Here’s a hypothetical for you: Say you’re looking to purchase a new product of some kind, but you don’t really know much about it, or where to get it. You need to gather some information. You need to do some research. So where do you head? The answer, of course, is Google. That’s where consumers do their research these days—and it’s where they make most of their decisions about which products to buy and which local businesses to visit.
One way in which consumers make their purchasing decisions is to consult with Google’s star system. If you see a local company with a one-star rating, you’d probably think twice before giving them your business, right? You’d at least look around for competitors. And on the flipside, if a business has a five-star Google score, you’d feel a lot more confident shopping there.
The implication for businesses is that Google star ratings matter—they matter for your bottom line. That’s why, when Google makes changes to its star system, small business owners need to sit up and take notice.
What’s Changed with Google’s Star System?
As it happens, Google has made changes to its star rating scale. Here’s the change: It used to be that Google only gave star ratings for businesses with at least five reviews. Now, Google has lowered the threshold—and some businesses are receiving Google ratings on the basis of a single review!
What this means is that, more than ever before, every single online review you get matters. A single one-star review could totally sink your Google score, especially if it’s the only review you have. Meanwhile, a single five-star review could be all it takes to send your company toward a perfect score.
How to Be Proactive About Your Google Reviews
Our advice to business owners: Don’t leave your Google stars to chance. Be proactive in getting your full five-star score! Here are some tips:
- Make sure your Google review link is clearly displayed on your website and on social media profiles.
- Actively ask your customers to leave you their feedback. Include a request on invoices and receipts.
- Go as far as to send an email to all your best, most loyal customers, and simply explain to them how meaningful a quick review would be.
- Sweeten the deal! Offer a $5 Starbucks gift card or a promo code to people who take the time to leave you a review.
- Include your Google review link on your email signature.
There are a lot of strategies that can get results, and we’d love to help you execute a good one. Contact Grammar Chic today to learn more! Reach out to our team at www.grammarchic.net or 803-831-7444.