Category Archives: Content Writing

December 3, 2021 · 2:01 pm

7 Tips on Writing Compelling Thought Leadership Articles

Thought leadership articles provide a tried-and-true method for establishing your credibility, raising awareness of your brand, and positioning yourself as a trusted figure within your field.

But what makes for a persuasive thought leadership article? Expertise is certainly part of it; to be seen as a thought leader, you really do have to know what you’re talking about. That’s just one part of the equation. Clarity of communication is also key. And there’s no substitute for point of view. To be seen as a thought leader, you’ll need to bring a perspective that’s appreciably different from the industry consensus.

As you prepare to write a thought leadership article, here are a few steps to make it as compelling as can be.

How to Write Effective Thought Leadership Articles

1) Know your field.

First and foremost, recognize that you’re not an expert in everything, but you probably are an expert in something. Think through your core business value proposition, and about the ways you make life better for your customer and clients. Also think through your distinctives: What separates you from others in your field? A careful self-assessment should reveal some insights regarding your true expertise.

2) Research your industry.

One way to hone your point of view is to get a better sense of what others are saying. Research leading publications within your field. See what people are talking about on social media. Interview some of the people you identify as thought leaders. Get to know the lay of the land, so that when you articulate your unique point of view, it will be more than just a rootless opinion.

3) Provide a clear thesis.

A good thought leadership article takes a stand. For example, say you’re writing an article about the use of PPC ads in small business marketing campaigns. Your article should state, relatively early on, whether you think PPC ads are a wise investment or an unwise investment for your target audience. In short: Pick a side! Let your audience know that you stand for something.

4) Articulate benefits.

What will readers gain from your article? What kinds of actionable insights will you provide? Good thought leadership articles are clear in expressing value. This may mean breaking down a complex idea into easy-to-understand terms. It may mean listing specific recommendations for your readers to follow. Or it may mean enriching your reader’s perspective by offering a unique or contrarian point of view on a familiar topic.

5) Share anecdotes and experience.

To establish yourself as a credible thought leader, you need to offer plenty of evidence that you’ve wrestled with the issues you’re writing about, not just theoretically but in the real business world. Make sure you weave in plenty of specific stories and examples from your personal or professional life.

6) Include data points.

Anecdotes are invaluable, but when possible, it’s also wise to include actual numbers. Again, the goal is to show that your thought leadership isn’t just baseless opinion. Cite trustworthy publications or your own in-house findings.

7) Attach a bio.

Finally, good thought leadership articles can be bolstered by a brief yet impactful professional bio, simply reiterating your credentials. If nothing else, a link to your website or LinkedIn profile can go a long way.

Questions About Writing Thought Leadership Articles?

Writing persuasive thought leadership articles can have a major impact on your reputation and statute… but it’s not necessarily an easy thing to do. Take the stress out of this process and partner with a professional ghostwriter who will consult with you to create compelling thought leadership. Reach out to Grammar Chic, Inc. at www.grammarchic.net, or by calling 803-831-7444.

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November 12, 2021 · 4:07 pm

Tips for Writing Instagram Captions That Increase Engagement

Instagram has simply become too big and too popular to ignore. Perennially ranked as one of the fastest-growing social platforms, Instagram currently boasts well over a billion global users. And with the incorporation of social commerce functions, it’s more relevant than ever before to the interests of small business owners.

When leveraged effectively, Instagram can help you increase website traffic, boost brand awareness, even generate sales. To accomplish these goals, you certainly need high-quality images and videos. But you’ll also need something more than that: Strong captions that engage the user and encourage likes, shares, and other actions.

How to Write Effective Instagram Captions

So, what makes for effective copywriting on this image-driven social platform? There are a few considerations.

1) Front-load your sentences.

When your posts show up in a user’s newsfeed, Instagram will shorten your captions to about three lines. The user may click to expand the caption in order to read the full thing, but not everyone will take the time, especially if those first few lines don’t grab them. All that to say, front-load your captions with interest and with value. Ask a question or make an attention-grabbing statement. Make sure you pack plenty of good stuff into your opening sentence.

2) Encourage action.

Ultimately, you want your Instagram captions to spark some further action. The best way to make that happen is to ask for it, whether by posing a direct question to the user or by providing a clear call to action. Some specific things you can ask Instagram followers to do include:

  • Visit a particular link in your bio.
  • Leave a comment (usually to answer a specific question posed in the caption).
  • Tag a friend (this can help you expand your reach).
  • Share their own photo using a specific, branded hashtag.

3) Share insight.

An Instagram caption is not a blog post, but that doesn’t mean you can’t use it as a way to share actionable advice, tips, or insights that are relevant to your field. Indeed, a post that shares real value is much more likely to be bookmarked or shared.

Side note: One of the best ways to generate insights for your Instagram captions is to actually use your blog posts. Read back through some recent posts for any bullet points that you could adapt to Instagram. Scuttling your blog for spare parts is an easy way to recycle content.

4) Be personable.

Generally speaking, the most effective Instagram captions are the ones that come across as human, not robotic. So, make sure you have a brand voice that can be casual, funny, and relatable. There’s no need to be as formal as you would be in, say, a press release. To that end, don’t be afraid to use emoji to animate your captions and inject some extra humor or emotion.

5) Use hashtags.

Hashtags are crucial for making your posts discoverable in the Instagram search algorithms, which can be key to broadening your reach. As you consider the right Instagram hashtags, we’d recommend a combination of branded hashtags (specific to your brand), community hashtags (widely used within your industry or field), and the occasional trending hashtag (but only when genuinely relevant).

Get Help with Marketing Copy

There’s a real art to effective social media copywriting… and if you need a little help mastering that art, we’re here for you. Set up a consultation call with Grammar Chic, Inc. by visiting www.grammarchic.net or by calling 804-831-7444.

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October 22, 2021 · 4:28 pm

6 Reasons to Invest in Professional Content Creation

Most business owners don’t need to be convinced of the value of online content. By now, the bottom-line benefits of content marketing are well-documented. The right content can lead to greater Google visibility, it can attract qualified leads, it can establish trust and rapport, and it can even ensure that customers are well-educated about your product and service offerings before they get in touch with your sales team.

No, the problem isn’t a perceived lack of value. The problem, in our experience, is a simple lack of time. Small business owners constantly have full plates, and as they get more and more swamped, blog-writing and content refreshes are usually the first items erased from the to-do list.

The solution? Hire a team of pros. Indeed, there are a number of benefits you can anticipate from investing in professional content creation.

Why Invest in Professional Content Creation?

  1. You lack a consistent online presence. Do you ever feel like your business is lost in a sea of competitors? One way to stand out, and to attract more attention from potential clients and customers, is to invest in blog posts, which in turn fuel your social media efforts. Regularly generating content allows you to cultivate a real presence on the Internet, potentially drawing in people who want to benefit from your thought leadership.
  2. You’re not feeding the beast. By the beast, of course, we mean Google’s algorithms, which constantly crave fresh, original content. If you’re not feeding the beast on a regular basis, sooner or later it will cause your SEO rankings to tumble.
  3. You’re creating content without an overarching strategy. Creating content just for content’s sake is a rookie mistake. A better approach is to build out a full strategy, including carefully defined goals and laser-focused buyer personas, then to create content that is tailored to move your bottom line. A professional content creator can help you with that.
  4. You’re not a great writer. Hey, there’s no shame in admitting that writing isn’t your strong suit. Whether you lack experience or simply aren’t able to write quickly, the last thing you want is for your brand to be tarnished with suboptimal content. Hire a team of pros to ensure the right level of polish and professionalism.
  5. Your content exists in a silo. Content isn’t supposed to live in a vacuum. Ideally, your content is developed to fuel your social media activity, to provide fodder for an email newsletter, and perhaps even to lay the groundwork for some compelling videos. A good content developer can help you bring all the pieces together into something coherent and strategic.
  6. You just don’t have time. We’ll say it again: Small business owners have a lot on their plate. We get it. And that’s why we love providing small companies with our content writing services, allowing their busy leaders to focus more time and attention on growing their business and developing their employees.

Questions About Professional Content Creation? Contact Grammar Chic, Inc

We’d love to tell you more about the advantages of choosing Grammar Chic, Inc. as your content creation partner. Reach out and schedule a consultation with us: Call 803-831-7444 or visit www.grammarchic.net.

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August 16, 2021 · 10:18 am

Don’t Let Writer’s Block Derail Your Content Strategy

Writer’s block can strike the best of us; just ask James Caan’s character in Misery. And while it can certainly be a lethal affliction for fiction writers, it’s just as unsettling for content marketers. If you’ve ever found yourself on a tight deadline for a company blog post, press release, or email newsletter, you know just how little wiggle-room there is. The last thing you need is to waste precious time waiting for inspiration to strike.

There’s no magic formula for banishing writer’s block, but there are a few simple remedies that can help get your creative juices flowing. Here are a few tricks and tips from Grammar Chic’s writers.

How to Deal with Writer’s Block

  • Walk away for a little while. You won’t accomplish much by banging your head against the desk, or by staring at a blank screen. So why not go for a walk? Get your blood pumping a little bit. Step outside to soak up some sun or make a quick phone call. Spend 15 minutes playing a mindless iPhone game and see if that helps you clear your head. You can’t put off your deadline forever, but you can take short breaks.
  • Always be looking for inspiration. You never know when a billboard or a line in your favorite TV show will inspire a company blog post. Be ready to jot down these inspiration points on your Notes app and consult it when you feel low on ideas.
  • Work when you know you’re at your most focused and creative. Some of us have our best ideas early in the morning. Others tend to perk up toward the end of the day. If you’re the kind of person who just always feels blank first thing in the AM, then choose a different time to get your writing done.
  • Ask for ideas. You know who probably has some great ideas for your next company blog post or newsletter? Your sales reps, who talk to customers day in and day out and know what some of the common questions and pain points are. Don’t hesitate to go to them for inspiration.
  • Just start writing. You may have no idea what your next piece of content is going to look like… but you can always write something: A list of keywords, questions, or even a simple outline. Even if you’re just regurgitating a precious blog post, the act of writing can often inspire fresh ideas.
  • Outsource your efforts. If your writer’s block becomes chronic, you may want to hire someone who can help you shape some new ideas. The Grammar Chic team would be happy to step in as needed.

Reach Out to Grammar Chic, Inc.

Do you feel inspired to learn more about our content writing services? If so, then let’s set up a time to chat. Reach out to Grammar Chic, Inc. by visiting www.grammarchic.net, or by calling our office at 803-831-7444.

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January 21, 2021 · 1:08 pm

6 Signs You Need to Rewrite Your Web Content

A good website is more than the sum of its parts. Certainly, you need logical navigation, clean graphic design, strong calls to action, and a robust internal linking strategy, among other considerations. And don’t forget about your written content! The written copy on your website is crucially important for educating and persuading customers, for gaining SEO traction, and for conveying the vision and values of your company.

Web content isn’t meant to last forever. On the contrary, it’s a good idea to revise your copywriting every two or three years. This gives you a chance to offer fresh content to the Google algorithms, and also to refine or update your company’s messaging.

Beyond that, there are a few telltale signs that your Web copy could stand an update… whether you rewrite it yourself, or enlist the expertise of Grammar Chic, Inc.

Signs You Need Fresh Web Copywriting

1) Your Google traction is slipping

One of the most important aspects of copywriting is that it signals to Google what your company is all about, and how your website should be categorized. If you’re not getting the kind of Google traffic you’d like, it’s possible that bad copy is to blame… and that a content refresh could put you back on Google’s radar.

2) You’re not getting calls or inquiries.

Ideally, your website is a 24/7 sales machine, directing interested consumers to call, text, or email you about your products and services. Make sure you track where your leads come from, and if you find that it’s seldom from your website, that should be a red flag: Your Web copy isn’t doing its job.

3) Your branding has changed.

It’s natural for companies to grow and evolve… and your website should grow and evolve with it. For example, say you started your company 10 years ago, with the intention of being an all-purpose plumbing service. But in the years since, your business has shifted to focus almost entirely on drain cleaning. This is something that should be reflected in your business messaging, and that starts with your website content.

4) Your customers are uneducated.

When customers call for a consultation, come in for an appointment, or show up to browse your retail store, they should have at least some idea of what you do. If you find that your customers are often confused about your products or services, or if you find yourself getting the same questions over and over again, it means your site isn’t educating consumers the way it should. It might be time for an update!

5) You’re having your website redesigned.

If you’re giving your website a facelift (and especially if you’re changing the layout or navigation), you’ll probably need to make some adjustments to the copy. Here we’ll note that Grammar Chic’s writers are uniquely experienced in partnering with Web design companies, ensuring you get a seamless final product.

6) You have a high bounce rate.

This is something you can check in your Google Analytics dashboard. Basically, a high bounce rate means people are coming to your site, but then immediately leaving. It suggests that, for whatever reason, the content on your website isn’t meeting their expectations. This could be a matter of poor layout or confusing navigation… but it could also be that your content isn’t as relevant or as helpful as it needs to be.

No matter your reason for wanting crisp new Web content, Grammar Chic is happy to deliver it. We’d love to book you for a no-obligation Web copywriting consultation. Reach out today: 803-831-7444 or www.grammarchic.net.

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January 11, 2021 · 10:11 am

7 Reasons to Hire a Content Writer in 2021

When you run a small business, you know more about it than anyone in the world. But just because you know your business inside and out, that doesn’t necessarily mean you’re the best person to articulate its value proposition… especially not in writing.

That’s where a professional content writer can be invaluable: Translating your knowledge and your passion into messaging that crystallizes what you do and why customers should care.

Indeed, there are a number of reasons why business owners outsource their content writing needs… and, why enlisting a writer may be the best decision you make in the dawning days of 2021.

1) Bad writing will wreck your reputation.

Let’s be honest: Writing is a skill, and not everyone has it. If you’re not a natural-born writer, that’s totally okay! You obviously have plenty of other skills that have allowed you to launch a successful business.

But if you’re not a good writer, that’s something that’s important to acknowledge to yourself. See, if you do your own copywriting but it’s filled with circuitous grammar or sloppy mistakes, it could actually have a counterproductive effect.

For instance, it’s hard to say that your business stands for quality, consistency, or attention to detail if your writing is full of typos.

Hire a professional writer to make sure bad writing never tarnishes your good name.

2) Good writers will know how to connect.

It’s actually possible that you know your business or your industry a little too well.

This is a common issue among business owners, who get so excited talking about what they do that they load their language with jargon, technicalities, or sales-speak.

Sometimes, it takes an outsider to identify what really makes your company special, and to phrase it in a way that it connects with potential customers… not just explaining what you do, but what difference you can make in their lives.

3) Professional writers can help you get results.

Whether you’re writing a blog post, a press release, or an email newsletter, you’re probably not doing it just for kicks and giggles. In theory, your writing should always serve a specific purpose. You should be writing to generate leads, to close sales, to instill trust, or to build your reputation.

This requires more than just a knowledge of how your business works. It also requires knowing how to format your writing, how to build an argument, how to use persuasive language, and how to craft a perfect call to action.

These are tools in the professional writer’s toolbox, and they can ensure that your business writing actually accomplishes something.

4) Good writing is good SEO.

Which is more important: Writing content that appeals to human readers, or writing content that jibes with the Google search algorithms?

Trick question! Actually, by writing relevant and valuable content for your end user, you’ll be much better positioned to occupy prime search engine real estate.

The best writer will have the SEO knowledge it takes to draw the right kind of attention, from your target audience as well as from the search bots.

5) Hiring a writer will save you time.

Honest question: How long would it take you to write a really solid company blog post?

And what else could you do in that same amount of time?

One of the main reasons to outsource anything is to free yourself to focus on the essentials: Leading your team, strategizing for your business, or satisfying your customers.

Allow writers to take content creation off your hands.

6) A professional writer can address a range of content needs.

By forming a relationship with a professional writer, you can ensure you have someone you can call on for a range of needs, including developing new sales copy, composing tweets, and beyond.

As the writer gets to know your business better and better, they will become a trusted marketing partner, able to provide a range of marketing assets for use in your business.

7) Professional writers will work well with your other creative partners.

Believe us when we tell you that a professional writing company, like Grammar Chic, Inc., does a lot of collaborating with other agencies. These might include SEO consultants, web design houses, marketing firms, and beyond.

If you’re looking for a partner who can easily fold into that relationship, ensuring really optimal results across your different marketing activities, consider hiring a professional writer today.

We’d love to speak with you further about all the reasons it makes sense to outsource your writing needs. Reach out to Grammar Chic, Inc. today by calling 803-831-7444 or by visiting www.grammarchic.net.

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February 6, 2020 · 4:48 pm

Why Hire a Business Editor?

One way you can enhance your company’s written communication efforts—be that business emails, blog posts, press releases, or internal documents—is by hiring a business editor. A business editor is a skilled professional with expertise in bringing clarity and precision to written copy, focusing in particular on the kinds of copy produced in a business context.

What Does a Business Editor Do?

There are a number of specific ways in which a business editor can serve your company. Some examples include:

  • Moving or reorganizing sections of your text, providing a more logical sense of flow and coherence.
  • Rewriting minor sections of the copy, enhancing clarity and understanding, or simply making your arguments more persuasive.
  • Spotting and removing typos or grammatical errors, giving your copy a strong feel of professionalism.
  • Considering your text in light of the target audience and ensuring it’s well-positioned for maximum impact.
  • Alerting you to any industry terms, jargon, or acronyms that readers might not understand. (It’s very easy for business owners to overlook these issues; a second set of eyes is invaluable!)
  • Omitting any repetition or redundancy, keeping your writing as brief, clear, and focused as possible.
  • Ensuring a strong hook and clear outline, which allows your content to better hold the reader’s attention.
  • Assisting you in putting business terms and concepts into more accessible language. (Again it’s very easy for business owners to assume their ideas are clear to everyone. A business editor can inform you when that’s not quite the case!)
  • Sharpening your formatting and your section headings, making the content easy for readers to scan.

All of these services are offered in collaboration with the business owner or marketing department; a business editor will work with you to get your message across, drawing from your ideas but enhancing them with editorial polish.

What are the Benefits of Hiring a Business Editor?

There are some clear perks to enlisting the services of a business editor. Just a few of them include:

  • One of the biggest reasons to hire a business editor is that it enhances trust in your company. When you present copy that’s poorly written, unclear, disorganized, or riddled with errors, it makes you look sloppy or amateurish. A good editor can keep everything tight and clean, really helping you to look like you know what you’re doing!
  • Clarity of messaging is another important benefit. You know what you’re trying to convey to your target audience, but sometimes you may get so lost in the weeds that you don’t communicate with the necessary precision. A business editor can assist you with carefully honed messaging.
  • A business editor can also help you develop a consistent tone and voice for your brand. In other words, a business editor can work with you to make sure all your communications sound like they come from the same place. This tonal consistency can be an important aspect of brand-building.

There are a number of reasons why it can be prudent to hire a business editor. Grammar Chic, Inc. is a long-standing business editing service, with experience assisting entrepreneurs and marketers across countless industries. We’d love to talk to you more about our flexible, customizable business editing options. Reach out to us today and let’s chat: 803-831-7444 or www.grammarchic.net.

 

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January 31, 2020 · 10:24 am

What is a Ghostblogger? And Should I Hire One?

Have you ever had something you really wanted to say, but felt unsure of how to put it into words?

It’s a common feeling in life, whether in the field of relationships, parenting, or business. It’s precisely when you feel strongly about something, when you know in your heart that it matters, that you begin to feel inarticulate; as if, in trying to communicate what’s on your mind, you just wind up tripping over your own words.

For example, business owners often have a particular set of points they’d like to convey about their product, service, or industry; but, whether rightly or wrongly, they fret that they aren’t natural-born writers, and are daunted by the blank page. And it’s not a phenomenon that’s unique to business owners; even authors and in-demand thought leaders sometimes need a hand in shaping their original ideas into legible packages.

A ghostblogger can provide just that kind of help. But what is a ghostblogger, exactly? Our simple definition is that a ghostblogger is someone who’s there to listen to your ideas, to help you shape them into coherent narratives, and to provide whatever wordsmithing assistance you need in turning your thoughts or ideas into compelling digital content.

Why Hire a Ghostblogger?

There are a number of reasons why you might consider hiring a ghostblogger, including the one we’ve mentioned already: You may have much you want to say, but be unsure of how best to say it. The ghostblogger’s primary skill set is taking what seems nebulous or “unsayable” and distilling it into something sharp, persuasive, and valuable.

But there are other reasons why you might benefit from working with a ghostblogger. One reason why a lot of entrepreneurs struggle in content creation is not that they don’t know their field well enough, but that they know it too well; that they are too close to their subject matter, and have a hard time separating the peripheral details from the real crux of the matter. A good ghostblogger can be invaluable in translating something very technical into accessible language or taking all the minutiae of your business and sorting out the big picture.

A ghostblogger is first and foremost a writer, but in some cases working with a ghostblogger may feel like interacting with a confessor, a therapist, or a sparring partner; it all depends on the kind of relationship you’re looking to have. Certainly, a ghostblogger is someone with whom you can talk things through, working together to shape and sculpt fuzzy or half-baked ideas until they become totally clear. Along the same lines, ghostbloggers can be invaluable in helping you identify when a topic may work well as a full content series, or when one really big idea would be better split into a few separate blog entries.

Ghostblogging Offers Clear Copy and a Convenient Process

Indeed, one important thing to note about working with a ghostblogger is that the relationship can be as hands-on or as hands-off as you want it to be. At Grammar Chic, we have ghostblogging clients with whom we spend a lot of time on the phone hashing out ideas together. We have others who simply send us a topic and perhaps a bullet point or two and then give us space to do our thing. It’s really up to the client, and our goal is not only to provide you with excellent copy, but to make the process as convenient and efficient as can be.

As you think about articulating your ideas into a blog format, consider the benefits of hiring a skilled writer to provide your concepts with form, purpose, and shape. Consider hiring a ghostblogger. Learn more by reaching out to Grammar Chic, Inc. today, either at www.grammarchic.net or at 803-831-7444.

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December 31, 2019 · 2:42 pm

Why Content Marketing is the Best Bet for Your Startup

Launching a brand new enterprise can be plenty exciting, but also a little bit intimidating. Startup entrepreneurs will always face some uphill climbs, and one of the steepest is getting the word out about your business. Building a marketing presence from scratch is not just daunting, but potentially costly; without it, though, there’s little chance of the company ever developing the customer base it needs for success.

Of all the marketing activities available to your startup, there may be none that fit more seamlessly than content marketing. Indeed, content marketing has a few intrinsic benefits that make it ideally suited for newly-launched or soon-to-launch businesses.

Content Marketing and Your New Business

Here are just a few of the reasons why content marketing works so well in startup or new business contexts.

  • It’s easy to scale. One of the most valuable traits of content marketing is that it’s incredibly simple to start small and build from there. You can begin with a small budget, doing a lot of the work yourself, engaging through a few carefully-chosen channels, and expand as your audience grows and your company finds its footing.
  • It’s easy to customize. With something like broadcast TV ads, you wind up paying a lot of money to reach a general audience. With content marketing, you can spend less money to reach a more precisely-targeted audience. With the right data and analytics, you can ensure your content is being directed to the people you’re most eager to reach.
  • It helps you build a brand identity. A new business is sort of a blank canvas; it’s up to you to paint a picture of what the company is and what it stands for. Through content marketing, you can do that, providing thought leadership that exhibits your expertise, your values, and the basic proposition you have for your audience.
  • It’s conversational. Content marketing is as much about listing as it is broadcasting. Through social media, for example, you can generate real dialogue with your audience, then use their comments and feedback to fine-tune your marketing message as well as your product offering.
  • It allows you to earn attention. There’s definitely a time and a place for paid ads, sponsored social media posts, etc. With that said, carefully-crafted content can give you an opportunity to earn shares/likes/retweets/forwards organically, which can in turn help you generate word-of-mouth buzz.

These are just a few of the attributes that make content marketing a smart option for new businesses… so what’s the next step? We welcome you to reach out to the Grammar Chic, Inc. team to discuss some specific ways in which content marketing can help your young business grow. Connect at www.grammarchic.net or 803-831-7444.

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October 3, 2019 · 1:50 pm

7 Reasons to Hire an Editor for Your Business

We live in a golden era of outsourcing. (Thanks, Internet!) It’s never been easier for small business owners to connect with subject matter experts and vendors who can provide their services on a limited, cost-effective basis. For example, if you have a graphic design project, it’s pretty simple to find a talented designer with a robust portfolio, commissioning the work you need without having to hire someone on a full-time basis.

Our premise for today: Editors, like graphic designers or PPC consultants or Web gurus or SEO experts, are professionals whose services may be invaluable to your business, whether as a one-time thing or as a long-term relationship.

Whether you’re putting together a business blog, a press release, or a whole new suite of written website content, it may be in your best interests to engage the services of an editor, like those at Grammar Chic, Inc.

Here’s why.

Why Hire an Editor?

  1. You need a fresh set of eyes. How many times have you read that blog? How many hours have you spent staring at the words of your new company home page? Sooner or later, it all becomes a bit of a blur, and it may be impossible for you to truly see what’s right in front of you. You need an outsider’s vision, and that’s what a professional editor can offer.
  2. You also need objectivity. Your document may be a true labor of love for you, which can be a blessing and a curse: It’s good to feel passionate, but not at the expense of objectivity. An editor, who has no emotional attachment to the document, will be in a better position to accurately assess it and propose changes.
  3. Editors can save you time and frustration. Nothing is more maddening than reading the same document over and over and feeling like you’re still not quite there. An editor’s job isn’t just to make your document shine, but to streamline the revision process, quickly fixing spelling and grammar errors and providing straightforward guidance regarding any conceptual issues. All of this allows you to finish the project and pour your attention into other things!
  4. An editor will help you with clarity. Sometimes, there’s a distance between what you think you’re saying and what you’re actually saying. It happens to all of us, but when it comes to your business communications, clarity and precision are key. A professional editor knows how to articulate ideas in a way that’s unambiguous.
  5. Working with an editor can be a boon to your project development. Trying to figure out the best way to implement your white paper? Unsure of whether your new blog should be one long post or a couple of smaller ones? Part of the editor’s job is helping you develop each project in a way that’s efficient and intuitive.
  6. An editor will enhance your professionalism. Anything you publish or send to your clients is going to be a reflection on your brand… on your standards of quality, accuracy, and professionalism. As such, you naturally want each document to be superlative. An editor will help ensure that you’re always putting the best foot forward!
  7. Professional editors are versatile. Just take it from the Grammar Chic team: We’ve worked on everything from books to resumes, from blog posts to brochures; our clients span a full spectrum of industries, including HOA management and used car sales, manufacturing and personal fitness. We have the skills needed to furnish you with a sterling document, no matter the line of work or the nature of your project.

Enlist an Editor Today

Whatever the specifics of your editing project, Grammar Chic, Inc. is here to lend professionalism, precision, and clarity. Contact us directly to learn more: Call 803-831-7444 or visit www.grammarchic.net.

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