Questions to Ask Before Scaling Up Your Content Marketing

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Content marketing is an ongoing commitment, one that gains traction and grows in its effect over time. As your company’s content marketing becomes more and more successful, you may decide that it’s time to scale it up—to invest more in branding your business on the Web and reaching out to customers through social media channels.

There are several ways in which you might go about this. You might spread to new social channels; if you’ve found great success on Facebook and Pinterest, you may feel like you can translate it into success on Twitter and Instagram. You may decide to simply produce more content—posting twice per day instead of just once, blogging weekly instead of twice per month. You may enlist creative professionals to assist you with original infographics, podcasts, videos, white papers, or e-books.

As with any aspect of growing a business, though, scaling up your content marketing needs to be handled judiciously and strategically. Here are a few questions the Grammar Chic team would recommend you consider, before you begin scaling up in earnest.

  1. What are your goals? You don’t want to scale up just for the sake of scaling up. You want to set some specific, measurable goals, so that you can properly measure ROI. What are you trying to accomplish with your content marketing? Who are you trying to reach? Think in terms of sales/referral traffic, but also in terms of buyer personas and meeting consumer needs.
  2. What’s worked in the past? If you’re thinking about scaling up, then you must have seen some success—but what exactly has made your content marketing so effective? Which posts and strategies have helped you reach your goals? Figure out what’s been successful and try to build on it.
  3. What’s working for your competitors? What are your peers and competitors doing that you’re not—and how might you work to fill in the gap?
  4. Do you know how to use the relevant social platforms? Don’t overlook this. If your aim is to branch out onto Pinterest but you’ve never used Pinterest before, you may need to view some tutorials!
  5. Is your team on board? Content marketing requires a full team buy-in. As you think about scaling up, make sure everyone understands what you’re doing and is excited to see the company’s social presence expand!

Our team can provide you with direction and content support as you look to expand your online presence. Reach out to us today: Call 803-831-7444, or visit www.grammarchic.net!

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