How to Make This Year’s Content Marketing Better than Last Year’s


More than two weeks into 2015, most of us are starting to settle into a groove. We’re out of the holiday hangover. We’re back on our grind. We’re either steadfastly clinging to our New Year’s Resolutions, or else we’ve ditched them completely and are just trying our best to plow forward.

But hear us when we say this: It’s not too late to fine-tune your 2015 content marketing initiatives. It’s not too late to make this your best, most effective content marketing year yet.

At the very least, you can make it demonstrably more effective than last year. We’ll even tell you how.

Think in Terms of Goals

We’ve said it many times before, but setting goals is an essential part of content marketing. You need some benchmarks by which to measure your progress and determine your true ROI—likes, Web traffic, engagement, conversions, or whatever else.

It’s not only important to set goals, but to reflect on them. Think about last year’s goals. What were they, and how did you succeed in meeting them? Were they realistic? Too hard, or too easy? What do last year’s goals tell you about where you need to be, and where you can reasonably expect to be, at the end of 2015?

Audit Yourself

Another way to improve your content marketing performance is to conduct a content audit. Go back and read through as much of last year’s content as you can—Web pages, blogs, and on down the line. Be honest with yourself about how good it is, and how it could be improved. Remember: If your content doesn’t resonate with readers, you’re not going to get much of anything out of it.

Think not just in terms of quality, but also category. Are you covering all the bases of your business and niche—or are there topics you need to be hitting on more?

Organize Your Approach

Finally, you can get a leg up on your content marketing just by getting better organized. We recommend two tools, in particular. Start with an editorial calendar. At the bare minimum, spend some time brainstorming possible blog topics, and create a schedule of posts that will last you for a couple of months.

In addition, we recommend implementing buyer personas. If you haven’t created these, use our guide to help you. Getting to know who you’re marketing to can go a long way toward making your efforts more successful!

The Grammar Chic team can help you with any of these things, of course, and we can also assist with content development, distribution, and analysis. Contact us today for a free consultation:, or 803-831-7444.

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