Content Marketing Like the Pros Do It


Small business owners, are you using content marketing tools as effectively as you could be?

Consider the following two points. One, more and more small businesses are embracing the merits of social media and content marketing; in fact, more than 90 percent of all businesses now use social channels for marketing purposes, and nearly as many say that these channels are important to their marketing success. And two, the majority of small business owners say that, while they believe content marketing is important, they’re not necessarily confident about how they’re doing it; they’re not necessarily sure about the best practices for savvy content marketing.

It might be helpful, then, to consider it from another angle. You may feel like you’re a bit of a content marketing amateur—but how do the pros handle things? And what lessons might we learn from them?

Survey Says…

A social CRM evaluation company called Software Advice recently conducted a survey of some of the country’s leading professional marketers. The survey questions are wide-ranging and revealing. In particular, some of the key findings include:

  • 84 percent of professional marketers routinely post on three or more social networks; 70 percent say that they post daily.
  • Visual content and hashtags are cited as particularly effective ways to optimize social media content.
  • A little over half of all the pros use software to help manage their postings.

Reading the Results

For small business owners who just want to make sure they’re on the right track with their content marketing, these results offer a few simple takeaways.

  • For one, diversifying your social media presence is a must. Where are your clients? It’s important to meet them where they are, and chances are, they’re not exclusively on Facebook or on Pinterest. Spreading your message across multiple platforms only amplifies it.
  • Consistent posting is key. Use an editorial calendar to ensure that, even on a “slow news day,” you’ve got something to share with your followers and fans.
  • Optimizing your posts is key. This is especially true of ones you pay to promote: Make sure you’re using images and hashtags to make them as compelling and as striking as possible.
  • Software can indeed make social media management easier—but then, of course, so can outsourcing your content marketing needs to a firm like Grammar Chic, Inc.

To learn more about any of this, we invite you to contact our team today: Visit, or call us at 803-831-7444.

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