Here’s one of the most significant tenets of content marketing: People like to do business with other people. They don’t like to do business with faceless, anonymous, inhuman brands or big corporations.
Here’s what this means for your small business: You should be doing content marketing to engage and to inform, yes—but also to humanize your brand. To give it some character. To put a face to it, and to make it relatable.
You never know: Being relatable could be just the thing that causes a consumer to pick your friendly, inviting company over the more blasé company down the road. If nothing else, a personable social media presence will go a long way toward making your company memorable.
The question is, how can you make your business come across as more human through your content marketing? Try these five simple tips:
- Go behind the scenes. Snap a few photos of your team in action—whether at the office or out, at a holiday party or company social event. Get some candid shots of your team members doing what they do. Try to capture an image of what your office is really like. Go behind the scenes, taking pictures in parts of your office that most customers never see. Share some of these photos on social media—not a barrage of them, but maybe one a week or so, just to put faces with names and showcase that yes, your company is made up of flesh-and-blood humans, not robots!
- Do some team blogging. Do you have multiple team members who are skilled at writing? Then enlist them all to help you blog! Allow each team member to bring his or her unique voice to your company blog.
- Be funny. We don’t actually recommend turning your Twitter feed into a joke machine, or your Facebook page into a constant meme generator. Your main focus should be delivering value to your customers. However, a little humor from time to time never hurt anyone, especially not if you can somehow relate it to your vertical.
- Highlight your philanthropy. Has your company participated in a charity walk, helped build a house, sponsored a fundraiser, or otherwise raised money or awareness for a worthy cause? Mention it online. You don’t have to brag; just note that it’s a cause you believe in, and include a link to somewhere people can get more information or make donations of their own.
- Ask questions. If all else fails, just try to strike up a conversation. Take to social media and start picking some brains—asking what your social media followers might like you to blog about, inquiring what they like best about your products, or whatever else comes to mind.
To learn more about making your company relatable through social media, you can always contact the Grammar Chic team. (We’re very friendly, we promise!) Call 803-831-7444, or visit http://www.grammarchic.net today.