How good is the content on your business website?
That’s an important question for every business owner to ask. When done right, your website content informs the reader, builds trust, and leads to the next stage in the sales funnel—a phone call, an appointment, or even a purchase.
When done wrong, though, your website content is just an online placeholder. A waste of valuable space.
So how can you tell that you’re in that first column with your website material? Here are 10 hallmarks you can look for.
10 Signs Your Website Content is On Point
- You have original content on every page. It can be tempting to duplicate content from one product page to the next, or from one location page to the next—but duplication will sink your SEO rankings. Every page should be 100 percent distinct from the others.
- Your content is formatted for readability. Is it easy for users to read and skim your website material, on any device? Do you use section sub-headings, bulleted lists, and plenty of white space to ease readability?
- Your content is written with buyer personas in mind. Who are you writing for? Who’s your target audience? And how can you ensure your website is answering the audience’s key questions and major pain points? Always tailor the content to the reader.
- You have calls to action on every page. Every page should have a clear invitation for the reader to take the next step in their journey—whether that means calling you for more information or simply navigating to the next page.
- Your content is substantive. This may seem a little esoteric—but what we really mean here is that your content isn’t flimsy. It should always offer a real, valuable takeaway message you’re your target audience. Always ask yourself: What’s in it for my reader?
- You have content information on every page. For local SEO purposes, it’s best to include full NAP (name, address, phone number) details on every page of your website.
- You offer a clear value proposition. What benefits do you offer to the end user? Why would a customer pick you over the competition? These are some of the most important questions for your website content to address.
- Your content has both internal and external links. For SEO purposes, it’s ideal to include some judicious internal links to relevant pages, and also to feature some links to authoritative external sites (not your competitors, of course).
- Your content conveys trust. How are you building relationships and earning consumer confidence? Think in terms of seals, guarantees, testimonials, and summaries of your industry authority and expertise.
- Your content is reviewed and refreshed regularly. We recommend auditing your content at least once a year, and refreshing it as needed. For SEO purposes, a content refresh can be invaluable—try to schedule one every couple of years.
These are a just a few of the signs that your website content is written to perform. If your site doesn’t match these criteria, we invite you to schedule a consultation with our website content writing experts. Reach out to Grammar Chic, Inc. for a free evaluation via www.grammarchic.net or 803-831-7444.