The holiday season never fails to surprise me, for the good and for the bad. I think each of us spends so much time and energy running around, trying to check things off our to-do list in order to make everything perfect that we forget what the season is really about—fellowship, family, and giving to others. However, I’m not trying to preach here. I’m as guilty of this behavior as the next guy and I know that, as a business owner, never do I sit back and say, “Eh, I’ll deal with this project or that after the holidays.”
Nope, doesn’t work that way!
Business is business and, frankly, one area of your business that you cannot forego no matter the time of year is content marketing. Here are some helpful tips that you can use to set your brand apart and make sure you are in the position to take a “long winter’s nap” come December 24th.
Provide valuable expertise
Yes, it’s true the Internet has given everyone a voice. However, it is the knowledgeable message delivered by an expert that receives the best response from consumers. The greatest way to build trust with patrons of your product or service is to position yourself as an expert in your respective field. Consider writing a news release or an article on a holiday trend relevant to your company. Or maybe just keep it simple and inexpensive and write a blog containing some how-to advice or comparing holiday fiction to fact. Just so you know, many consumers are eager to learn about what new trends may surface in an industry come the New Year. Take this into account and use it when you write your press release, social media or blog content.
Serve as a commentator and moderator
Part of being an expert who delivers written content means that you keep your finger on the pulse, so to speak, of the news happening in your industry—and that you provide an opinion regarding these developments. Moreover, in order to effectively serve in this role, do not only tell your audience what is happening, but also involve them and ask them questions. Consider sharing an interesting article on Facebook or Twitter and asking your followers what they think of it. Incorporate this information across platforms for continuity’s sake, and to create a consistent brand image.
Keep it social
Part of the joy of the holiday season is based on the fact that people seem a bit happier and eager to engage with their neighbors and friends. This theory also holds true when considering your content marketing strategy. In the social media world, use this season to spread some goodwill! Don’t barrage your audience with in-your-face sales pitches, but rather try to start a conversation. Let me tell you, a conversation begun with earnestness will eventually come back around to benefit your business and brand.
Part of a great written content marketing strategy is to not only provide material, but ask others to share and contribute their voices as well. If you encourage your customers to share their stories and traditions, you will essentially lead them to speak about how your brand affects them on a personal level. And this, my friends, will create a deep bond and loyalty between your audience and your business, which will inevitably make it a very happy New Year.
In closing, content marketing is different from simply writing a sales pitch and talking at someone. It’s about sharing, user engagement, information and providing a value-added service. At Grammar Chic, Inc., we are able to help business owners create a strong content marketing message, no matter the industry. For more information about how our team can help you, call 803-831-7444. Do it today and beat the holiday rush. Happy Holidays, everyone!