Looking to assemble your own content marketing dream team? The social media equivalent of The Avengers? You’re going to need talented folks who wear a number of hats—including each of the following key players:
- A good listener. Content marketing is, by its very nature, a social endeavor. It’s not something you do in isolation, and it’s not just about broadcasting your own platform or message. Content marketing begins with actually hearing your followers and fans; learning what matters to them, and how that plays into your brand; tracking feedback and measuring online reputation; and joining followers and fans in conversation.
- A good conversationalist. Speaking of which: As you use social media platforms to dialogue with your followers and fans, you’re going to need someone who can hold up your brand’s side of the conversation. You’re going to need someone adept at responding to comments and questions, and facilitating a meaningful relationship while always putting your company’s best foot forward.
- A killer copywriter. Even in the era of online video and images—increasingly important to content marketing and social sharing—written content is still paramount. You need someone who can develop copious amounts of engaging, entertaining, value-adding content—all of it consistent with your brand’s message, all of it creative and compelling.
- A multimedia specialist. With the above said, you’re going to need—at a bare minimum—some original, brand-enhancing images and infographics. Some original video will certainly help, too.
- An analyst. You can have all of the other players on your team but still effectively be flying blind, with no real idea of which content is working and which isn’t. That’s why your content marketing Avengers need someone who can run analytics, measure social impact, and translate the facts and figures into a powerful, actionable strategy.
- A crisis management expert. What happens when you have a product that backfires, a public statement that blows up in your face, or simply a litany of loud consumer complaints? You’ll need someone who can take to social media to mitigate the damage and prevent you from having a true PR crisis on your hands.
- A social media expert. This one might sound obvious, but: In addition to content and analytics, you’re also going to need a team member who knows Facebook inside and out; who keeps up with all the changes that come to Twitter and LinkedIn; and who knows how to tap into an audience on Instagram or Pinterest.
- A marketing and messaging guru. Finally, you need the team leader who can bring all of these other skillsets together: Someone who understands your brand’s message, values, and goals, and ensures that everything else is in service of the big picture.
That’s a lot of cooks in the kitchen, and a lot of hands on deck—yet all are necessary to make your content marketing campaign work. The good news is, you don’t have to hire for all of those positions. That’s the beauty of outsourcing your content marketing needs to a company like Grammar Chic, Inc. We have all of these players represented in house—and eager to put their unique skills to use in your brand’s service.
Contact us to learn more: www.grammarchic.net, or 803-831-7444.
The Red Ink 