI from your content investment.

Here are our favorite strategies for truly maximizing the usefulness of each blog post.

Turn it into a “Pillar” Article

A pillar article tends to be a longer, evergreen piece of content that takes a comprehensive look at a particular topic. Once you write a pillar article, the next step is to break it down into individual sub-sections, ensuring that you include plenty of hyperlinks from the pillar to the sub-sections and vice versa. This strategy can enhance the user experience and lead to robust SEO results.

So take a look at some of your most popular blog posts. Could any of them qualify as pillar posts? For instance, maybe you have a lengthy Top 10 list posted to your blog. Consider breaking down each individual point into a smaller post of its own, using the pillar page as a jumping off point for more narrowly focused, supportive posts.

Make a Video

If you have a popular blog post that eventually loses some steam, one way to reinvigorate it is to use the blog as fodder for a video. In other words, once you’ve made a splash on Google, turn your attention to YouTube!

This doesn’t have to be an elaborate video, either. Simply use the blog post as an outline, talking through some key points, perhaps putting together some bulleted slides. It’s a great way to extend the life of a blog post and take your subject matter expertise to a new venue.

Make it into a Guest Post

You’ve shared your insights on your own blog, but there are still plenty of people who remain unreached. But if you know the topic has some juice, you can always write a second edition, ensuring to keep the same points intact but change all the wording, then submit it as a guest post to an industry blog or publication.

Not only does this help you get a little extra mileage from your original post, but it also gives you a way to generate some backlinks to your website, a major SEO win.

Update the Original

Finally, note that many topics will warrant regular updates. If you have popular posts from a year or two back, there may be some merit to reading back through them and seeing if anything’s changed. Are there new developments, trends, or technologies worth mentioning? Some supplemental materials you could include as links? Has your own thinking or perspective evolved in some way? Updating an older post with some new text can sometimes breathe new life into it, and possibly even trigger some new SEO benefits.

Take a Second Look at Your Best Blogs

There are plenty of ways to stretch out the usefulness of a good blog post. And whether you need help brainstorming some content refreshers or drafting a post in the first place, Grammar Chic, Inc. is here to help. Reach out to us when you want to chat: 803-831-7444 or www.grammarchic.net.

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4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Is it too soon to talk about the holiday shopping season?

Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now.

In this post, we’re going to offer some email marketing tips. You’re certainly going to want to take advantage of these prime time shopping days, sending emails to your customers and clients and stimulating some interest in current products, specials, and holiday promotions.

But here’s the thing: You’re not going to be the only one to have this great idea. All your competitors are going to be sending Black Friday/Cyber Monday emails, as well, and your customers will be deluged. The question is, how can you make your emails stand out?

We’ve got a few simple suggestions.

How to Differentiate Your Holiday Emails

Send a Teaser

First, note that you don’t have to wait until the big day to hit SEND on your marketing email.

In fact, there’s plenty of evidence to show that sending a teaser or two, a few weeks before Black Friday, can actually be really helpful.

You can send your teaser email any time now, really, letting your readers know to watch their inboxes for BIG sales and promotions.

This can increase the odds that your actual email gets opened when the time comes. And, it can give your customers and clients a reason to stay subscribed!

Emphasize Urgency

Another suggestion? Underscore the urgency of your promotions and offers. Let your readers know that they need to act now to take full advantage of your offer. Some examples of this:

  • 24-HOUR FLASH SALE!
  • One day only to save 25 percent!
  • LAST HOUR of our Cyber Monday sale!
  • Order today to ensure Christmas delivery!
  • FREE SHIPPING if you order by December 1.

Make it clear to your recipients that they can’t afford to set your email aside for later.

Extend Your Offer

Cyber Monday and Black Friday can be stressful days, even for the most seasoned shoppers. It’s not unusual for people to simply forget certain offers.

One thing you might consider is offering an extension. Send an email a day or two after Cyber Monday and tell readers you have a special surprise for them; by popular demand, you’ve decided to extend your sale or promotion for another week, etc.

Define Your Differences

Another strategy we recommend: Use your emails to outline the things that make your business different.

You’re probably not the only company to offer a particular product or service, but maybe you are the only company to offer free shipping, or moneyback-guaranteed satisfaction, or expert installation, or a 24/7 support line, or whatever else.

Make these differences clear! Give shoppers a reason to choose you over the competition.

Start Planning Your Holiday Marketing Efforts TODAY

The bottom line: Some of us are still trying to decide what we’re going to be for Halloween this year… but remember, the holiday shopping season always arrives sooner than you think. Don’t be caught off-guard. Start planning your email marketing strategy today.

Our team can help. Reach out to Grammar Chic, Inc. if you’d like to chat. Hit us up at www.grammarchic.net or 803-831-7444.

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Filed under Content Marketing, Email Writing

6 Content Marketing Metrics to Keep an Eye On

Are your content marketing efforts really working? It’s not a rhetorical question. Content marketing requires a real investment, both of time, money, and brand capital. It’s only appropriate to assess the return on that investment using real, hard metrics.

There are a variety of statistics and numbers you can look at to get a sense of how your content marketing efforts are trending, including metrics available in your email marketing platform, your Google Analytics, and the social media dashboard of your choosing.

Amidst all the possible data and reporting options, here are six metrics we think are especially noteworthy, often quite revealing as to the true merits of your content initiatives.

Email Clickthrough Rates

Start with your email marketing. When you send out your weekly, monthly, or quarterly newsletter, how many of your recipients not only read the content but also click through to your business website? One of the main purposes of email marketing is to encourage more website traffic, and if your emails are actually accomplishing that goal, it’s a pretty clear indicator that your content is doing its job.

Email Subscription Rate

You can also look at the rate at which your website visitors are subscribing to your newsletter. If the subscriber base is steadily growing, it shows that somehow or another you’re enticing them… and that can’t help but involve some strong, persuasive copy.

Dwell Time

Dwell time references the amount of time visitors spend on your website before they head elsewhere. If most people reach your site, stick around for two seconds, then leave, that’s obviously not a great sign. But if your website users can spend a good long while on the site, that means your content game is solid.

New Leads

Content marketing can serve many purposes, but one thing that’s always nice is when your content actually yields new leads. There are a number of ways you can measure this: Email subscriptions, sign-ups for a white paper or other downloadable offer, basically anything that provides you with the name and contact information of an interested customer or client.

Social Shares

This one’s obvious: If your content is getting shared on social media, it means that the content is valuable, and it also means you’re growing your audience size. Note that likes and comments are great, but shares/retweets are especially helpful. Email forwards are also beneficial!

Anecdotal Evidence

For all this talk of hard numbers, we’ll close with something that’s not as easy to measure, but is still worth noting: If you have new clients/customers who actually reference your content (“I saw your latest blog post and it made me interested…”), that may be the best indicator of all that your content marketing is connecting with people

Content That Works

Ready for a content marketing effort that really works, and helps you see those metrics surge? We’d love to chat. Reach out to Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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Filed under Blog Writing, Business Writing, Content Marketing, Web Content

7 Reasons to Hire an Editor for Your Business

We live in a golden era of outsourcing. (Thanks, Internet!) It’s never been easier for small business owners to connect with subject matter experts and vendors who can provide their services on a limited, cost-effective basis. For example, if you have a graphic design project, it’s pretty simple to find a talented designer with a robust portfolio, commissioning the work you need without having to hire someone on a full-time basis.

Our premise for today: Editors, like graphic designers or PPC consultants or Web gurus or SEO experts, are professionals whose services may be invaluable to your business, whether as a one-time thing or as a long-term relationship.

Whether you’re putting together a business blog, a press release, or a whole new suite of written website content, it may be in your best interests to engage the services of an editor, like those at Grammar Chic, Inc.

Here’s why.

Why Hire an Editor?

  1. You need a fresh set of eyes. How many times have you read that blog? How many hours have you spent staring at the words of your new company home page? Sooner or later, it all becomes a bit of a blur, and it may be impossible for you to truly see what’s right in front of you. You need an outsider’s vision, and that’s what a professional editor can offer.
  2. You also need objectivity. Your document may be a true labor of love for you, which can be a blessing and a curse: It’s good to feel passionate, but not at the expense of objectivity. An editor, who has no emotional attachment to the document, will be in a better position to accurately assess it and propose changes.
  3. Editors can save you time and frustration. Nothing is more maddening than reading the same document over and over and feeling like you’re still not quite there. An editor’s job isn’t just to make your document shine, but to streamline the revision process, quickly fixing spelling and grammar errors and providing straightforward guidance regarding any conceptual issues. All of this allows you to finish the project and pour your attention into other things!
  4. An editor will help you with clarity. Sometimes, there’s a distance between what you think you’re saying and what you’re actually saying. It happens to all of us, but when it comes to your business communications, clarity and precision are key. A professional editor knows how to articulate ideas in a way that’s unambiguous.
  5. Working with an editor can be a boon to your project development. Trying to figure out the best way to implement your white paper? Unsure of whether your new blog should be one long post or a couple of smaller ones? Part of the editor’s job is helping you develop each project in a way that’s efficient and intuitive.
  6. An editor will enhance your professionalism. Anything you publish or send to your clients is going to be a reflection on your brand… on your standards of quality, accuracy, and professionalism. As such, you naturally want each document to be superlative. An editor will help ensure that you’re always putting the best foot forward!
  7. Professional editors are versatile. Just take it from the Grammar Chic team: We’ve worked on everything from books to resumes, from blog posts to brochures; our clients span a full spectrum of industries, including HOA management and used car sales, manufacturing and personal fitness. We have the skills needed to furnish you with a sterling document, no matter the line of work or the nature of your project.

Enlist an Editor Today

Whatever the specifics of your editing project, Grammar Chic, Inc. is here to lend professionalism, precision, and clarity. Contact us directly to learn more: Call 803-831-7444 or visit www.grammarchic.net.

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Filed under Brand Management, Business Writing, Content Marketing, Content Writing, Editing, Social Media, Web Content

Workflow and Content Automation Defined: How to Get Started

Managing content for your website and social media accounts takes a lot of time and expertise. Like everything else these days, companies are looking for ways to get technology involved to help reduce time and costs when it comes to their content generation. Workflow and Content Automation (WCA) has been a rapidly growing industry for the past few years. Experts estimate that this industry will grow to be a $6B market by the year 2023. But what is it exactly and how can you utilize it?

When we say, “content automation,” we don’t necessarily mean hiring a robot or computer to write your company’s blog and social media posts. While such technology exists, what we mean is applying tools to help you create the most impactful content possible. Continue reading to find out the ways WCA can help you and how to integrate it into your daily routines.

Basics

You have a few options when it comes to automating your content marketing, which can be done at several different points in the content marketing pipeline:

  • Curation

Content curation tools are not there to create content for you, but rather they rely on algorithms to mine content from across the Web, and to then recommend content that would be most relevant to your audience.

An example of an automated content curation tool is DrumUp, which makes quick work of sorting through the billions of pieces of content that are online. Other tools like Google trends are great if you have access to those accounts. Tools like these take the guesswork out of content ideation and allow creators to rely on data to make better decisions.

  • Distribution

Content distribution tools help to ensure that the most relevant pieces of content appear in front of the right people. Email marketing software, which sends out messages to customers based on their past behavior or purchases, is one example of automated content distribution.

What we’re really talking about here are ads. Getting your tweets, Facebook posts, Instagram stories and more, out in front of targeted audiences is key to social media marketing. Using paid advertising tools takes advantage of these platforms’ user data, to make sure the content you’re trying to promote is ending up in front of the right people.

Best Practices

  • Define your problem

The first step in implementing an automated content generation process is to think of your goals or an area of content marketing where you’re struggling. Maybe your content sinks like a stone once you publish it, or maybe you need to find ways to get it in front of the right audience. You might have an internal resource issue where you just don’t have enough people who can produce the right content. Whatever the problem is, make sure it is properly identified.

You also want to define your audience, so that you know what tools will best reach them. Email marketing might not work so well if your customers largely hang out on social media, for example. Make sure you know who you want to talk to and where they are spending their time online.

  • Find a product

Once you’ve determined what your internal struggles with content are, determine the best tools available to fix those issues for you. There are plenty of options out there that specialize on the generation, scheduling, and distribution of your content. We’ve mentioned some here in this article, but make sure to do plenty of research.

Talk to the salespeople at any company you are considering. Make sure they understand your unique situation. No two organizations are the same so ensure they aren’t treating you like everyone else. Does their program offer specific solutions to the problems you’ve identified? If not, continue the search until you’ve found something that does.

  • Iterate the process

Once you’ve chosen a tool or tool set to use for your content automation, the job isn’t over. It’s imperative to continue to monitor and adjust the process until you are seeing positive results.

Also, do not forget to benchmark current content performance. How much traffic do your blog posts typically receive? What is the average number of engagement events on your social platforms by channel? Without this data, it will be impossible to tell if you’re making progress.

Compare your success metrics with the automated content generation in place to your benchmark data. Continue when things are improving and adjust when metrics dip.

Workflow and Content Automation is an industry on the rise and can be a huge help for a growing organization looking to streamline their blog and social channels. Be sure to figure out where you need help and find the tools to correct course. It’s not as scary as it looks, so get out there and create!

Author Bio: Amanda Peterson is a software engineer and regular contributor at Enlightened Digital. Based in New York City, she enjoys Netflix bingeing with her Puggle, Hendrix, and shopping in record stores.

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Filed under Business Writing, Content Writing, Social Media

How Data Visualization Can Enhance Your Content Marketing

There’s never any shortage of online data. For marketers, this can be both a blessing and a curse.

On the one hand, if you want to quantify the reach of your content or identify trends in your social media engagement, there are metrics available to give you the illumination you need. But at the same time, the process of setting benchmarks, establishing core measures, mapping the data, then interpreting it properly can be incredibly time intensive. When you’re already struggling to keep up with your routine content creation efforts, handling data and analytics may feel all but impossible.

But the answer isn’t to forgo the data-driven approach. Rather, it’s to implement the processes you need to make data-mining as simple and intuitive as can be.

Thankfully, there are some options available for small business owners, including both the incredible technological resources of Google Data Studio as well as the consultative services of agencies like Analytics Clarity.

It’s worth taking just a moment to examine how each of these vendors could help automate your data and analytics efforts, and ultimately make your content marketing more streamlined and focused.

The Benefits of Data Automation and Visualization

Google Data Studio is a unique platform that allows you to take different kinds of analytic data, both from Google as well as from compatible social networks, and turn that data into fluid, dynamic reports.

This may sound a little mundane, but actually, it’s a revolutionary service. Just some of the benefits include:

  • Through Google Data Studio, you can have key data automatically turned into a report. And that report will change in real-time, ensuring you always have ready access to the metrics you need.
  • You can choose to display the data in whatever visual format you like, making it easy for you and your team to understand the big picture.
  • You can share the visual report with key partners, vendors, and stakeholders; it’s as easy as sharing a Google Doc or a Google Sheet.

Meanwhile, when you work with a firm like Analytics Clarity, you can ensure that you’re always rightly interpreting the data, capturing even the subtlest trends, and making informed decisions about how to tweak or adjust your content marketing campaign.

Indeed, the kind of data solutions available today have really been game-changers for content marketers, who can now work with a much clearer understanding of how their content performs with target readers as well as Google Search algorithms. This has implications for everything from topic selection to CTA development.

Take a Data-Driven Approach to Content Marketing

It’s vital that you use data to guide your content marketing efforts; Analytics Clarity, a proud partner of Grammar Chic, Inc., can provide all the expertise you need to make smart use of Google Data Studio.

And, as you use that data to guide your content efforts, you can always reach out to Grammar Chic, Inc. Speak to one of our content professionals by calling 803-831-7444, or by visiting www.grammarchic.net.

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Filed under Business Writing, Client Spotlight, Content Marketing, Social Media, Web Content