Category Archives: Blog Writing

7 Ways to Get Maximum Value from Your Company Blog Posts

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Just because you hit publish on a new company blog post, share it on social media, and email it to the folks on your subscription list, doesn’t mean the blog post is through. On the contrary, there are plenty of ways to repurpose older content and wring more value from it.

There are many benefits to repurposing old content, regardless of whether that content performed well or it didn’t. If you’ve got a blog post that failed you, repurposing it might allow you to give it a new lease on life—to salvage it and derive some value from all your hard work. Conversely, if you have a really popular and high-performing post, repurposing it can allow you to harness that momentum and reach even more people with your message.

And there are a number of effective ways to breathe new life into an older blog post, too. Here are seven that the Grammar Chic team recommends.

Update Older Posts

In most industries, trends shift and best practices change over time. As such, it may be worthwhile to revisit your most popular posts every year or so and see if a new iteration is needed. You can revise an older post with new statistics or trends, then share it all over again.

Optimize Older Posts

It can also be worth revisiting older posts to tweak their SEO features—inserting new title tags, meta descriptions, and keywords for some of your most effective posts, drawing on new analytics and more recent data.

Turn a Blog Post into an Infographic

Pull out the main talking points and put them into image form. Then share that image widely on your social media platforms!

Break Down Larger Posts

Often, a comprehensive, big-picture post can be whittled down into three or four smaller posts, which delve into specific topics a little more deeply. Provide readers with one overview post, and then some smaller supporting posts that get down into the nitty gritty.

Turn Long Posts into Downloadable Offers

You can also expand your more in-depth posts and format them into e-books or white papers, making them available as downloads on your company website.

Use Your Blog as Fodder for a Webinar

We’re big believers in webinars, and we know that sometimes a popular blog post can provide the blueprint you need for a really compelling online presentation.

Split a Post into an Email Series

A final thought: You can dissect a blog post and draw a few 50-to-100-word blurbs from it, then use those in an email series—a great way of providing added value to your subscribers!

Of course, all of this starts with creating compelling blog posts—and for that, we’re here to help. Contact the ghostwriting team at Grammar Chic today at www.grammarchic.net, or 803-831-7444.

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5 Reasons Your Business Needs a Blog

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As a small business owner, you’ve undoubtedly got a lot on your plate. What’s more, you understand the importance of protecting your time: Everything you do during the course of your day needs to add value to your company, and anything that doesn’t fit that criteria is ultimately wasted effort. It’s for this reason that some business owners excuse themselves from blogging, assuming it to be something that’s ornamental at best, pointless at worst.

Actually, though, you might be surprised by how much utility can be gained from a well-maintained business blog. Plus, you don’t even have to handle the blogging yourself: There’s always the option of outsourcing it to ghostbloggers, like the pros at Grammar Chic.

But we’re getting ahead of ourselves. Let’s consider just some of the ways in which a blog can benefit your business—some of the ways in which it is most definitely not a waste of your time. Here are five of them.

Blogging Turns Your Website into an Invaluable Resource

Ultimately, you want your website to be a hub of information—a place where customers can have their questions answered, their pain points addressed, and their problems solved. You want to position yourself as an authority, and your products and services as remedies for what’s ailing them. A blog can help with this. Your company blog posts can authoritatively address common questions, provide product how-tos, list the benefits of your services, or explain how your industry works in a way that will resonate with consumers. The upshot? Consumers who are better informed, more trusting, and more likely to feel confident moving forward with a purchase.

Blogging Helps You Improve Your Website’s Google Ranking

We like to tell our clients that Google is a monster that constantly needs to be fed. That is to say, Google’s search engine algorithms are always prowling for fresh content, and the websites that rank the best are the ones that are updated regularly with fresh, value-adding content. A business blog is the single best way to regularly add content to your site, and thus can help you rank better and improve your visibility among search engine users.

Your Blog Can Be Repurposed for LinkedIn Pulse, Too

LinkedIn’s publishing platform, called Pulse, has quickly become one of the truly invaluable tools for establishing thought leadership. We use Pulse on behalf of our own company as well as many of our clients, and we’ve found it to be a significant source of website traffic, online shares, and more. What’s more, it can help you build credibility among your peers and name recognition within your industry. Best of all, you can use your regular company blog posts as LinkedIn Pulse fodder—another reason why blogging can be beneficial.

Blog Posts Make Great Email Marketing Content

Email marketing is still one of the most powerful and direct ways of reaching out to clients, but the challenge many business owners face is knowing what to say in their emails. Effective email marketing provides the reader with something of real value, and sending a link to a particularly substantive blog post is a great way to provide your email subscribers with something that’s free as well as useful—which is in turn great for improving your customer loyalty and engagement.

You Can Share Blogs on Social Media, Too

Finally, note that a good social media account includes both curated and original content; finding content from other sources is easy enough, but what will you do for original social media posts? The obvious answer is to share your blog posts, a smart way to keep your Facebook and Twitter followers in the loop.

A blog really can add value to your company—and if you want that value without having it eat into your daily schedule too much, contact Grammar Chic. Our ghostbloggers can help! Reach us at www.grammarchic.net or 803-831-7444.

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6 Factors That Help Your Website Rank Well

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Clients are always asking us: How can we get our website to rank as #1 in the Google search results?

And the answer is… it’s complicated. Google’s search algorithms are notoriously complicated, and they can change at any moment, which is why you won’t find reputable SEO companies that promise you a particular ranking. It’s just too complex an endeavor to make such an iron-clad guarantee.

What we can tell you with certainty is that there are numerous ranking factors that contribute to your site’s Google visibility. The specific recipe is something of a secret, but Google has made public many of the most significant ranking factors. Ensuring that you have each of these ranking factors in place can help you position your site for maximum SEO success.

A quick note: There are both positive ranking factors (which make your site increase in the rankings) and negative ones (which can cause your site to incur search engine penalties). For today, we’re only going to list some of the positive ones.

Remember: These are all elements that are confirmed by Google to be crucial for SEO—so make sure you have them in place!

6 Factors to Improve Your Google Rankings

No. 1. Keywords in your title and heading tags. While we encourage our clients to use keywords naturally, rather than cramming them into their content inorganically, a couple of places you always want to include a keyword or two are in the title tag and the heading tag. The former is the title you see at the top of your search browser while you are on the page; the latter is the H1 tag, the heading you place at the top of your Web page. Both are key areas for SEO enrichment, so make sure you max them out with strong keywords.

No. 2. Content substance. While there is no magic word count for Google, studies confirm that in-depth content, which fully addresses user needs and questions, is going to rank better than content that is short and skimpy. Make sure you take the time to really develop content that offers actionable value! (Of course, this is something the writers at Grammar Chic can help you with.)

No 3. A keyword in your URL. The URL slug you use for each page of content provides another way to enrich your content with keywords. Make sure you are strategic in naming your URLs!

No. 4. Fast loading speed. Nobody wants to sit and wait for your page to load, at least no more than two or three seconds. Having a page that loads quickly—not just on desktops, but on mobile devices, is critical for pleasing users and, therefore, pleasing Google. Experiment with your site on multiple devices, and if you find that it takes more than three seconds to load, you may want to pare it down and make it load faster.

No. 5. Website security. This is especially important for ecommerce sites. Having an https:// site is a trust signal, showing your users that the site has been built to protect their information; according to Google, that’s a potentially meaningful way to improve SEO, as well as user experience.

No. 6. Internal linking. A final way to boost your online authority is to ensure that each page of content has relevant links to other meaningful, related content—resources on other websites, but also resources found elsewhere on your own site.

Clearly, there are many components of strong SEO. To get started writing rankings-friendly content, contact Grammar Chic today. Reach out to us at 803-831-7444, or www.grammarchic.net.

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How to Overcome Writer’s Block (And Generate Better Blog Topics)

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Content marketing requires constant engagement. It’s like a beast that must continually be fed. You can’t slack off, or take a month off from content creation; there are always new blog posts to be written, new social media updates to share, new emails to send. If you stop moving—if you stop hustling—your audience will shrink and your efforts will come up short.

This can obviously lead to some obstacles. Take blogging as an example. When you’re tasked with developing new, unique, creative blog posts every single day, it can be draining. You may find yourself developing a case of writer’s block, even as you also realize that you don’t have that luxury. You’ve got to keep writing—but how can you come up with a fresh topic to write about, without simply plundering and repurposing older ideas?

There are some simple habits that can prove effective in pumping those creative juices, and providing you with the fresh insights and ideas you need.

Have Regular Brainstorming Sessions

You may be the person who is tasked with writing the company blog posts, but that doesn’t mean you can’t get some help sparking your creativity. Meet with team members once a month or so and ask them for their thoughts. What are some of the questions that customers have been asking them? What are some of the topics they’ve detected interest in? How do they see the blog being improved, made more useful and informative? These brainstorming sessions can generate new perspectives you may not have thought of otherwise.

Look Through Your Customer Correspondence

Make a habit of regularly reading your recent customer emails or social messages, and take note of the questions or concerns that people are bringing up. Those are things people want to hear more about. Those are the pain points. And those can make for really timely and relevant blog posts.

Consider Your Hobbies

We’ve written articles comparing content marketing to The Walking Dead and to Mad Men—because we happen to really like those shows. Are there activities or passions in your personal life that you could translate into blog posts? Think about the things you care most about, outside of the office, and ask yourself how these things intersect with your professional life.

Subscribe to Other Industry Blogs

This one is simple: When you see another industry blog that you admire, bookmark it, or subscribe to the RSS feed. Make a habit of at least skimming through these posts from your competitors, and using them as potential launch pads for your own posts. (Obviously, you need to make sure you’re putting your own spin on things, not pilfering posts wholesale.)

These are all basic habits you can form that will keep your good-idea machine hoppin’. If you need an extra hand, though, we’re always around. Contact Grammar Chic’s ghostwriters at 803-831-7444 or at www.grammarchic.net.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Writing

Why Your Company Should Move Beyond Content Marketing Freelancers

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These days, there aren’t many business owners who seriously dispute the value of original, branded content. It can be proven, with graphs and charts, that YouTube videos increase brand engagement and boost website traffic; that blog posts can be invaluable for bolstering SEO; that e-books and white papers can be unparalleled tools for generating leads. The list goes on and on.

What business owners do question is how best to achieve their content goals. Some take on the tough job of content creation themselves, which is something we admire. Others choose to enlist freelancers. Certainly, the Internet is full of resources that make it easy to track down freelance writers and content creators, and in some cases this approach can work wonderfully.

There is another option that we would obviously recommend most highly, which is engaging the services of a content writing firm—like Grammar Chic, Inc. For companies that have grown past freelancers, this is the logical next step. Allow us to provide a few reasons why.

As your content needs grow, you’ll need to hit bigger volume goals. A freelancer can work well when you’re looking for a blog post each week, but what happens when you need 40 articles churned out, a full website content revamp, or something similarly ambitious? A lone freelancer won’t be able to keep up with that brisk production pace, but a full writing team, with a deep bench of content creators, will.

Freelancers may not have the breadth of experience you need. An integrated marketing campaign will require a wide range of content—not just blog posts but e-books, marketing emails, FAQ pages, how-tos, and more. Each of these content types calls for a different skillset—something you’ll find on a writing team, but not necessarily with a lone freelancer.

Proving ROI is something many freelancers will struggle with. It is inaccurate to say that content ROI cannot be proven; in fact, Grammar Chic routinely provides clients with reports and statistics that show just what kind of results our content is getting. This is a capability that freelance writers simply might not have.

Writing companies will have a wider network of resources to call on. Looking to get a blog post syndicated, or to have a press release distributed through a reputable PR newswire? Freelancers may not have these connections—but a company like Grammar Chic does.

A writing company will provide critical dependability. The worst-case scenario, content-wise, would be for a writer to quit on you in the middle of a big content push, leaving you to find and train someone new. Freelancers are much more likely to do this than a writing company is; a company like Grammar Chic puts its professional reputation on the line when it enters into a contract with a new client, and always sticks to the promises made.

There are some other key distinctions we could name, too—and we’d love to talk with you about them one-on-one. Start the conversation today. Contact Grammar Chic’s deep bench of writers by calling 803-831-7444, or by visiting www.grammarchic.net.

 

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5 Trust Symbols to Add to Your Website

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Do customers trust your brand?

That’s always been an important question for businesses and sales professionals to address, but it’s taken on a new urgency in the era of digital commerce. After all, if you’re doing business primarily through your website, customers may never have a chance to look you in the eye, shake your hand, or freely question you about the nature of your products or services. This does not in any way mean that your products and services are less trustworthy, but it does mean that some customers will struggle; they will need additional reassurances.

The good news is, there are ways to offer precisely that, simply by adding trust symbols to your website. The concept of a trust symbol is pretty self-explanatory: Anything that signifies your company as reputable and reliable can qualify. The question is, what are some of the main trust symbols that can be added to a small business website?

Trust Symbols to Consider for Your Site

The answer can vary slightly from one company to the next, and your brand may not really qualify for every one of these five symbols—but it will certainly qualify for a couple of them. Adding them to your business website can make a huge difference in fostering trust-based relationships with your treasured clients.

  1. There is no better way to engender faith in your product than to put a seal up showing that you offer a money-back guarantee. Note that there are different types of guarantee you can use. An absolute guarantee promises that your product will never break. A risk-free guarantee, meanwhile, might say that if the product does break down, all your money will be refunded. This second type of guarantee can actually be better for building trust: Promising your product will never break can seem too good to be true, while offering no risk if it does break feels more genuine.
  2. Consumer testimonials. Have other people used your products or services and responded favorably? Ask them to write a quick testimonial on your behalf. Usually, a loyal and happy customer, when asked politely and authentically, will be happy to do this for you. We proudly display client testimonials on the Grammar Chic page, and believe them to be important in showing that we know our stuff.
  3. Similarly, if your business receives five-star reviews on Google or Facebook, consider having those reviews embedded or linked to from your site. Just be sure you monitor the reviews in case you get some bad ones that need addressing!
  4. Helpful content. Does the content on your site support and educate your client? Do you have product guides, FAQs, demos, and tutorial videos? All can be vital for building trust on your brand’s behalf, and allowing the customer to move forward in confidence.
  5. A strong About Us page. Finally, you can build trust on your page by ensuring you lay out the details of what your company stands for and what value it offers. Don’t underestimate how far this can go in assuaging customer fears!

With the right trust symbols added, your website can really instill buyer confidence. To learn more about these strategies, we encourage you to get in touch with Grammar Chic at 803-831-7444, or www.grammarchic.net.

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Filed under Blog Writing, Brand Management, Business Writing, Content Marketing, Content Writing, Web Content

What are You Trying to Accomplish with Your Content Marketing?

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Suppose someone were to ask you: What are your goals for your company’s content marketing campaign? What is it that you’re trying to accomplish?

You may wonder whether there’s a right answer to this question—but the truth is, there isn’t, except to say that it varies. Different businesses bring different initiatives to content marketing. They look to do different things. And that’s okay. There is room enough in content marketing to accommodate a wide range of strategies and goals.

What we recommend here at Grammar Chic is simply this: Think about what’s most important to you. Think about what you might accomplish through content marketing, and set your priorities. Then align both your execution and your reporting to reflect these goals. If you’re not sure about how to do any of this, you can always call us for a consultation.

Before setting your goals, though, it’s good to have a sense of what all content marketing can do. You might actually be surprised by this.  There are plenty of good and worthy achievements you can reach through your content marketing efforts, and knowing some of the options can help you to set lofty yet attainable goals.

Let us show you what we mean.

Content Marketing Goals to Consider

Here are just a few of the things you might set out to do with your content marketing efforts.

Brand awareness. People aren’t going to do business with you if they don’t know what you stand for, or are unaware that you even exist. Good, original content can address this problem. The idea is that a consumer might stumble upon your company blog post and like it so much they ask, Who wrote this?

Website traffic. A more conventional and easy-to-track metric, one thing content can do is send people to your site. Intrinsic to this is having a site that is ready to capture and convert leads—meaning good content on the site itself, forms and e-mail list to grab hold of people, etc.

Educated clients. Something else you can strive for: Preparing your clients to do business with you. Use content to inform them about your industry and products; to make them aware of problems and solutions. This can smooth your sales and customer services processes.

Retention and upsells. Good content can help you get customers, but it can also help you maintain them. Content marketing can be a form of ongoing product support or client involvement—keeping them tuned in to what your company does and letting them know of new products or services that they can use.

Trust. Content speaks to authority; when done right, it shows that you know what you’re doing. In an age of e-commerce, where many consumers are still just a little wary of doing business online, this is an important way to reassure potential clients and customers that you’re trustworthy.

We’ll ask again, then: What are you trying to accomplish with your content marketing? Let us help you though some of the possibilities, and figure out a way to turn your goals into realities. Contact Grammar Chic to learn more: www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing