Just because you hit publish on a new company blog post, share it on social media, and email it to the folks on your subscription list, doesn’t mean the blog post is through. On the contrary, there are plenty of ways to repurpose older content and wring more value from it.
There are many benefits to repurposing old content, regardless of whether that content performed well or it didn’t. If you’ve got a blog post that failed you, repurposing it might allow you to give it a new lease on life—to salvage it and derive some value from all your hard work. Conversely, if you have a really popular and high-performing post, repurposing it can allow you to harness that momentum and reach even more people with your message.
And there are a number of effective ways to breathe new life into an older blog post, too. Here are seven that the Grammar Chic team recommends.
Update Older Posts
In most industries, trends shift and best practices change over time. As such, it may be worthwhile to revisit your most popular posts every year or so and see if a new iteration is needed. You can revise an older post with new statistics or trends, then share it all over again.
Optimize Older Posts
It can also be worth revisiting older posts to tweak their SEO features—inserting new title tags, meta descriptions, and keywords for some of your most effective posts, drawing on new analytics and more recent data.
Turn a Blog Post into an Infographic
Pull out the main talking points and put them into image form. Then share that image widely on your social media platforms!
Break Down Larger Posts
Often, a comprehensive, big-picture post can be whittled down into three or four smaller posts, which delve into specific topics a little more deeply. Provide readers with one overview post, and then some smaller supporting posts that get down into the nitty gritty.
Turn Long Posts into Downloadable Offers
You can also expand your more in-depth posts and format them into e-books or white papers, making them available as downloads on your company website.
Use Your Blog as Fodder for a Webinar
We’re big believers in webinars, and we know that sometimes a popular blog post can provide the blueprint you need for a really compelling online presentation.
Split a Post into an Email Series
A final thought: You can dissect a blog post and draw a few 50-to-100-word blurbs from it, then use those in an email series—a great way of providing added value to your subscribers!
Of course, all of this starts with creating compelling blog posts—and for that, we’re here to help. Contact the ghostwriting team at Grammar Chic today at www.grammarchic.net, or 803-831-7444.
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