Branching Out: Expanding Your Niche Industry’s Blog

Every business can benefit from regular, consistent blogging. Depending on the industry you’re in, however, coming up with fresh written content may be easier said than done. Certainly, niche industries face some unique difficulties when it comes to generating new and interesting topics. And if you just rewrite the same blog post over and over again, you won’t be able to drive traffic or build a readership.

The good news? Nobody expects you to write blog posts that are accessible to the masses. After all, you’re not trying to market your brand to everyone. You’re trying to reach the consumers who might actually buy your products and services; in other words, you’re playing to your niche. With that said, there are a few ways you can carefully, consistently expand your readership while coming up with creative avenues for content.

Reference Current Events

One way to branch out from your normal content is to think about ways in which your products or services intersect with current events.

Of course, in our increasingly fragmented and polarized culture, this can be fraught. You definitely don’t want to be too reckless in pursuing controversy, but you can address the realities we’re all living with.

An example? Ever since COVID started, we’ve all experienced issues with supply chain disruptions. If your company makes logistics software, or if you offer a business model that somehow allows customers to bypass these supply chain disruptions, then that may be something worth blogging about.

Tie in Pop Culture

Another way to connect your blog to shared experiences is to address pop culture touchstones.

We’ve implemented this approach a few times at Grammar Chic, using then-hot properties like Mad Men and The Walking Dead to illustrate important content marketing principles. This can be an effective way to make niche content a little bit more universal.

Reflect Your Values

Most business owners have a number of core values, beyond just making a profit. And often, those values are somehow connected to the business itself.

For example, let’s say you run an HVAC maintenance company. And, let’s say you’re passionate about environmental stewardship. There are some obvious connections here. For example, you could write a post about ways for homeowners to reduce their greenhouse gas emissions, perhaps gently tying in a call-to-action to consider energy efficient HVAC models. This is another powerful way to expand content beyond your niche.

Work with a Partner

These are just a few creative avenues for generating fresh new content ideas, even if it feels like your industry is pretty narrow.

Another way to come up with content ideas? Work with a pro. At Grammar Chic, Inc., our writers are skilled in brainstorming creative ways to illustrate the values of your products and services, above and beyond the basics of your industry.

We’d love to chat with you today about your business blogging needs. Contact us directly at 803-831-7444, or at www.grammarchic.net.

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