Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then you’re doing little more than wasting money.
So what can you do to ensure that those emails get read? We’ve shared some email marketing best practices before. Today, what we’ll offer is a set of don’ts—some common email marketing elements that are sure to get your messages promptly deleted.
In other words, these are rookie errors—boneheaded mistakes—that will basically squander whatever effort you put into your email marketing campaign. Naturally, we recommend avoiding them at all costs!
Email Elements it Pays to Avoid
- Spelling and grammar errors. Yes, it sounds like common sense—but you’d be amazed at the number of business owners who take time to proof their messages but not their subject lines. If somebody receives an email from you and it’s got a glaring error in its subject heading, that immediately undercuts your authority—and all but guarantees your email gets rejected.
- Impersonal greetings. Here’s something else that can wreck your subject line—and thus, your entire email: A greeting that’s obviously impersonal and unspecific. Any message that comes with a title like Dear Sir or Madam will look like spam, and likely be treated as such.
- Spammy words. Along the same lines, spammy buzzwords located in your subject line will get your emails buried and your servers blacklisted. Avoid saying click here, % off, order now, sale ends at midnight—anything that clearly marks your marketing email as cheap or salesy.
- Bombast. Finally: Remember that a subject line is meant to be short and snappy. If your subject line lacks brevity, it may turn off busy readers who’d rather you get straight to the point.
There is plenty you can do to make email marketing a more effective tool for your business—but also plenty you shouldn’t do. Keep these tips in mind as you strive to achieve email marketing success.
For help crafting an effective email marketing campaign, contact the Grammar Chic team at 803-831-7444, or www.grammarchic.net.
2 responses to “4 Things That Will Guarantee your Emails Don’t Get Opened”
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Completely agree with these email marketing mistakes.
I also feel that these are the most common mistakes which most of the email marketers make. Sending emails with boring subject is very much common mistake.
I never open any email which don’t attract my eyes. I always ignore or delete such emails instantly.
Email marketers should understand that nobody wants to waste their time in reading boring emails. If you really want to convert them then you must have to send emails with having eye catchy, attractive and promising subject line. Because It is the only line which readers read first.
So taking care of it can improve your skills.
I am glad that you have listed all the major email marketing mistakes here so that we can learn them and can avoid them. Thanks for sharing it with us. :D