We tend to think of content marketing in terms of content creation—that is, actually sitting down to make a blog post, a YouTube video, or a series of tweets. Content creation is definitely important, though it can also be time-consuming, which is precisely why many small business owners are daunted by it.
In addition to creation, though, there is also a role for documentation. Throughout your day, you can simply document what you are doing on different social media platforms, providing a behind-the-scenes glimpse into how your company works.
There are two advantages to this. One is that it humanizes your company. It makes it more approachable and relatable. Additionally, it’s something you can easily fold into your day, without it ever becoming too terribly time-consuming.
We’d encourage small business owners to look for little ways to document when they can, as part of their content marketing approach. We’ll offer four suggestions to help you get started.
Quick and Easy Content Ideas
Just take some behind-the-scenes photos. Whether it’s a photo of your employees, of a new product, or of some process that clients seldom get to see, a little casual and candid photography can help your social media followers relate to your business better. Post your photos to Instagram and Facebook.
Use Instagram and Snapchat Stories. We’d also recommend taking advantage of the Story functions on these two social platforms to provide spur-of-the-moment insights into what your company does. Again, the idea is just to be human and relatable. If you’re having a special employee lunch or starting a big new project, make that the focus for your story. Tell a narrative about your brand, even if it’s just the narrative of what’s going on at the office on a particular day.
Let people get to know your employees. Pick a different team member to spotlight each day, and let them take pictures on Instagram, Facebook, or Snapchat. Make it into a day-in-the-life series, showing the different ways in which each team member contributes.
Do an impromptu live stream. Take just a minute to address your Facebook followers directly, using Live Stream to simply stop, say hi, or announce something special going on at the company that day. (You can and should be casual and informal here, but do pause long enough to plan what you’re going to say before you get started.)
Take it Further
We recommend some quick social media documentation as you’re able to do it, but only in conjunction with—not as a replacement for—a robust content marketing strategy.
We can help you assemble and implement one. Contact the Grammar Chic team today to schedule a consultation: www.grammarchic.net, or 803-831-7444.