Language matters, even in your LinkedIn profile. That’s why Grammarly recently combed through hundreds of LinkedIn profiles from Fortune 500 employees—entry-level workers all the way up through the C-suite—to see if any words or phrases stood out. The results offer some compelling insights into how truly high-level jobseekers brand themselves online.
Specifically, Grammarly found that director- and executive-level employees tend to use certain keywords that distinguish their LinkedIn profiles from those of their lower-level counterparts. Five words in particular stand out—and they may be words worth adding to your own LinkedIn account.
Five Smart Words for Your LinkedIn Profile
Leader. How would you describe yourself? As a worker? An employer? Or a real leader? Apparently, asserting your authority is a good way to make your LinkedIn profile persuasive.
Strategic. Close to a third of all director-level employees use this word in their LinkedIn profile—compared to just five percent of entry-level folks. Use it to show that you take a long-term, big-picture view.
Solution. Your future employer doesn’t want someone who will spin their wheels and do busywork. They want someone who will solve problems. Make sure your LinkedIn profile demonstrates this.
Innovative. When you use this word, and pair it with specific examples of when you’ve gone against the grain and it’s paid off, you can expect recruiters to pay attention.
ROI. Can you show that you boosted your company’s return on investment? As in, I increased ROI by more than 135 percent? That’s one concrete way in which the ablest jobseekers set themselves apart.
Branding Yourself on LinkedIn
As ever, we stress that simply using buzzwords is not enough to make your LinkedIn presence winsome. You have to show, not just tell, which means including specific examples of how you’ve shown leadership, innovated, been strategic, etc. Statistics and lists of key achievements matter more than mere buzzwords.
Even so, there’s obviously something to be said for these keywords, when used judiciously within a robust LinkedIn career summary. They can help you stand out, and put you into the upper echelon of jobseekers.
We’d love to show you the ropes with your own LinkedIn profile optimization; to start presenting yourself as a truly A-level candidate, reach out to the Grammar Chic, Inc. resumes team today. Contact us online at www.grammarchic.net, or call us directly at 803-831-7444.
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