5 Personal Branding Tips for Freelancers

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There are certain agreed-upon resume standards that apply to almost all 9-to-5 jobseekers—but when you’re a freelancer, some of those rules go out the window, and you’re forced to make some critical decisions about how best to present your different skills to potential clients.

The basic principle is the same: You want to develop a strong personal brand, and to posit yourself as someone who can deliver tremendous value and ultimately achieve the desired results. The question is, how do you accomplish that when your career has consisted more of freelance positions than of regular, salaried employment?

The Grammar Chic resume team can provide guidance to any freelancer looking to craft a strong personal brand. We invite you to call us any time. In the meanwhile, here are a few tips to help you with your branding endeavors.

How Freelancers Can Develop Strong Personal Brands

Rethink Your Resume Structure

Generally speaking, we recommend a chronological format for resumes—but when you’re a freelancer, what you want to emphasize is your array of skills. Sometimes, a more thematically-arranged and functional resume, one designed to show what you can do rather than to mark your career progression, might make more sense.

Include a Strong Executive Summary

It’s critical to have a clear summary of your skills and the value you can bring to an employer—something of an elevator pitch for your personal brand. This should be at the top of your resume!

Make Sure You Have a Portfolio

If at all possible, provide potential employers with a way to see your work. An online portfolio can be a tremendous asset, and if you have one, we recommend linking to it on your resume as well as your LinkedIn profile.

Establish Thought Leadership

Prove that you really know your industry well. Start a blog, or at the very least publish content on social media sites, including LinkedIn. Show any potential employer that you are truly committed to your vertical or niche.

Use LinkedIn to Get Recommendations

The biggest obstacle you’ll face as a freelancer is that employers simply aren’t sure whether they can trust you—so give them every reason to feel confident in your abilities. Work hard to accumulate recommendations, especially on LinkedIn. Be persistent in asking all your colleagues and former clients/employers to leave you a glowing notice.

Get Help with Your Personal Branding

All jobseekers need to brand themselves, but it’s especially challenging when you work as a freelancer. Grammar Chic can help you hone your resume and optimize your LinkedIn profile. Contact us today to get started: www.grammarchic.net, or 803-831-7444.

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