Don’t Let Writer’s Block Derail Your Content Strategy

Writer’s block can strike the best of us; just ask James Caan’s character in Misery. And while it can certainly be a lethal affliction for fiction writers, it’s just as unsettling for content marketers. If you’ve ever found yourself on a tight deadline for a company blog post, press release, or email newsletter, you know just how little wiggle-room there is. The last thing you need is to waste precious time waiting for inspiration to strike.

There’s no magic formula for banishing writer’s block, but there are a few simple remedies that can help get your creative juices flowing. Here are a few tricks and tips from Grammar Chic’s writers.

How to Deal with Writer’s Block

  • Walk away for a little while. You won’t accomplish much by banging your head against the desk, or by staring at a blank screen. So why not go for a walk? Get your blood pumping a little bit. Step outside to soak up some sun or make a quick phone call. Spend 15 minutes playing a mindless iPhone game and see if that helps you clear your head. You can’t put off your deadline forever, but you can take short breaks.
  • Always be looking for inspiration. You never know when a billboard or a line in your favorite TV show will inspire a company blog post. Be ready to jot down these inspiration points on your Notes app and consult it when you feel low on ideas.
  • Work when you know you’re at your most focused and creative. Some of us have our best ideas early in the morning. Others tend to perk up toward the end of the day. If you’re the kind of person who just always feels blank first thing in the AM, then choose a different time to get your writing done.
  • Ask for ideas. You know who probably has some great ideas for your next company blog post or newsletter? Your sales reps, who talk to customers day in and day out and know what some of the common questions and pain points are. Don’t hesitate to go to them for inspiration.
  • Just start writing. You may have no idea what your next piece of content is going to look like… but you can always write something: A list of keywords, questions, or even a simple outline. Even if you’re just regurgitating a precious blog post, the act of writing can often inspire fresh ideas.
  • Outsource your efforts. If your writer’s block becomes chronic, you may want to hire someone who can help you shape some new ideas. The Grammar Chic team would be happy to step in as needed.

Reach Out to Grammar Chic, Inc.

Do you feel inspired to learn more about our content writing services? If so, then let’s set up a time to chat. Reach out to Grammar Chic, Inc. by visiting www.grammarchic.net, or by calling our office at 803-831-7444.

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Filed under Content Marketing, Content Writing

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