One of the challenges facing any business owner who invests in content marketing is coming up with new ideas. For a content marketing campaign to last, you have to sustain it with fresh content ideas—and generating new ideas on a regular basis might require some intense brainstorming.
As you pause to reflect on potential new content ideas, we recommend a few simple questions to guide the process.
Questions to Guide Your Content Brainstorming
Are you repeating yourself? There’s nothing wrong with recycling old ideas and putting new twists on them. In fact, it’s something we recommend. You don’t want to just keep saying the same thing over and over again, though, so always stop to consider whether you’ve crossed the line into redundancy.
Do you have enough information for this topic? Do a quick Google search to ensure that you’ll actually be able to find some good resources to help you write. There’s no use in committing to an idea that you simply can’t support.
Can you bring unique perspective to this topic? You don’t just want to rehash the same points that your competitors are making in their content. Make sure you have a way to add real, original value to your content idea. Make sure you can provide your take on things.
Does your idea address the needs and interests of your target audience? Make sure your topic isn’t too “inside baseball.” It may be interesting to you, but what really matters is that it is valuable to your audience.
How does the content reflect on your brand, products, and/or services? Your content doesn’t need to be straightforwardly promotional, and in fact we recommend keeping the selling to a minimum. You should make sure it relates to your brand in some way, though. What you want is compelling content that leads naturally into a strong call to action.
What’s the headline going to be? How will you frame your content? How will you structure it—as a top 10 list, bullet points, or just a straightforward essay? And how will you generate interest from readers? What will your hook be? These are important considerations as you brainstorm.
Get the Best Content Ideas
Another consideration: Our content marketing specialists can help you not only develop ideas, but implement them effectively. Learn more about our content marketing services by reaching out to Grammar Chic at 803-831-7444, or www.grammarchic.net.