These days, there is no business exempt from the mandate to create compelling online content, building trust and generating engagement on the Web. That’s true for plumbers and for doctors, for financial planners and for caterers—and it’s certainly true for fitness professionals. In fact, a robust content marketing strategy can help personal trainers ensure the long-term loyalty of their clients—but how can you, as a fitness professional, whip your own content marketing efforts into shape?
Why Content Marketing?
To begin with, let’s step back and take the broad view here. The role of the fitness professional is, in the end, to help people lead better lives; you’re offering up your own insights into human physiology to help others lose weight, build endurance, train for a sport, or simply get healthy. What this means is that you’ve got to earn the trust of the clients you’re working with: You’ve got to prove that you really know your stuff, and that you’re eager to use that knowledge to make their lives better.
Content marketing can be an avenue for doing exactly that. Armed with a blog, a Facebook page, and a Twitter account—or some other combination of online assets—you can set out to demonstrate your mastery over your field. And, because you are giving away your insights for free, you’re making it clear that you want to help people improve their lives.
The cumulative effect of all of this: Through content marketing, you can prove yourself to be a fitness trainer worthy of trust—and of long-term business from your clients.
Nuts and Bolts
That’s the why of content marketing for fitness professionals—but what about the how? There are several ways in which you can provide your clients and potential clients with engaging, engrossing content—proving your knowledge and earning their trust:
- How-to articles are always helpful, and the fitness industry provides a great, no-brainer way to offer tutorials: Simply pen blog entries that detail some basic stretches or exercises that individuals can use. The only downside here is that, if the maneuvers are too complicated, it may be hard to describe them in words—but video can be incredibly useful here.
- In lieu of specific exercises, you can share more general tips—tips for workout safety, ideas for staying motivated, suggestions for developing a diverse fitness plan, and so on.
- Don’t forget about nutrition! Articles about what to eat, what not to eat, and even how to eat can make for great blog fodder.
- As for Facebook, Twitter, Google+, and other social networks, you can alternate between helpful links, quick tips, and simple words of encouragement and motivation—anything that lets clients know you’re there, in their corner, eager to help them become as healthy and fit as possible!
A final tip: Engaging a professional content marketing company can help you develop a winning content strategy while still having plenty of time and resources to devote directly to your clients. To learn more, visit www.grammarchic.com, or call 803-831-7444 today.