How Data Visualization Can Enhance Your Content Marketing

There’s never any shortage of online data. For marketers, this can be both a blessing and a curse.

On the one hand, if you want to quantify the reach of your content or identify trends in your social media engagement, there are metrics available to give you the illumination you need. But at the same time, the process of setting benchmarks, establishing core measures, mapping the data, then interpreting it properly can be incredibly time intensive. When you’re already struggling to keep up with your routine content creation efforts, handling data and analytics may feel all but impossible.

But the answer isn’t to forgo the data-driven approach. Rather, it’s to implement the processes you need to make data-mining as simple and intuitive as can be.

Thankfully, there are some options available for small business owners, including both the incredible technological resources of Google Data Studio as well as the consultative services of agencies like Analytics Clarity.

It’s worth taking just a moment to examine how each of these vendors could help automate your data and analytics efforts, and ultimately make your content marketing more streamlined and focused.

The Benefits of Data Automation and Visualization

Google Data Studio is a unique platform that allows you to take different kinds of analytic data, both from Google as well as from compatible social networks, and turn that data into fluid, dynamic reports.

This may sound a little mundane, but actually, it’s a revolutionary service. Just some of the benefits include:

  • Through Google Data Studio, you can have key data automatically turned into a report. And that report will change in real-time, ensuring you always have ready access to the metrics you need.
  • You can choose to display the data in whatever visual format you like, making it easy for you and your team to understand the big picture.
  • You can share the visual report with key partners, vendors, and stakeholders; it’s as easy as sharing a Google Doc or a Google Sheet.

Meanwhile, when you work with a firm like Analytics Clarity, you can ensure that you’re always rightly interpreting the data, capturing even the subtlest trends, and making informed decisions about how to tweak or adjust your content marketing campaign.

Indeed, the kind of data solutions available today have really been game-changers for content marketers, who can now work with a much clearer understanding of how their content performs with target readers as well as Google Search algorithms. This has implications for everything from topic selection to CTA development.

Take a Data-Driven Approach to Content Marketing

It’s vital that you use data to guide your content marketing efforts; Analytics Clarity, a proud partner of Grammar Chic, Inc., can provide all the expertise you need to make smart use of Google Data Studio.

And, as you use that data to guide your content efforts, you can always reach out to Grammar Chic, Inc. Speak to one of our content professionals by calling 803-831-7444, or by visiting www.grammarchic.net.

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Filed under Business Writing, Client Spotlight, Content Marketing, Social Media, Web Content

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