Category Archives: Social Media

Infographics: Your Content Marketing Secret Weapon?

A strong visual content strategy can take your online presence to the next level, and help you cut through a lot of the social media noise. And one type of visual content that’s especially useful is the infographic.

People like infographics because they provide data in a way that’s quick, engaging, and easy to understand; a good infographic can be educational and paradigm-shifting without being too demanding of the reader’s mental capacity. On social media, this last point is critically important!

To get the most out of your infographics, it’s important to develop and promote them properly. Here are a few guidelines for doing just that.

Best Practices for Creating and Sharing Infographics

Pick a Topic People Care About

This is foundational. Your infographic should provide information that will actually be useful, or at the very least interesting, to your audience. Don’t just pick any old topic; pick something that’s relevant to your brand, has practical implications for your audience, and speaks to either the pain points you address or the solutions you provide. Bonus points if it’s something that challenges preconceived ideas—i.e. data with a surprising conclusion.

Write a Compelling Headline

As always, headlines are everything. There are a lot of things you can do to get eyeballs for your infographic: reference the surprising conclusions; note the expert source of your data; promise something unexpected, or simply point to the practical value that your information provides.

Write a Strong Introduction

Both for the purposes of SEO and simply for providing some context, a brief introduction is recommended. Three or four sentences is usually fine; include an SEO keyword or two if applicable, as well as related links and a call to action.

Provide Trustworthy Data

Your infographic needs credibility, so if you’re drawing from a third-party data source, make sure to include a proper citation. If it’s your own internal research, just say as much in your introduction. Proper proofreading and fact-checking are essential, too!

Get Social

Always promote your infographics on social media—using hashtags as appropriate. If you can, enable social sharing buttons on your infographic, too. Remember that this is a content type that lends itself to sharing, but it’s always smart to make it easy and convenient for your readers to pass it along.

Optimize the File Name

Google’s algorithms will crawl the file name of your infographic, so by all means make it something that conveys your specific topic. A generic file name, like untitled.jpg or infogaraphic.png, is a wasted opportunity. Optimize your alt-text, too, using a relevant keyword or two when you can.

Write an Accompanying Blog Post

To boost your SEO and back-linking potential, write a keyword-rich blog post to contextualize and explain your infographic. Make sure to share and promote the blog post, too!

Need Help Writing or Promoting Your Infographic?

Whether you’re looking for someone to script your infographic or to work it into a robust social media marketing campaign, Grammar Chic, Inc. can help. Reach out to us today at www.grammarchic.net or 803-831-7444.

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Do These Four Things to Land More Eyeballs on Your Content

If a tree falls in the woods and nobody hears it, did it really happen? And if your brand produces the world’s greatest content but nobody reads it, will it make any impact?

We can tell you with certainty that the answer to this last question is no. Content creation is innately limited by content promotion; if you can’t get eyeballs on your blog posts and other written content, you’re not going to reap any of the benefits of improved brand recognition, consumer trust, etc.

Yet getting people to read your content is one of the true challenges of content marketing. It’s something small businesses especially struggle with. Sure, it’s easy for Fortune 500 companies to generate interest in what they do—but what can the little guy do to build buzz?

Actually, there are four practical steps you can take today to boost your content’s reach and its readership. These aren’t flashy or gimmicky strategies, but they do really work, and Grammar Chic uses each of them on our own content.

Here are those four recommendations.

Tag Industry Influencers

First and foremost, you should always be sharing your content on Twitter—but don’t stop there. Start a conversation around it. Bring in the movers and shakers within your field, inviting them to be part of the dialogue.

There are different ways to do this. If you can, cite their work in your own content—then tag them on Twitter, giving them due credit and encouraging them to share the content. Or, you could simply ping their Twitter handles and ask them to weigh in with their feedback. Whatever attention you can bring to your content is good, especially when it’s attention from industry stalwarts.

Use Facebook Ads

There’s a time and a place for Promoted Posts, but what’s even more effective is going into Ads Manager, where you can actually target the people you want to reach with your content—by demographics, by relationship to your brand, etc.

Yes, this will involve some financial investment on your part—but did you know that solid content is one of the keys to ad success? If you have a good content offer, paired with some ad dollars, that can really make waves.

Include Content in Your Newsletter

A periodic email, including links and summaries of your best content, is a great way to win a few clicks from people who might not otherwise be following along with your blog. Plus, it allows you to repurpose your content; not only does it show up on your blog, but it’s fodder for your email list, too—killing two birds with one stone.

Publish to Medium or LinkedIn Pulse

Finally, remember that you can publish on many different channels—and we’ve had great success sharing some of our best posts on Medium and Pulse. Both publishing platforms have good, built-in SEO traction that makes it so much easier for your content to be discovered, even by people who aren’t otherwise familiar with your brand.

The bottom line? There are small steps you can take to make sure your content isn’t invisible. To learn more about bringing in traffic, reach out to Grammar Chic, Inc. at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Brand Management, Content Marketing, Content Writing, Social Media, Web Content

The Time to Start Your Holiday Marketing Campaign is Now

You may be the sort of person who grimaces at the sight of early-display Christmas candy and other holiday goods, so often pushed onto store shelves before Halloween even arrives. For consumers, it can certainly be annoying how much earlier the holidays tend to arrive. For marketers, though, these are giant opportunities to snatch—but to do so, you’ve got to act quickly.

The Data on Holiday Marketing Prep

How quickly? Quicker than ever. According to a new report published in Marketing Land, 37.5 percent of businesses say they’re going to be launching their holiday season marketing preparations earlier than they did last year.

And that’s not all. “Overall, online retailers are feeling good about their preparations, with 88 percent expecting an increase in holiday revenue,” the article states. “Forty percent of the survey respondents are forecasting a more than 25 percent increase in holiday sales over last year’s earnings.”

Finally, the Marketing Land report finds that 64 percent of businesses expect the majority of their holiday sales to come through their company website. Brick and mortar stores come in second, trailed by Amazon and Facebook sales.

Is Your Holiday Marketing Ready to Roll Out?

The implications of this data are twofold. One, the holiday season can potentially be a very big deal for online sales. Two, it’s only going to happen if you prepare—and the sooner you do so, the better.

So the question is, what can your company start doing to prepare its holiday marketing efforts right now?

Here are some of our tips:

  • Start planning holiday sales, including Black Friday or Cyber Monday promos. Know what discounts you’ll be offering, but also how you’ll market them. Start preparing some sales copy, ad text, etc.
  • Set up landing pages for any holiday-specific products, discounts, or deals you want to offer. Have them ready to launch a bit later in the year.
  • Start segmenting your email list into different groups or demographics, and write compelling emails you can send out later in the year.
  • Start bidding on Facebook or AdWords ads to build brand recognition and lead consumers down the sales funnel.
  • Create content—blogs, white papers, etc.—that you can use to boost your authority and educate your holiday shoppers.

It’s not too early to start thinking about holiday marketing. There’s much at stake, so do it right. Reach out to Grammar Chic, Inc. for help. Contact us at www.grammarchic.net or 803-831-7444.

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Your Brand Can Now Post a Facebook Story—But Is There Any Point?

You’re probably familiar with the social media “Stories” that have been popular over the last couple of years—an idea pioneered by Snapchat, the Story has also found great success on Instagram. Basically, the Story is a temporary post where users can briefly share photos and videos from their day, along with captions, emoji, graphics, and more. These ephemeral posts disappear after a short span of time, yet their impact is sizable; Stories have been wildly popular among users of all kinds, including individuals, celebrities, and brands.

And then there’s Facebook.

Facebook is Floundering

In an effort to keep pace with this popular new social media feature, Facebook introduced its own version of Stories earlier this year. It hasn’t gone over well. Just open your Instagram or Snapchat apps and see how many Stories you see; then open Facebook and count the Stories you find there. Chances are, you’ll find the Facebook number to be pretty lame, comparatively.

But Facebook isn’t giving up on Stories. In fact, it’s expanding them. Now, it’s not just individual users who can share Stories. You can share Stories from a branded page, too—even from your small business page.

Expanded Stories

Obviously, Facebook hopes this will kick up the popularity of its Stories feature—but whether this gamble is successful remains to be seen.

It’s worth noting that, according to Facebook’s own product managers, this push for expanded stories has been met with some demand. A lot of people in the community want pages to have their own Stories, it seems—so perhaps a new wave of branded storytelling is coming.

Then again, Stories are closely associated with Instagram and Snapchat, and it could be argued that they simply don’t align with the Facebook experience; most of us don’t sign into Facebook to check out the latest Stories, and seeing a bunch of brand storytelling isn’t likely to change that—especially not when our real-life friends aren’t also posting Stories for us to consume.

Should Your Brand Share Stories?

If you’re interested in using the Stories feature on social media, you might have better luck starting out on Instagram or Snapchat—at least until Facebook’s feature proves its mettle and its staying power.

By contrast, to use Facebook effectively, you don’t necessarily have to jump on this new trend. There are plenty of ways to find success using organic posts and Facebook Ads. We’d love to show you how.

For now, we’ll take a wait-and-see approach to Facebook Stories. Know that the option is there for you, but also know that there are plenty of ways to promote your brand on Facebook.

Any questions? Contact Grammar Chic, Inc. at 803-831-7444, or www.grammarchic.net.

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5 Words Fortune 500 Executives Use on Their LinkedIn Profiles

Language matters, even in your LinkedIn profile. That’s why Grammarly recently combed through hundreds of LinkedIn profiles from Fortune 500 employees—entry-level workers all the way up through the C-suite—to see if any words or phrases stood out. The results offer some compelling insights into how truly high-level jobseekers brand themselves online.

Specifically, Grammarly found that director- and executive-level employees tend to use certain keywords that distinguish their LinkedIn profiles from those of their lower-level counterparts. Five words in particular stand out—and they may be words worth adding to your own LinkedIn account.

Five Smart Words for Your LinkedIn Profile

Leader. How would you describe yourself? As a worker? An employer? Or a real leader? Apparently, asserting your authority is a good way to make your LinkedIn profile persuasive.

Strategic. Close to a third of all director-level employees use this word in their LinkedIn profile—compared to just five percent of entry-level folks. Use it to show that you take a long-term, big-picture view.

Solution. Your future employer doesn’t want someone who will spin their wheels and do busywork. They want someone who will solve problems. Make sure your LinkedIn profile demonstrates this.

Innovative. When you use this word, and pair it with specific examples of when you’ve gone against the grain and it’s paid off, you can expect recruiters to pay attention.

ROI. Can you show that you boosted your company’s return on investment? As in, I increased ROI by more than 135 percent? That’s one concrete way in which the ablest jobseekers set themselves apart.

Branding Yourself on LinkedIn

As ever, we stress that simply using buzzwords is not enough to make your LinkedIn presence winsome. You have to show, not just tell, which means including specific examples of how you’ve shown leadership, innovated, been strategic, etc. Statistics and lists of key achievements matter more than mere buzzwords.

Even so, there’s obviously something to be said for these keywords, when used judiciously within a robust LinkedIn career summary. They can help you stand out, and put you into the upper echelon of jobseekers.

We’d love to show you the ropes with your own LinkedIn profile optimization; to start presenting yourself as a truly A-level candidate, reach out to the Grammar Chic, Inc. resumes team today. Contact us online at www.grammarchic.net, or call us directly at 803-831-7444.

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5 Ways to Develop Content with Long-Term Value

Online content is ephemeral by its very nature—and not just Snapchat stories! Whether you’re talking about blog posts, press releases, or tweets, so much of the content that companies develop has a remarkably short shelf life.

This is just the nature of the beast, but it can be discouraging. For companies that invest a lot of time and money into their website content, for instance, knowing that the lifespan of said content is brief can make the whole process seem frivolous.

There are ways you can inject more life and longevity into your website content, though, and ensure that it provides you with SEO and branding clout long after that first week, that first month, or that first year. Here are five tips from the Grammar Chic team.

Focus on Evergreen Content

A blog post detailing your brand new product has an inherently short-lived relevance, because of course that product won’t be brand new forever! Such content is necessary, but you should counterbalance it with evergreen content—Web pages written on timeless topics with enduring relevance. Something like an FAQ page or a how-to guide can provide you with a content angle that will still be fresh and relevant in a few years’ time. One recommendation: Schedule time once a year or so to review this content and make any tweaks or additions that are needed.

Optimize Your Content

Your content will offer you more bang over a longer span of time if it continues to get discovered by search engine users. Be sure that you optimize content for long-tail keyword phrases, and that you pay attention to critical on-page elements such as the title tag and meta description. Investing in some SEO basics is a great way to future-proof your content.

Link to Your Content

Internal linking is a great way to keep your content alive; even a blog post or a Web page you wrote three years ago may prove a relevant appendix to a more current page. Linking to it, when appropriate, can send readers to different parts of your site, including older content that might otherwise be neglected. Of course, it also increases the SEO value of those older pages.

Repurpose Older Content

Even if you feel like a particular page or an older blog post is losing its SEO value, or simply not generating much traffic, the concepts on that page can still be worthwhile. That’s when you take that content and repackage it as a brand new page, as an email newsletter, or as a series of social media posts.

Refresh Your Content Regularly

One more thing: Your website shouldn’t remain static for years at a time. Grammar Chic’s team recommends routine content refreshes; whether a full re-write or a subtler re-shaping, content updates can keep your entire site feeling fresh and new. Work this into your annual marketing rhythm. And for help polishing your content to perfection, reach out to our team at 803-831-7444, or www.grammarchic.net.

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What Will Google Stamp Mean for Content Marketing?

Over the summer, news leaked out about a curious new product development from Google. According to tech insiders, the search giant is hard at work on a new platform that will rival Discover—one of the more popular features on Snapchat. It’s called Google Stamp, and it’s likely to become one of Google’s core products.

But what do we know about Stamp—and perhaps more to the point, what can we speculate with regard to its impact on content marketing?

Everything We Know About Google Stamp

Start with the name. Stamp is a portmanteau of the words story and AMP, the latter referring to the accelerated mobile pages technology that has turned online publishing on its head. And there you have, basically, the whole point of Stamp: It’s conceived as a publishing platform, intended to catch fire with mobile users.

The development of Google Stamp began shortly after Google’s failed 2016 bid to purchase Snapchat outright, so it’s no big stretch to assume that it’s intentionally imitating some of Snapchat’s more popular features.

The intended launch date for Google Stamp hasn’t yet been revealed—but we do know a few things about what it will do. Essentially, it will work like Snapchat Discover, allowing mobile users to swipe between various pieces of content—content that might include written text, video, and still images.

But if the technology functions in a similar fashion to Snapchat, there is a major difference—and that’s user intent. Most people don’t view Google as a social network. (Remember Google+?) Those who come to Google are searching for products, services, or answers to their questions—which begs the question of how this new platform will really be used, if at all.

The most likely scenario is that Stamp will be seen as a way to discover products or services—basically, a way to engage consumers who are at the top of the sales funnel. And that brings us to the question of content marketing.

What Will Google Stamp Mean?

Right now, it seems like Stamp will be open only to very large enterprises—at least at first. Don’t be surprised if it’s ultimately opened up to lower-tier content creators, though, and provides new avenues for companies looking to publish consumer-centric content.

In essence, all this shows that the line between search, advertising, and content creation is getting increasingly blurry—and that engaging customers might mean straddling the line between all three. Google Stamp might well become a significant new avenue for companies looking to position their products and services as solutions to consumer problems—in the most engaging manner possible.

We’ll keep you posted. For now, remember that content creation remains vital to all digital marketing channels. It’s never a bad time to invest in it—and for help, you can always reach out to us directly. Get content marketing expertise from Grammar Chic, Inc. today: www.grammarchic.net or 803-831-7444.

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Filed under Brand Management, Content Marketing, Social Media