These days, there aren’t many business owners who seriously dispute the value of original, branded content. It can be proven, with graphs and charts, that YouTube videos increase brand engagement and boost website traffic; that blog posts can be invaluable for bolstering SEO; that e-books and white papers can be unparalleled tools for generating leads. The list goes on and on.
What business owners do question is how best to achieve their content goals. Some take on the tough job of content creation themselves, which is something we admire. Others choose to enlist freelancers. Certainly, the Internet is full of resources that make it easy to track down freelance writers and content creators, and in some cases this approach can work wonderfully.
There is another option that we would obviously recommend most highly, which is engaging the services of a content writing firm—like Grammar Chic, Inc. For companies that have grown past freelancers, this is the logical next step. Allow us to provide a few reasons why.
As your content needs grow, you’ll need to hit bigger volume goals. A freelancer can work well when you’re looking for a blog post each week, but what happens when you need 40 articles churned out, a full website content revamp, or something similarly ambitious? A lone freelancer won’t be able to keep up with that brisk production pace, but a full writing team, with a deep bench of content creators, will.
Freelancers may not have the breadth of experience you need. An integrated marketing campaign will require a wide range of content—not just blog posts but e-books, marketing emails, FAQ pages, how-tos, and more. Each of these content types calls for a different skillset—something you’ll find on a writing team, but not necessarily with a lone freelancer.
Proving ROI is something many freelancers will struggle with. It is inaccurate to say that content ROI cannot be proven; in fact, Grammar Chic routinely provides clients with reports and statistics that show just what kind of results our content is getting. This is a capability that freelance writers simply might not have.
Writing companies will have a wider network of resources to call on. Looking to get a blog post syndicated, or to have a press release distributed through a reputable PR newswire? Freelancers may not have these connections—but a company like Grammar Chic does.
A writing company will provide critical dependability. The worst-case scenario, content-wise, would be for a writer to quit on you in the middle of a big content push, leaving you to find and train someone new. Freelancers are much more likely to do this than a writing company is; a company like Grammar Chic puts its professional reputation on the line when it enters into a contract with a new client, and always sticks to the promises made.
There are some other key distinctions we could name, too—and we’d love to talk with you about them one-on-one. Start the conversation today. Contact Grammar Chic’s deep bench of writers by calling 803-831-7444, or by visiting www.grammarchic.net.