Category Archives: Social Media

Why Hire a Business Editor?

One way you can enhance your company’s written communication efforts—be that business emails, blog posts, press releases, or internal documents—is by hiring a business editor. A business editor is a skilled professional with expertise in bringing clarity and precision to written copy, focusing in particular on the kinds of copy produced in a business context.

What Does a Business Editor Do?

There are a number of specific ways in which a business editor can serve your company. Some examples include:

  • Moving or reorganizing sections of your text, providing a more logical sense of flow and coherence.
  • Rewriting minor sections of the copy, enhancing clarity and understanding, or simply making your arguments more persuasive.
  • Spotting and removing typos or grammatical errors, giving your copy a strong feel of professionalism.
  • Considering your text in light of the target audience and ensuring it’s well-positioned for maximum impact.
  • Alerting you to any industry terms, jargon, or acronyms that readers might not understand. (It’s very easy for business owners to overlook these issues; a second set of eyes is invaluable!)
  • Omitting any repetition or redundancy, keeping your writing as brief, clear, and focused as possible.
  • Ensuring a strong hook and clear outline, which allows your content to better hold the reader’s attention.
  • Assisting you in putting business terms and concepts into more accessible language. (Again it’s very easy for business owners to assume their ideas are clear to everyone. A business editor can inform you when that’s not quite the case!)
  • Sharpening your formatting and your section headings, making the content easy for readers to scan.

All of these services are offered in collaboration with the business owner or marketing department; a business editor will work with you to get your message across, drawing from your ideas but enhancing them with editorial polish.

What are the Benefits of Hiring a Business Editor?

There are some clear perks to enlisting the services of a business editor. Just a few of them include:

  • One of the biggest reasons to hire a business editor is that it enhances trust in your company. When you present copy that’s poorly written, unclear, disorganized, or riddled with errors, it makes you look sloppy or amateurish. A good editor can keep everything tight and clean, really helping you to look like you know what you’re doing!
  • Clarity of messaging is another important benefit. You know what you’re trying to convey to your target audience, but sometimes you may get so lost in the weeds that you don’t communicate with the necessary precision. A business editor can assist you with carefully honed messaging.
  • A business editor can also help you develop a consistent tone and voice for your brand. In other words, a business editor can work with you to make sure all your communications sound like they come from the same place. This tonal consistency can be an important aspect of brand-building.

There are a number of reasons why it can be prudent to hire a business editor. Grammar Chic, Inc. is a long-standing business editing service, with experience assisting entrepreneurs and marketers across countless industries. We’d love to talk to you more about our flexible, customizable business editing options. Reach out to us today and let’s chat: 803-831-7444 or www.grammarchic.net.

 

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What is a Ghostblogger? And Should I Hire One?

Have you ever had something you really wanted to say, but felt unsure of how to put it into words?

It’s a common feeling in life, whether in the field of relationships, parenting, or business. It’s precisely when you feel strongly about something, when you know in your heart that it matters, that you begin to feel inarticulate; as if, in trying to communicate what’s on your mind, you just wind up tripping over your own words.

For example, business owners often have a particular set of points they’d like to convey about their product, service, or industry; but, whether rightly or wrongly, they fret that they aren’t natural-born writers, and are daunted by the blank page. And it’s not a phenomenon that’s unique to business owners; even authors and in-demand thought leaders sometimes need a hand in shaping their original ideas into legible packages.

A ghostblogger can provide just that kind of help. But what is a ghostblogger, exactly? Our simple definition is that a ghostblogger is someone who’s there to listen to your ideas, to help you shape them into coherent narratives, and to provide whatever wordsmithing assistance you need in turning your thoughts or ideas into compelling digital content.

Why Hire a Ghostblogger?

There are a number of reasons why you might consider hiring a ghostblogger, including the one we’ve mentioned already: You may have much you want to say, but be unsure of how best to say it. The ghostblogger’s primary skill set is taking what seems nebulous or “unsayable” and distilling it into something sharp, persuasive, and valuable.

But there are other reasons why you might benefit from working with a ghostblogger. One reason why a lot of entrepreneurs struggle in content creation is not that they don’t know their field well enough, but that they know it too well; that they are too close to their subject matter, and have a hard time separating the peripheral details from the real crux of the matter. A good ghostblogger can be invaluable in translating something very technical into accessible language or taking all the minutiae of your business and sorting out the big picture.

A ghostblogger is first and foremost a writer, but in some cases working with a ghostblogger may feel like interacting with a confessor, a therapist, or a sparring partner; it all depends on the kind of relationship you’re looking to have. Certainly, a ghostblogger is someone with whom you can talk things through, working together to shape and sculpt fuzzy or half-baked ideas until they become totally clear. Along the same lines, ghostbloggers can be invaluable in helping you identify when a topic may work well as a full content series, or when one really big idea would be better split into a few separate blog entries.

Ghostblogging Offers Clear Copy and a Convenient Process

Indeed, one important thing to note about working with a ghostblogger is that the relationship can be as hands-on or as hands-off as you want it to be. At Grammar Chic, we have ghostblogging clients with whom we spend a lot of time on the phone hashing out ideas together. We have others who simply send us a topic and perhaps a bullet point or two and then give us space to do our thing. It’s really up to the client, and our goal is not only to provide you with excellent copy, but to make the process as convenient and efficient as can be.

As you think about articulating your ideas into a blog format, consider the benefits of hiring a skilled writer to provide your concepts with form, purpose, and shape. Consider hiring a ghostblogger. Learn more by reaching out to Grammar Chic, Inc. today, either at www.grammarchic.net or at 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Ghostwriting, Social Media

How Can You Optimize Content for Voice Search Queries?

The way people search for online information is fundamentally changing… and that has some seismic implications for content marketing professionals. Arguably the most significant shift of all has been the rise in voice search. These days, it’s as likely as not that a Google or Bing search query will come through a voice assistant (think Siri or Alexa) as opposed to physical typing. Indeed, some studies have speculated that, by the end of this year, more than 50 percent of all search queries will be voice searches.

So how can you ensure that your content shows up in these Siri and Alexa searches? How can you fully optimize to address new search engine user behaviors? Here are a few quick tips from the Grammar Chic team.

How Has Voice Changed the Way People Search?

The first thing to consider is how voice search queries differ from text ones.

Here’s an example. Say you wanted to see some movie showtimes for your favorite Charlotte movie theaters. If you were typing your query into a Google search bar, you’d probably keep it short and sweet: Charlotte movie times, or something similar.

But if you were using a voice search assistant, you’d probably phrase it more like a question, e.g., What are today’s Charlotte movie show times, or what movies are playing in Charlotte?

When developing content, it’s critical to accommodate these long-tail keywords, which can be as simple as writing conversationally; avoiding the “keyword stuffing” practices of the past; avoiding stiff, unnatural-sounding keywords; and, when possible, framing your content in question-and-answer form.

Something else to consider is the reality that many voice search queries are finely-honed and specific in nature. Simply put, most search users don’t ramble on to their voice assistant. They know what kind of information they’re seeking, and phrase their query accordingly. Some examples: Where is the nearest tire store? Or, find a Mexican restaurant near me.

Again, savvy content will address these more specific queries. An FAQ page is invaluable here. We’d also recommend blog posts that are designed to provide authoritative answers to these very particular questions.

Finally, be aware that most voice search queries are localized in nature. If you’re using a voice assistant, it’s likely because you want to find the closest coffee shop, the nearest oil change service, etc., specifically in relation to your current location.

Good content should be localized as much as possible. Include your business name, address, and phone number on each page of your website. Make note of the specific shopping center you’re in or a major intersection that’s nearby. (“Find us at the corner of…,” “we’re conveniently located behind the mall,” etc.) Also include information like your hours of operation, holiday closings, and so on.

Content That’s Made with Voice Search in Mind

The way people search is changing. It’s important for your content creation to adapt accordingly. That’s something the Grammar Chic, Inc. team can help with. Reach out today and set up a content marketing consultation with us. Connect at www.grammarchic.net or by calling 803-831-7444.

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Why Content Marketing is the Best Bet for Your Startup

Launching a brand new enterprise can be plenty exciting, but also a little bit intimidating. Startup entrepreneurs will always face some uphill climbs, and one of the steepest is getting the word out about your business. Building a marketing presence from scratch is not just daunting, but potentially costly; without it, though, there’s little chance of the company ever developing the customer base it needs for success.

Of all the marketing activities available to your startup, there may be none that fit more seamlessly than content marketing. Indeed, content marketing has a few intrinsic benefits that make it ideally suited for newly-launched or soon-to-launch businesses.

Content Marketing and Your New Business

Here are just a few of the reasons why content marketing works so well in startup or new business contexts.

  • It’s easy to scale. One of the most valuable traits of content marketing is that it’s incredibly simple to start small and build from there. You can begin with a small budget, doing a lot of the work yourself, engaging through a few carefully-chosen channels, and expand as your audience grows and your company finds its footing.
  • It’s easy to customize. With something like broadcast TV ads, you wind up paying a lot of money to reach a general audience. With content marketing, you can spend less money to reach a more precisely-targeted audience. With the right data and analytics, you can ensure your content is being directed to the people you’re most eager to reach.
  • It helps you build a brand identity. A new business is sort of a blank canvas; it’s up to you to paint a picture of what the company is and what it stands for. Through content marketing, you can do that, providing thought leadership that exhibits your expertise, your values, and the basic proposition you have for your audience.
  • It’s conversational. Content marketing is as much about listing as it is broadcasting. Through social media, for example, you can generate real dialogue with your audience, then use their comments and feedback to fine-tune your marketing message as well as your product offering.
  • It allows you to earn attention. There’s definitely a time and a place for paid ads, sponsored social media posts, etc. With that said, carefully-crafted content can give you an opportunity to earn shares/likes/retweets/forwards organically, which can in turn help you generate word-of-mouth buzz.

These are just a few of the attributes that make content marketing a smart option for new businesses… so what’s the next step? We welcome you to reach out to the Grammar Chic, Inc. team to discuss some specific ways in which content marketing can help your young business grow. Connect at www.grammarchic.net or 803-831-7444.

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4 Powerful Ways to Reuse Your Blog Content

A good blog post represents a significant investment of your time and resources; and, a major depository of your subject matter expertise. So, what happens when you polish off a post, publish it to your website, and spread the word on social media? Hopefully, you’ll see a big spike in hits, likes, comments, and shares… but eventually, all that activity tends to taper off. That can be a deflating feeling.

But what if there was a way to extend the usefulness of your blog post? To really mine it for all its worth? As it turns out, there are a few ways to get the highest possible ROI from your content investment.

Here are our favorite strategies for truly maximizing the usefulness of each blog post.

Turn it into a “Pillar” Article

A pillar article tends to be a longer, evergreen piece of content that takes a comprehensive look at a particular topic. Once you write a pillar article, the next step is to break it down into individual sub-sections, ensuring that you include plenty of hyperlinks from the pillar to the sub-sections and vice versa. This strategy can enhance the user experience and lead to robust SEO results.

So take a look at some of your most popular blog posts. Could any of them qualify as pillar posts? For instance, maybe you have a lengthy Top 10 list posted to your blog. Consider breaking down each individual point into a smaller post of its own, using the pillar page as a jumping off point for more narrowly focused, supportive posts.

Make a Video

If you have a popular blog post that eventually loses some steam, one way to reinvigorate it is to use the blog as fodder for a video. In other words, once you’ve made a splash on Google, turn your attention to YouTube!

This doesn’t have to be an elaborate video, either. Simply use the blog post as an outline, talking through some key points, perhaps putting together some bulleted slides. It’s a great way to extend the life of a blog post and take your subject matter expertise to a new venue.

Make it into a Guest Post

You’ve shared your insights on your own blog, but there are still plenty of people who remain unreached. But if you know the topic has some juice, you can always write a second edition, ensuring to keep the same points intact but change all the wording, then submit it as a guest post to an industry blog or publication.

Not only does this help you get a little extra mileage from your original post, but it also gives you a way to generate some backlinks to your website, a major SEO win.

Update the Original

Finally, note that many topics will warrant regular updates. If you have popular posts from a year or two back, there may be some merit to reading back through them and seeing if anything’s changed. Are there new developments, trends, or technologies worth mentioning? Some supplemental materials you could include as links? Has your own thinking or perspective evolved in some way? Updating an older post with some new text can sometimes breathe new life into it, and possibly even trigger some new SEO benefits.

Take a Second Look at Your Best Blogs

There are plenty of ways to stretch out the usefulness of a good blog post. And whether you need help brainstorming some content refreshers or drafting a post in the first place, Grammar Chic, Inc. is here to help. Reach out to us when you want to chat: 803-831-7444 or www.grammarchic.net.

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7 Reasons to Hire an Editor for Your Business

We live in a golden era of outsourcing. (Thanks, Internet!) It’s never been easier for small business owners to connect with subject matter experts and vendors who can provide their services on a limited, cost-effective basis. For example, if you have a graphic design project, it’s pretty simple to find a talented designer with a robust portfolio, commissioning the work you need without having to hire someone on a full-time basis.

Our premise for today: Editors, like graphic designers or PPC consultants or Web gurus or SEO experts, are professionals whose services may be invaluable to your business, whether as a one-time thing or as a long-term relationship.

Whether you’re putting together a business blog, a press release, or a whole new suite of written website content, it may be in your best interests to engage the services of an editor, like those at Grammar Chic, Inc.

Here’s why.

Why Hire an Editor?

  1. You need a fresh set of eyes. How many times have you read that blog? How many hours have you spent staring at the words of your new company home page? Sooner or later, it all becomes a bit of a blur, and it may be impossible for you to truly see what’s right in front of you. You need an outsider’s vision, and that’s what a professional editor can offer.
  2. You also need objectivity. Your document may be a true labor of love for you, which can be a blessing and a curse: It’s good to feel passionate, but not at the expense of objectivity. An editor, who has no emotional attachment to the document, will be in a better position to accurately assess it and propose changes.
  3. Editors can save you time and frustration. Nothing is more maddening than reading the same document over and over and feeling like you’re still not quite there. An editor’s job isn’t just to make your document shine, but to streamline the revision process, quickly fixing spelling and grammar errors and providing straightforward guidance regarding any conceptual issues. All of this allows you to finish the project and pour your attention into other things!
  4. An editor will help you with clarity. Sometimes, there’s a distance between what you think you’re saying and what you’re actually saying. It happens to all of us, but when it comes to your business communications, clarity and precision are key. A professional editor knows how to articulate ideas in a way that’s unambiguous.
  5. Working with an editor can be a boon to your project development. Trying to figure out the best way to implement your white paper? Unsure of whether your new blog should be one long post or a couple of smaller ones? Part of the editor’s job is helping you develop each project in a way that’s efficient and intuitive.
  6. An editor will enhance your professionalism. Anything you publish or send to your clients is going to be a reflection on your brand… on your standards of quality, accuracy, and professionalism. As such, you naturally want each document to be superlative. An editor will help ensure that you’re always putting the best foot forward!
  7. Professional editors are versatile. Just take it from the Grammar Chic team: We’ve worked on everything from books to resumes, from blog posts to brochures; our clients span a full spectrum of industries, including HOA management and used car sales, manufacturing and personal fitness. We have the skills needed to furnish you with a sterling document, no matter the line of work or the nature of your project.

Enlist an Editor Today

Whatever the specifics of your editing project, Grammar Chic, Inc. is here to lend professionalism, precision, and clarity. Contact us directly to learn more: Call 803-831-7444 or visit www.grammarchic.net.

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Filed under Brand Management, Business Writing, Content Marketing, Content Writing, Editing, Social Media, Web Content

Workflow and Content Automation Defined: How to Get Started

Managing content for your website and social media accounts takes a lot of time and expertise. Like everything else these days, companies are looking for ways to get technology involved to help reduce time and costs when it comes to their content generation. Workflow and Content Automation (WCA) has been a rapidly growing industry for the past few years. Experts estimate that this industry will grow to be a $6B market by the year 2023. But what is it exactly and how can you utilize it?

When we say, “content automation,” we don’t necessarily mean hiring a robot or computer to write your company’s blog and social media posts. While such technology exists, what we mean is applying tools to help you create the most impactful content possible. Continue reading to find out the ways WCA can help you and how to integrate it into your daily routines.

Basics

You have a few options when it comes to automating your content marketing, which can be done at several different points in the content marketing pipeline:

  • Curation

Content curation tools are not there to create content for you, but rather they rely on algorithms to mine content from across the Web, and to then recommend content that would be most relevant to your audience.

An example of an automated content curation tool is DrumUp, which makes quick work of sorting through the billions of pieces of content that are online. Other tools like Google trends are great if you have access to those accounts. Tools like these take the guesswork out of content ideation and allow creators to rely on data to make better decisions.

  • Distribution

Content distribution tools help to ensure that the most relevant pieces of content appear in front of the right people. Email marketing software, which sends out messages to customers based on their past behavior or purchases, is one example of automated content distribution.

What we’re really talking about here are ads. Getting your tweets, Facebook posts, Instagram stories and more, out in front of targeted audiences is key to social media marketing. Using paid advertising tools takes advantage of these platforms’ user data, to make sure the content you’re trying to promote is ending up in front of the right people.

Best Practices

  • Define your problem

The first step in implementing an automated content generation process is to think of your goals or an area of content marketing where you’re struggling. Maybe your content sinks like a stone once you publish it, or maybe you need to find ways to get it in front of the right audience. You might have an internal resource issue where you just don’t have enough people who can produce the right content. Whatever the problem is, make sure it is properly identified.

You also want to define your audience, so that you know what tools will best reach them. Email marketing might not work so well if your customers largely hang out on social media, for example. Make sure you know who you want to talk to and where they are spending their time online.

  • Find a product

Once you’ve determined what your internal struggles with content are, determine the best tools available to fix those issues for you. There are plenty of options out there that specialize on the generation, scheduling, and distribution of your content. We’ve mentioned some here in this article, but make sure to do plenty of research.

Talk to the salespeople at any company you are considering. Make sure they understand your unique situation. No two organizations are the same so ensure they aren’t treating you like everyone else. Does their program offer specific solutions to the problems you’ve identified? If not, continue the search until you’ve found something that does.

  • Iterate the process

Once you’ve chosen a tool or tool set to use for your content automation, the job isn’t over. It’s imperative to continue to monitor and adjust the process until you are seeing positive results.

Also, do not forget to benchmark current content performance. How much traffic do your blog posts typically receive? What is the average number of engagement events on your social platforms by channel? Without this data, it will be impossible to tell if you’re making progress.

Compare your success metrics with the automated content generation in place to your benchmark data. Continue when things are improving and adjust when metrics dip.

Workflow and Content Automation is an industry on the rise and can be a huge help for a growing organization looking to streamline their blog and social channels. Be sure to figure out where you need help and find the tools to correct course. It’s not as scary as it looks, so get out there and create!

Author Bio: Amanda Peterson is a software engineer and regular contributor at Enlightened Digital. Based in New York City, she enjoys Netflix bingeing with her Puggle, Hendrix, and shopping in record stores.

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Filed under Business Writing, Content Writing, Social Media