For any business to succeed, it needs to be discovered by local customers; it needs to bring in clients and consumers who are actually seeking the products or services in question, and willing to spend their money to get them. In today’s marketing ecosystem, that means a strong presence in local search queries.
After all, when you want to find a good local business, where do you turn for answers? More likely than not, you go to Google—and the businesses you find there are the ones most likely to win your patronage. If you want your business to thrive, then, you’ve got to position it to be embraced by local search engine users—but how?
Local SEO can sometimes be complicated and daunting, but it doesn’t have to be. There are some simple ways you can boost your visibility in local search rankings today.
Google reviews are critical to search engine success. Google takes any review to be a sign that people are engaging with your business, and gaining reviews will only help your search engine standings. Of course, it’s helpful if these are good reviews, bolstering your company’s authority and trustworthiness. If you’re not getting regular reviews, we recommend the following steps:
- Make sure your Google review link is clearly displayed on your website
- Actively ask your customers to leave you their feedback; include a request on invoices and receipts
- Send an email to all your best, most loyal customers, and simply explain to them how meaningful a quick review would be
- Include your Google review link on your email signature
Optimize for Mobile
Most local searches happen on mobile devices, so it’s critical that your website be optimized for users who are on phones or tablets; indeed, Google prioritizes sites with mobile-readiness. Check out your company website on various devices to make sure it looks good and flows smoothly. If it doesn’t, you’ll want to talk to your Web designer about switching to a mobile-friendly site ASAP.
Ensure Consistent NAP
NAP stands for Name, Address, and Phone number, and you need to have this vital contact information displayed on every page of your website. Make sure you state it the exact same way every time, too. Inconsistencies—“Al’s Pancakes” on one page and “Al’s Pancake House” on another, or even listing your address as “Main Street” here but “Main St.” there—can drop your Google ranking.
Get Local Links
Reach out to local directories, business bureaus, and chambers of commerce to get a link to your website—along with NAP information, consistent with the way you list it on your site.
Write Valuable Content
Finally, a website that’s dense with valuable content—not just sales pitches, but information that addresses consumer questions—is going to get more love from Google, for the simple reason that it offers a better product to Google’s customers (i.e. search engine users). A good website with FAQs, how-tos, detailed product descriptions, and a regular blog can go a long way.
Grammar Chic can help with all of these content creation needs, of course. Learn more by reaching out to our team today at www.grammarchic.net or 803-831-7444.