Content marketing is more widespread and more accepted with each passing day. Even so, many small business owners remain resistant. Some hold out because they feel like they can’t afford it, and some because they’re not yet convinced of its merit. In our experience, though, the single most common objection to content marketing is this: I don’t have time.
For those small business owners who believe they lack the time for content marketing, we have a few points of rebuttal:
- To begin with, nobody ever said your content had to be epically long. There is a movement among content marketers toward “long form” content—content that tops 1500 words—but written content absolutely doesn’t have to be so lengthy, and in fact pithy and straight-to-the-point blogs and social media posts tend to be best for engaging consumers.
- Quality is more important than quantity. Don’t feel like you have to write ten blog posts every day. One per week can be highly effective, assuming you take the time to really nail it and make that blog post count.
- There are many forms of content that can be relatively easy to put together—quick lists, crowdsourced content, answers to questions from your inbox, and so on.
- Content curating is always an option, and in fact we believe it to be essential. Don’t have time to draft an original blog post today? You probably can find a minute to link to a relevant blog from a colleague, or a pertinent article from Forbes or The New York Times, or simply a YouTube video that correlates to your industry.
- If you habitually find yourself scrambling to put content together at the last minute, your problem may not be a lack of time so much as a lack of preparation. Putting together an editorial calendar can help!
- You can also enlist the help of guest bloggers, whose authority and perspective will enrich your own content platforms.
- For that matter, those small business owners who truly do not have the time to spare on content marketing can always simply outsource it. In fact, this is one of the very best reasons to contract a content professional: You get better results, and don’t have to invest all the time in it yourself!
To learn more about working with a content marketing strategist, and how it can free up your time for other tasks and competencies, contact the Grammar Chic team right away. We’re available at 803-831-7444, or www.grammarchic.net.
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