By now, the benefits of content marketing have been well established—yet content marketing is not without its challenges. Even small business owners who totally understand the value of content marketing on a conceptual level might struggle with actually implementing a practical, effective content strategy.
There are plenty of problems that can arise as you attempt to launch a content marketing program of your own—frankly, too many to name here. The good news is that none of these problems are insurmountable if you have the right approach.
Here are four of the most common and most pressing content marketing problems—along with some tips on overcoming them.
Problem #1: It’s hard to make content that stands out when every company is trying to do the same.
True enough: Once upon a time, having a blog and a consistent Facebook strategy might have really made your business stand apart. Now, every company has those things, so how does yours establish a truly distinctive presence?
The answer is really in personalization, which at first might not seem like much of an answer at all. Nevertheless: You can’t just rehash what everyone else is doing. You need a unique approach—Instagram photos of your team members; custom hashtags; custom graphics, not just curated ones. You need blog posts with a unique point of view, not the same old points everyone else is making.
This requires you to really be aware of what other brands in your space are doing—and to be diligent in your creativity.
Problem #2: More and more content marketing hinges on paid promotion.
This, too, is true—but there will always be an important role for compelling, original content, even on Facebook. The answer, quite frankly, is in being prudent with your budget; tracking what works and what doesn’t; and, above all, reaffirming that quality matters even when you’re paying for reach. You can budget for reach, but if the content isn’t good, you won’t get engagement.
Problem #3: It’s easy to have unrealistic expectations about content marketing.
The solution here: Remind yourself every day that content marketing is about forming relationships—and thus, it’s about the long haul.
Problem #4: Time and resources are scarce.
This is the biggest problem of them all. It’s hard to find the time to do content marketing, and sometimes the budget can be limited, as well. What might surprise you is that outsourcing, to a company like Grammar Chic, can actually be the best way to save time and money, or at the very least to get a lot more bang for your buck.
To speak further with our content marketing team, contact Grammar Chic today at www.grammarchic.net, or 803-831-7444.
The Red Ink 