For companies that want to reap the many benefits of content marketing, but lack either the time or the expertise to launch an effective campaign, there’s something to be said for outsourcing to the pros. A professional content marketing company can handle all aspects of content planning, creation, distribution, tracking, and reporting—helping you build your brand and engage your customers, with minimal hassle.
To get the most out of your content marketing partner, though, you’ll want to have all your ducks in a row before that initial consultation. Here are five pieces of information you should have before you begin working with a content marketing firm.
How will you define success? What will it take for you to feel like your content marketing efforts have been effective? Are you interested in increasing social media followers, website traffic, conversions, or all of the above? Have some goals in mind—no matter how small or how far-fetched—before you speak with your content marketing company, so they know what you want them to deliver.
Who are your customers? Who are the people you’re trying to reach? That’s something that only you can know for sure, and any information you can provide to your marketing company will be helpful to them as they tailor the content plan. Ideally, you’ll have a buyer persona you can offer.
Which social media accounts do you have active—and do any of them have decent follower numbers already? What about a company blog? An email list? Be prepared to talk about any specific marketing channels or resources you already have.
Your content marketing can provide you with some blog topics to consider, but if you have specific areas you’d like to touch on, it’s always helpful to bring that up early in the process. The more input you can provide, the more the content marketing company will be able to capture your voice and your point of view.
Content marketing is scalable; it can be customized to meet your needs, including budgetary ones. Having a basic sense of your content commitment can help set the parameters for your campaign.
Taking just a few minutes to think through the specifics of your campaign will make your agency relationship that much more productive and efficient. Once you get all these things squared away—or if you have any questions about this list—reach out to the team at Grammar Chic, Inc. Contact us for a free content marketing consultation, either at www.grammarchic.net or 803-831-7444.