Category Archives: Web Content

5 Reasons Your Business Needs a Blog

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As a small business owner, you’ve undoubtedly got a lot on your plate. What’s more, you understand the importance of protecting your time: Everything you do during the course of your day needs to add value to your company, and anything that doesn’t fit that criteria is ultimately wasted effort. It’s for this reason that some business owners excuse themselves from blogging, assuming it to be something that’s ornamental at best, pointless at worst.

Actually, though, you might be surprised by how much utility can be gained from a well-maintained business blog. Plus, you don’t even have to handle the blogging yourself: There’s always the option of outsourcing it to ghostbloggers, like the pros at Grammar Chic.

But we’re getting ahead of ourselves. Let’s consider just some of the ways in which a blog can benefit your business—some of the ways in which it is most definitely not a waste of your time. Here are five of them.

Blogging Turns Your Website into an Invaluable Resource

Ultimately, you want your website to be a hub of information—a place where customers can have their questions answered, their pain points addressed, and their problems solved. You want to position yourself as an authority, and your products and services as remedies for what’s ailing them. A blog can help with this. Your company blog posts can authoritatively address common questions, provide product how-tos, list the benefits of your services, or explain how your industry works in a way that will resonate with consumers. The upshot? Consumers who are better informed, more trusting, and more likely to feel confident moving forward with a purchase.

Blogging Helps You Improve Your Website’s Google Ranking

We like to tell our clients that Google is a monster that constantly needs to be fed. That is to say, Google’s search engine algorithms are always prowling for fresh content, and the websites that rank the best are the ones that are updated regularly with fresh, value-adding content. A business blog is the single best way to regularly add content to your site, and thus can help you rank better and improve your visibility among search engine users.

Your Blog Can Be Repurposed for LinkedIn Pulse, Too

LinkedIn’s publishing platform, called Pulse, has quickly become one of the truly invaluable tools for establishing thought leadership. We use Pulse on behalf of our own company as well as many of our clients, and we’ve found it to be a significant source of website traffic, online shares, and more. What’s more, it can help you build credibility among your peers and name recognition within your industry. Best of all, you can use your regular company blog posts as LinkedIn Pulse fodder—another reason why blogging can be beneficial.

Blog Posts Make Great Email Marketing Content

Email marketing is still one of the most powerful and direct ways of reaching out to clients, but the challenge many business owners face is knowing what to say in their emails. Effective email marketing provides the reader with something of real value, and sending a link to a particularly substantive blog post is a great way to provide your email subscribers with something that’s free as well as useful—which is in turn great for improving your customer loyalty and engagement.

You Can Share Blogs on Social Media, Too

Finally, note that a good social media account includes both curated and original content; finding content from other sources is easy enough, but what will you do for original social media posts? The obvious answer is to share your blog posts, a smart way to keep your Facebook and Twitter followers in the loop.

A blog really can add value to your company—and if you want that value without having it eat into your daily schedule too much, contact Grammar Chic. Our ghostbloggers can help! Reach us at www.grammarchic.net or 803-831-7444.

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10 Questions for Your Web Developer

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Your company’s website is sort of like its virtual storefront—so when your website gets a facelift, it can almost feel like you’re moving into new digs, or at the very least getting a major renovation. That’s something you obviously want to approach strategically, and doing so means communicating your vision to the designer, while also making sure you have the right expectations about the finished product.

If you don’t have much experience talking to Web designers, you may be unsure of what to ask. Allow us to recommend a few basic, important questions to get you started.

What Should You Ask Your Web Designer?

  1. What’s my role in the process? Your designer will need to solicit your opinion or obtain information from you at various points, and if there is any delay in your response, it could stall the whole project. Make sure you have a good sense of what’s expected of you.
  2. What are the most common hold-ups in the process? Along the same lines, you might ask your designer where projects usually stall, and how you can avoid that happening.
  3. What resources can I provide up front? Most designers will be happy to receive marketing materials, brochures, links to old websites, etc. to get some sense of your style and your branding choices.
  4. What’s the process for adding new content to the site? What do you do when you have another part of the page that you need to add, and how much will it cost you?
  5. Will the site be hard-coded? What you’re asking here, basically, is whether the site will be done in old-school HTML format. Be warned: If the answer is yes, you will have to depend on the designer to make site updates for you!
  6. How can I update the site? Make sure the designer shows you around the CMS dashboard, allowing you to easily make small tweaks or additions to the site as needed.
  7. Will the website be responsive? A responsive website is vital for mobile friendliness. Make sure you confirm this with your designer.
  8. What are all of the costs associated with this site? You’ll want to know up-front the costs associated with the domain, hosting, etc., all of which may be in addition to the fee charged by the designer.
  9. How will we discuss revisions? You may have some tweaks you want to make to the designer’s initial mock-up, so clarify how that will go down—how you’ll communicate, how promptly you can expect those changes to be implemented, etc.
  10. What are the content needs? Your designer will probably need you to provide written content for each page—but how much? And are there any SEO requirements for your content to meet?

Have Your Content Handled by the Pros

Speaking of content creation, that happens to be our forte—and we would love to help you develop the written collateral for your new site. Ask us about our process today. Contact Grammar Chic at www.grammarchic.net or 803-831-7444.

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4 Keyword Errors That Can Tank Your SEO

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Keywords are critical for successful search engine optimization (SEO), but they can also be stumbling blocks. We’ve all been to websites where the keywords were so dense and so awkward that the text didn’t read naturally, or offer any meaningful insight to the user. By the same token, you’ve probably struggled with blog posts or web pages that simply didn’t generate any SEO traction, likely because of insufficient keywording.

In other words, working with keywords requires some balance. To help you achieve it, we’re going to run down four of the most common keyword mistakes—technical errors that can sink your SEO endeavor. We’ll also provide some hints for avoiding them.

Common Keyword Mistakes—And How to Avoid Them

Only choosing short-term keywords. Before you can implement keywords, you have to select them—and many SEO novices spend too much time and attention on shorter, more general search terms. The problem with choosing a keyword like “plumbing” is that it’s just not how users tend to search for things; at the same time, it happens to be really expensive to rank for, especially with PPC ads. A long-tail keyword—“affordable plumbing in Charlotte, NC,” for example—better reflects user habits, and also provides more room to be competitive.

Keyword stuffing. When people ask us how many keywords they should be using, we generally just recommend that they use the words naturally. Keyword stuffing is when you use so many keywords that any semblance of meaning is lost. For example: “Looking for a good Charlotte, NC plumber? There are many Charlotte, NC plumber companies to choose from. Talk to a Charlotte, NC plumber by dialing into our Charlotte, NC plumber hotline today!” If your text doesn’t read naturally, you’re probably stuffing it with keywords—and that can actually lead to search engine penalties.

Going off-topic. Is your chosen keyword “Charlotte plumbing expert?” And are you using “Charlotte plumbing expert” 10 times within your text? If so, then the content needs to be about Charlotte plumbing experts. If it’s about something totally off-topic, that’ll just infuriate readers—and, again, land you with search engine penalties.

Forgetting title tags and meta descriptions. There are the most crucial areas for including keywords—so if you’re not filling them in strategically, you’re missing prime SEO opportunities!

Get Your Keywords in Order

If you’re struggling to balance content creation with keyword deployment, our Web copywriters would love to lend a hand. Contact Grammar Chic to learn more, either at 803-831-7444 or at www.grammarchic.net.

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6 Factors That Help Your Website Rank Well

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Clients are always asking us: How can we get our website to rank as #1 in the Google search results?

And the answer is… it’s complicated. Google’s search algorithms are notoriously complicated, and they can change at any moment, which is why you won’t find reputable SEO companies that promise you a particular ranking. It’s just too complex an endeavor to make such an iron-clad guarantee.

What we can tell you with certainty is that there are numerous ranking factors that contribute to your site’s Google visibility. The specific recipe is something of a secret, but Google has made public many of the most significant ranking factors. Ensuring that you have each of these ranking factors in place can help you position your site for maximum SEO success.

A quick note: There are both positive ranking factors (which make your site increase in the rankings) and negative ones (which can cause your site to incur search engine penalties). For today, we’re only going to list some of the positive ones.

Remember: These are all elements that are confirmed by Google to be crucial for SEO—so make sure you have them in place!

6 Factors to Improve Your Google Rankings

No. 1. Keywords in your title and heading tags. While we encourage our clients to use keywords naturally, rather than cramming them into their content inorganically, a couple of places you always want to include a keyword or two are in the title tag and the heading tag. The former is the title you see at the top of your search browser while you are on the page; the latter is the H1 tag, the heading you place at the top of your Web page. Both are key areas for SEO enrichment, so make sure you max them out with strong keywords.

No. 2. Content substance. While there is no magic word count for Google, studies confirm that in-depth content, which fully addresses user needs and questions, is going to rank better than content that is short and skimpy. Make sure you take the time to really develop content that offers actionable value! (Of course, this is something the writers at Grammar Chic can help you with.)

No 3. A keyword in your URL. The URL slug you use for each page of content provides another way to enrich your content with keywords. Make sure you are strategic in naming your URLs!

No. 4. Fast loading speed. Nobody wants to sit and wait for your page to load, at least no more than two or three seconds. Having a page that loads quickly—not just on desktops, but on mobile devices, is critical for pleasing users and, therefore, pleasing Google. Experiment with your site on multiple devices, and if you find that it takes more than three seconds to load, you may want to pare it down and make it load faster.

No. 5. Website security. This is especially important for ecommerce sites. Having an https:// site is a trust signal, showing your users that the site has been built to protect their information; according to Google, that’s a potentially meaningful way to improve SEO, as well as user experience.

No. 6. Internal linking. A final way to boost your online authority is to ensure that each page of content has relevant links to other meaningful, related content—resources on other websites, but also resources found elsewhere on your own site.

Clearly, there are many components of strong SEO. To get started writing rankings-friendly content, contact Grammar Chic today. Reach out to us at 803-831-7444, or www.grammarchic.net.

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How to Get Your Website Ready for Holiday Sales

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As we’ve mentioned already, Black Friday and Cyber Monday are huge sales days in America—and you ignore them at your own risk.

Even with these two significant dates quickly approaching, though, there are still ways to ensure that you’re ready to take full advantage of them. In fact, some basic tweaks to your company website can provide you with the opportunities you need to lead customers down your holiday sales funnel.

Here are the website touch-ups we recommend.

Ensure Mobile Friendliness

Mobile friendliness is always critical, but especially so during the holidays, when a lot of people are going to be shopping for gifts from their phones and their tablets. Look at your site on multiple devices to make sure it’s readable and easy to navigate—and if it’s not, go into your CMS dashboard or talk to your webmaster to activate mobile readiness.

Create Guides for Your Holiday Products/ Services

Provide holiday shoppers with an easy way to view all the items you’re pitching during the holiday season. A YouTube video or a simple photo catalog can be effective in showing what you have on offer. The point is to give your viewers a way to quickly and clearly see your holiday specials, without having to wade through each page of your site.

Create Landing Pages

It’s wise to promote specific holiday specials on social media, as well as AdWords, etc. As you do so, you want to provide links to targeted landing pages for the specific product in question—not just your home page. Creating Cyber Monday and Black Friday landing pages is so important for capturing leads.

Emphasize Consumer Trust

Provide shoppers with plenty of reason to trust you, and no reason to doubt your legitimacy. Put reviews, star ratings, and testimonials front and center on your website, if they’re not there already.

Craft a Unique Value Statement

Really, this is something that’s important throughout the seasons; when someone visits your site, they should immediately understand the unique value your company can offer—what’s in it for them to choose you over a competitor. You want to craft something like an elevator pitch here—something short, something specific, something memorable.

That’s something our team can help you with! Contact Grammar Chic today to start the process—but act soon! The holidays will be here before you know it. Reach us at www.grammarchic.net, or 803-831-7444.

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5 Ways to Improve Your SEO Copywriting Today

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Search engine optimization (SEO) is a daunting topic: Because it’s ever in flux, you really never reach a point where you know everything there is to know about it—and that can be intimidating. Just when you think you’re a master, you realize how much you still have to discover.

That’s not to say that there are not some tried-and-true principles for you to lean on, though. This is especially true of SEO copywriting. The words you use to develop your Web content are crucial to SEO success—every bit as crucial as, say, page layout and navigation—and there are some reliable methods for making your SEO copy even stronger.

We’ll show you what we mean: Five ways you could improve the SEO value in your written content today.

Write for Actual Readers

This is so basic, but so important—and in many cases, so easily overlooked. You’ve got to break out of the mindset that you are writing for Google robots. You are, to some extent, but what those bots want is for you to develop content that is actionable and interesting to human readers—the people actually searching for information on the Web. That’s the audience to shoot for. As you write, ask yourself how you can answer questions and offer solutions to the people who might be seeking information on the Web.

Quit Keyword Stuffing

How many times should you use a long-tail keyword phrase in each piece of content? Two? Five? Ten? Three percent of the total word density? Frankly, if you’re getting caught up in these questions, it probably means you’re shoehorning words into places they don’t quite belong. Having a keyword or two to guide your content development is helpful, and including a keyword in titles and meta descriptions is always good, but beyond that, the best advice is to just be organic.

Don’t Let Your Words Stand Alone

Sharpen your words and enhance the impact of your copy by sprinkling in some other rich content—embedded videos, GIFs, and above all else some strong imagery. High-quality, relevant images can make the professionalism of your writing stand out all the more.

Spend More Time Writing Headlines

Your headline creates the first impression readers will have of your content, and in many ways the headline is what determines whether your content even gets read at all. It’s arguably the most important component in your online copywriting, then—so don’t rush through it. We’ve offered some specific headline-writing tips before.

Include Meta Descriptions

The meta description—a 150-characters-or-so snippet that’s displayed in Google search queries—is an invaluable piece of online real estate, and a free way to significantly boost your online traction. Make sure to use the full character count to provide a robust summary of your content; try including a keyword and a call to action, if you can.

Of course, you can also shape up your SEO copy by hiring the pros: Contact Grammar Chic at 803-831-7444 or www.grammarchic.net to learn more.

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5 Trust Symbols to Add to Your Website

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Do customers trust your brand?

That’s always been an important question for businesses and sales professionals to address, but it’s taken on a new urgency in the era of digital commerce. After all, if you’re doing business primarily through your website, customers may never have a chance to look you in the eye, shake your hand, or freely question you about the nature of your products or services. This does not in any way mean that your products and services are less trustworthy, but it does mean that some customers will struggle; they will need additional reassurances.

The good news is, there are ways to offer precisely that, simply by adding trust symbols to your website. The concept of a trust symbol is pretty self-explanatory: Anything that signifies your company as reputable and reliable can qualify. The question is, what are some of the main trust symbols that can be added to a small business website?

Trust Symbols to Consider for Your Site

The answer can vary slightly from one company to the next, and your brand may not really qualify for every one of these five symbols—but it will certainly qualify for a couple of them. Adding them to your business website can make a huge difference in fostering trust-based relationships with your treasured clients.

  1. There is no better way to engender faith in your product than to put a seal up showing that you offer a money-back guarantee. Note that there are different types of guarantee you can use. An absolute guarantee promises that your product will never break. A risk-free guarantee, meanwhile, might say that if the product does break down, all your money will be refunded. This second type of guarantee can actually be better for building trust: Promising your product will never break can seem too good to be true, while offering no risk if it does break feels more genuine.
  2. Consumer testimonials. Have other people used your products or services and responded favorably? Ask them to write a quick testimonial on your behalf. Usually, a loyal and happy customer, when asked politely and authentically, will be happy to do this for you. We proudly display client testimonials on the Grammar Chic page, and believe them to be important in showing that we know our stuff.
  3. Similarly, if your business receives five-star reviews on Google or Facebook, consider having those reviews embedded or linked to from your site. Just be sure you monitor the reviews in case you get some bad ones that need addressing!
  4. Helpful content. Does the content on your site support and educate your client? Do you have product guides, FAQs, demos, and tutorial videos? All can be vital for building trust on your brand’s behalf, and allowing the customer to move forward in confidence.
  5. A strong About Us page. Finally, you can build trust on your page by ensuring you lay out the details of what your company stands for and what value it offers. Don’t underestimate how far this can go in assuaging customer fears!

With the right trust symbols added, your website can really instill buyer confidence. To learn more about these strategies, we encourage you to get in touch with Grammar Chic at 803-831-7444, or www.grammarchic.net.

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