When you run a small business, you know more about it than anyone in the world. But just because you know your business inside and out, that doesn’t necessarily mean you’re the best person to articulate its value proposition… especially not in writing.
That’s where a professional content writer can be invaluable: Translating your knowledge and your passion into messaging that crystallizes what you do and why customers should care.
Indeed, there are a number of reasons why business owners outsource their content writing needs… and, why enlisting a writer may be the best decision you make in the dawning days of 2021.
1) Bad writing will wreck your reputation.
Let’s be honest: Writing is a skill, and not everyone has it. If you’re not a natural-born writer, that’s totally okay! You obviously have plenty of other skills that have allowed you to launch a successful business.
But if you’re not a good writer, that’s something that’s important to acknowledge to yourself. See, if you do your own copywriting but it’s filled with circuitous grammar or sloppy mistakes, it could actually have a counterproductive effect.
For instance, it’s hard to say that your business stands for quality, consistency, or attention to detail if your writing is full of typos.
Hire a professional writer to make sure bad writing never tarnishes your good name.
2) Good writers will know how to connect.
It’s actually possible that you know your business or your industry a little too well.
This is a common issue among business owners, who get so excited talking about what they do that they load their language with jargon, technicalities, or sales-speak.
Sometimes, it takes an outsider to identify what really makes your company special, and to phrase it in a way that it connects with potential customers… not just explaining what you do, but what difference you can make in their lives.
3) Professional writers can help you get results.
Whether you’re writing a blog post, a press release, or an email newsletter, you’re probably not doing it just for kicks and giggles. In theory, your writing should always serve a specific purpose. You should be writing to generate leads, to close sales, to instill trust, or to build your reputation.
This requires more than just a knowledge of how your business works. It also requires knowing how to format your writing, how to build an argument, how to use persuasive language, and how to craft a perfect call to action.
These are tools in the professional writer’s toolbox, and they can ensure that your business writing actually accomplishes something.
4) Good writing is good SEO.
Which is more important: Writing content that appeals to human readers, or writing content that jibes with the Google search algorithms?
Trick question! Actually, by writing relevant and valuable content for your end user, you’ll be much better positioned to occupy prime search engine real estate.
The best writer will have the SEO knowledge it takes to draw the right kind of attention, from your target audience as well as from the search bots.
5) Hiring a writer will save you time.
Honest question: How long would it take you to write a really solid company blog post?
And what else could you do in that same amount of time?
One of the main reasons to outsource anything is to free yourself to focus on the essentials: Leading your team, strategizing for your business, or satisfying your customers.
Allow writers to take content creation off your hands.
6) A professional writer can address a range of content needs.
By forming a relationship with a professional writer, you can ensure you have someone you can call on for a range of needs, including developing new sales copy, composing tweets, and beyond.
As the writer gets to know your business better and better, they will become a trusted marketing partner, able to provide a range of marketing assets for use in your business.
7) Professional writers will work well with your other creative partners.
Believe us when we tell you that a professional writing company, like Grammar Chic, Inc., does a lot of collaborating with other agencies. These might include SEO consultants, web design houses, marketing firms, and beyond.
If you’re looking for a partner who can easily fold into that relationship, ensuring really optimal results across your different marketing activities, consider hiring a professional writer today.
We’d love to speak with you further about all the reasons it makes sense to outsource your writing needs. Reach out to Grammar Chic, Inc. today by calling 803-831-7444 or by visiting www.grammarchic.net.