When someone pulls out their smartphone to search for a local business—whether they’re sitting at home on the couch or walking down the street, plotting the next phase of their errand-running—you want them to find your business. That’s why you have invested in a good mobile website. It’s why you keep up with the rigors of mobile SEO.
But be careful: There are a number of things that can cause those mobile SEO efforts to fall flat. Here are just a few of them—things to be careful of as you try to reach as many mobile consumers as you can.
Where Mobile SEO Goes Wrong
Slow Site Speed
Did you know that a majority of Google search users say they give up on a site if it takes more than three seconds to load? Three seconds! That’s not a lot of time to get your page up and running. Do some tests, on multiple devices, to make sure it loads quickly—and if it doesn’t, talk with your developer about how to speed things up. (Some possible solutions: Remove large images and video files from your home page, or create shorter content for your mobile pages.)
Not only are pop-ups potentially draining to your site speed, but they can also take up the entirety of a mobile browser screen—and if they are hard to get rid of, users will likely just navigate away. Even if your pop-up has a really killer CTA, you should think seriously about jettisoning it.
Does your video/multimedia content play properly on all types of devices? Are you sure? Not only does this content cause slow speeds (again), but it can be really frustrating when it doesn’t work—and it frequently doesn’t.
Generally Bad Mobile Design
Your site should be easy to read and to navigate on all types of mobile device—period. Tiny fonts, cluttered screens, hyperlink text that can’t be read—these are all deal-breakers.
Bland or Mushy Content
Mobile users need you to get right to the point, which means your content should immediately convey value—and come with plenty of strong calls to action. If it doesn’t, you shouldn’t be surprised when the site fails to make much of an impact.
Step Up Your Mobile SEO
There are a number of potential problems that can drag down your mobile SEO efforts—but none of them are problems without solutions.
If your issue is content-related—if you don’t know the best way to make your value proposition punchy, or if you need help crafting the perfect CTA—we’d love to talk with you.
Contact the Grammar Chic content writing team for a consultation today. Reach us at 803-831-7444, or www.grammarchic.net.
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