Category Archives: Web Content

10 Innovative Content Marketing Resolutions for 2019

New year, new opportunities to create content that shines. As we sprint headlong into 2019, consider turning over a new leaf (or 10) with regard to your content marketing efforts. Here are some outside-the-box suggestions to get you started.

1. Stop thinking quantity-first, start thinking quality-first.

We meet a lot of small business owners who get hung up on content volume—and while we definitely think it’s important to be consistent in your content development, we also think that quality matters more than actual quantity.

Did you know that, for many companies, the overwhelming majority of their online engagement comes through just five percent of their content? That’s because that one really high-quality, in-depth blog post you develop is ultimately way more meaningful than 10 micro-blogs you dash off in an afternoon.

Resolve to produce good stuff this year, as opposed to just a lot of okay stuff.

2. Stop guessing and start measuring.

It’s amazing how many businesses invest big bucks in content marketing, but almost nothing into measurement and analytics. Simply put, if you’re going to be investing in any kind of marketing channel, you should have some idea of how well it’s performing for you.

And this doesn’t have to be some big, technical, or expensive undertaking. Google Analytics is free and user-friendly. Social media management platforms such as Hootsuite come with their own built-in reporting features. Start paying real attention to these metrics today.

3. Create a way for your whole team to participate.

A simple strategy: Make a shared Google Document where all the members of your team can log content ideas they come across, or report on questions they are asked by customers—all of which can be invaluable inspiration for your next blog post or e-book.

There’s no reason at all why every person in your company shouldn’t feel empowered to suggest new directions in content.

4. Document everything.

Along the same lines, make this the year you actually keep track of your content marketing efforts—who writes what, how often you publish new content, etc.

Documenting your efforts can be an invaluable way to hold yourself accountable, but also to identify potential areas of improvement. And again, this is an easy thing to do: A Google Doc or a running Excel spreadsheet is really all you need.

5. Be consistent in the story you’re telling.

It’s all too easy to forget that the content you produce is really telling the story of your brand—and it’s important to keep that narrative clear and muddle-free.

Some things to think about: What’s your mission? What’s your value proposition? What problems do you solve, and what customer pain points do you address? And, why would a customer choose you over your competitors?

It’s worth it to not only ponder these questions, but also to document your answers—creating a brand narrative you can refer back to often, making sure all the content you create reinforces that central message.

6. Start thinking of yourself as a publisher.

Some of the most successful companies in the world have begun to think of themselves as publishers—and the result is that they convey thought leadership, command a large social media audience, and maintain total control over their brand narrative.

To make this resolution even more practical, consider some options for publishing branded content beyond your company website. Two places where we’ve found success: LinkedIn Pulse and Medium.

7. Unite SEO and content marketing.

We’ve all read articles about SEO and content marketing, and how they are really two sides of the same coin—but do you actually practice that?

One resolution you might make is to use tools like the Google Keyword Planner to generate some targeted terms for your content—deploying them for SEO effect but also using them as jumping-off points for your content topics. This is a simple yet effective way to make sure your content marketing and SEO efforts are working in cahoots with one another, not at odds.

8. Flip your formula.

How’s this for a creative exercise: If you tend to think of content marketing purely in terms of blog posts, take one of your most popular blogs and use it as the script for a YouTube or Instagram video.

And, if you prefer to use tools like Facebook Live, take one of your most popular broadcasts and use it as the basis for a downloadable PDF.

The point is to think outside your usual format—shake things up, inspire some new ideas, and give your audience something a little bit outside the ordinary.

9. Go live.

The thought of any kind of live streaming might be intimidating for you—and we get it! But remember, a live stream on Facebook, Instagram, or YouTube doesn’t have to be anything elaborate. In fact, the virtue of live streaming is that it allows for some candid, off-the-cuff interaction with your audience—perhaps in the form of a quick hello, a product update, or even an audience Q&A.

It’s something that can effectively humanize your brand, and it’s worth trying in the year to come!

10. Work with a content development team.

Finally, if you’ve been seeking a way to make your content production more strategic, more efficient, or more creative, maybe now’s the time to take a leap forward into working with a content writing team. That, of course, is where we come into play.

Whether you’re looking to implement these resolutions or simply want to know what your options are, we’d love to talk with you. Reach out to Grammar Chic today at 803-831-7444, or www.grammarchic.net. And oh yeah—Happy New Year!

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Filed under Brand Management, Content Marketing, Content Writing, Social Media, Web Content

5 Ways to Prepare for the Holiday Marketing Season

For many businesses, the holidays are make-or-break. Retailers, in particular, depend on a brisk holiday shopping season to reach their annual revenue goals. To ensure a successful season, it’s vital to execute a sound marketing plan—and the time to start is now.

Remember that the holiday shopping season really begins on November 1—which isn’t that far away! You don’t want to be scrambling to get your affairs in order at the last minute, so take some time to prepare for the holiday marketing season today. Here are five steps we recommend.

Plan Your Promotions

Before you do anything else, get a good sense of what you’ll be promoting this year—and how. Make a list of any particular products you want to focus on, and decide what kinds of discounts or special offers you can afford. Also think about special promotions, whether that’s a Cyber Monday sale of a free-shipping offer that extends through the end of the year.

Decide when you’re going to schedule these promotions—when you’ll announce them, and how long they’ll last. Put it all on your calendar. This is a critical first step before you start producing any marketing collateral.

Build Marketing Emails

Once you decide what your seasonal promotions will be, you can start building marketing emails to announce them.

There’s a lot of work that goes into email marketing—choosing templates, uploading images, and writing body text. Again, you don’t want to be doing this at the last minute. Pick your promotions and start developing your marketing emails today. (Our content marketing team is happy to assist with this.)

Create Landing Pages

As you promote special offers—whether through email, PPC, or some other channel—you’ll want to provide your customers with an offer-specific, conversion-oriented landing page where they can complete their transaction.

In other words, if you send out an email promoting a certain product, you want to send traffic to a page that’s all about that product—not just to your company home page.

These landing pages require some build-out, so start today. Remember to keep landing page copy brief and value-focused. Again, the Grammar Chic team can help!

Spruce Up Your Website

Hopefully, this marketing activity will result in a big traffic spike—so make sure your website looks its best. Some quick tips:

  • Audit your site for accessibility issues, such as broken links, and make the necessary repairs.
  • Run some speed tests to be sure your site loads quickly across all platforms and devices.
  • Look for any content opportunities—for instance, product guides or tutorials, tied to the products you’re promoting this holiday season.

Create Marketing Collateral

One more thing you can start doing today to prepare for holiday shoppers: Develop the creative materials you’ll require for seasonal promotions. We mentioned marketing emails already, but also consider product- or offer-specific blog posts, video guides, Web content additions, graphics, banners, and more.

The time to start preparing for a successful holiday marketing campaign is now—and our team can help. Ask us more about our expertise in developing marketing emails, blog posts, landing pages, and beyond. Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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5 Factors That Give Your Website Credibility

Your website provides customers with a peek into the kind of business you run—its reputation, its trustworthiness, and its basic value proposition. In other words, your website hints at how credible your company is, and whether or not customers should trust it with their time and money.

Just think for a minute: There are plenty of legitimate businesses on the Web, but also some sketchy ones. Potential customers aren’t going to bank on your business unless they see that it’s the real deal—not something shady or unscrupulous.

And customers aren’t the only ones who care about credibility. Search engine algorithms also work to assess the credibility level of your website. As you might imagine, a higher level of credibility will improve your SEO rankings.

But just because your business is credible doesn’t mean your website conveys it—which raises the question: How can you inject some credibility into your website design?

5 Ways to Develop a More Credible Website

Here are five factors that can make a world of difference.

Reviews and Testimonials

One of the quickest ways to establish your business’s legitimacy is to simply offer some social proof—direct reports from satisfied customers. Reviews and testimonials are both powerful ways to accomplish this. Just make sure you steer clear of any fake testimonials, which can come back to bite you. (And today’s savvy online consumers are better than you might imagine at detecting fakes.)

Advertisements

Some businesses host third-party ads on their site in order to generate extra revenues. This may seem tempting, but it can ultimately be counterproductive. Simply put, the presence of ads makes your business seem a little iffy.

Regular Updates

Have you ever stumbled upon a website that seemed as though it hadn’t been updated in years? That’s obviously not a good look for your business site, as an out-of-date website can make it seem like the business itself is dead. Build credibility by refreshing your website content annually, and by updating your blog often.

Clear Contact Information

Here’s an easy one: Make sure your company contact information is clearly listed on your website, and invite customers to call or email with any questions. If you don’t include this contact information, it can make it seem like you’re hiding from your own customer base

“About Us” Content

Finally, you can make your business seem more credible by offering some information about who you are. Ideally, you’ll have team member bios and photos on the website, emphasizing the real people behind the company.

Boost Your Website Credibility Today

Make it clear to search engines and to potential customers alike that your business is the real deal—and that it’s worthy of their time and money. To learn more about enhancing website credibility, reach out to the team at Grammar Chic, Inc. today. Connect at www.grammarchic.net or 803-831-7444.

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How to Avoid Keyword Stuffing

Proper keyword use is essential for content marketing—and for SEO. The keywords help reflect those search terms you’re trying to rank for; in many cases, they will also align with your chosen PPC terms. Keywords can even be valuable on a creative level, helping guide and structure your content writing.

With that said, it’s possible to have too much of a good thing. Keyword stuffing—the act of including so many keywords that your content is stiff, robotic, nonsensical, or simply very hard to read—can result in SEO penalties, which makes the entire endeavor moot.

So how can you avoid keyword stuffing, without flat-out avoiding keywords? Where’s the balance?

Tips to Avoid Keyword Stuffing

A few tips:

  • Know who you’re writing for. One of the most common causes of keyword stuffing is the belief that you’re writing, first and foremost, for search algorithms. Scrap that idea right now, and instead remind yourself that you’re writing for human beings. Nine times out of 10, if you simply write in a way that’s natural and that makes sense to human readers, everything else will fall into place.
  • Identify the prime spots for keywords. There are a few places where you really want to insert keywords, for maximum SEO value—heading, title tags, meta descriptions, and in the first paragraph of your body content. Once you ensure keywords in these locales, you can ease up, and just focus on writing good, natural content.
  • Use long-tail variations. You can break up your keyword monotony, and avoid any signs of keyword stuffing, by throwing in some long-tail alternates. For example, if your main keyword is Charlotte plumbers, you might mix in some references to Charlotte plumbing companies, plumbers in Charlotte, etc., all of which can help your content read more gracefully.
  • Remember: Synonyms are your friends! Along the same lines, trust in Google’s increasingly-intelligent bots to put two and two together, and to register synonyms for your main keywords. If you’re looking to rank for the term HVAC, it’s fine to also use air conditioning or heating system. Google knows what you mean, and you’re not going to lose any SEO mojo by varying things up.

It can’t be stressed enough: 90 percent of the battle is just writing good, natural, value-adding content for human readers—and if you need help with that, you’ve come to the right place. Reach out to Grammar Chic, Inc. to set up a consultation with one of our SEO-trained content writing professionals. Contact us at www.grammarchic.net or 803-831-7444.

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5 Ways to Earn Links in 2018

When other websites or blogs link to your content, it feels really good; it’s flattering to think that one of your readers enjoyed the content enough to share it with others.

But earning links is about more than just good feelings. It’s actually an important part of effective content marketing. Consider:

  • Backlinks lend prestige and respectability to your content; they make it more likely for other readers to find and to trust
  • Backlinks also enhance your online brand. They cast you as a thought leader and an industry expert.
  • Finally, backlinks are critical SEO ranking factors. As you accrue links from authoritative websites, it helps your standings in Google.

Building backlinks should be a priority in every content marketing strategy—but it’s important to note that there are right ways and wrong ways to do it.

Black Hat and White Hat Approaches

In fact, all link building efforts can be boiled down to two basic categories—black hat and white hat.

  • Black hat tactics ignore Google’s stated guidelines; the most common black hat tactic is buying links outright. This is dishonest and can actually lead to SEO penalties.
  • White hat tactics consist of actually earning your backlinks through valuable content and real relationships. These tactics comply with Google’s stated guidelines.

As you consider link building strategies, remember that there are no short cuts—not really. Buying backlinks will cause your SEO rankings to take a dive. The best way to pursue backlinks is by earning them, fair and square. The question is how.

5 Tips for Earning Backlinks

We recommend a few simple tactics:

  1. Write content that’s worth linking to. Make sure you’re producing high-quality content that offers helpful, practical information to your audience. If the content is flimsy, irrelevant to the target reader, or overly promotional, nobody’s going to want to link to it—plain and simple.
  2. Don’t stop at written content. Written content, like blogs, is incredibly important—foundational, even. But as you create this content, spin it into infographics and video content, as well. A broader, richer content profile can help you attract more backlinks.
  3. Ensure that some of your content is evergreen. It’s fine to write about industry trends or headlines, but also make sure you’re producing some content that won’t age or become obsolete—such as glossaries, guides, and compendiums. This is the kind of content that tends to win links most readily.
  4. Engage in influencer marketing. Using social media, form relationships with some of the key influencers in your industry, including prominent bloggers or social media personalities. If you can get their attention, and in turn they share some of your content, that could be huge for your link-building efforts.
  5. Don’t forget about press releases. Sending out regular press releases helps keep your content in front of local or industry-specific publications, which can often win you the links you’re seeking.

These simple tips provide the basis of a sound link building campaign—but of course, they are easier said than done. Building the right kind of content takes time and skill, but Grammar Chic, Inc. can help. Our writers have ample expertise writing across myriad industries, and we know how to create content that’s link-worthy.

Schedule a consultation with our writing team today. Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Press Release Writing, Social Media, Web Content, Writing

4 Reasons Your CTAs Are Falling Flat

Every piece of marketing content you write—every blog post, every email, and every Web page—should have a clear call to action. The CTA serves a simple yet pivotal role in telling your readers what steps they should be taking next—whether that means buying a product, calling for an appointment, signing up for your email list, or simply sharing your post with their friends.

But not all CTAs are created equal—and if your calls aren’t generating action, it could be for any number of reasons. Here’s a quick troubleshooting guide.

You forgot the action part.

This is more common than you might think. It’s common to assume that the CTA is any short, snappy wrap-up to your content—but the goal of the CTA isn’t to summarize; it’s to encourage your readers to take the next step. So if your CTA doesn’t include a clear verb, calling your readers to action, then it’s simply not doing its job.

Some examples of basic, effective CTAs:

  • Call today to schedule your appointment.
  • Download our free e-book right now.
  • Sign up for additional updates.

Notice that each one starts with a verb, and each one leaves little doubt as to what you want the reader to do next.

Your verb choice is weak.

Speaking of verbs, it’s important to pick some really evocative ones—yet all too often, we see CTAs written with bland, boring verbs like these:

  • Enter
  • Continue
  • Click here

Though these technically qualify as action words, they’re hardly motivating. Aim for something a little more exciting! Some of our favorite CTA verbs include discover, explore, and start your journey—e.g.:

  • Discover the secrets of content marketing by joining our email newsletter.
  • Explore your financing options by calling a loan specialist today.
  • Start your journey with meditation today; download our free guide!

You forget about benefits.

It’s not enough to tell people what to do; you also need to tell them why they should do it. In other words, what’s in it for them?

A good CTA conveys real value—like in these examples:

  • Save money on your monthly utility bills by downloading our energy efficiency e-book.
  • Get one-on-one content marketing assistance when you call one of our consultants.
  • Increase your sales numbers by up to 20 percent when you download our program.

Your CTA is too long.

Finally, remember that the hallmark of a strong CTA is that it’s short and snappy. You don’t need to rehash your entire sales pitch; just get to the point. There’s no reason for your CTA to be any longer than one to two sentences, clearly laying out the invitation and the benefits, then moving on.

Though a CTA is brief, there’s a lot of strategy that goes into writing one—and that’s where we come in. Our writers have ample experience crafting CTAs that generate measurable results. Learn how our team can make your CTAs exponentially more effective; contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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Grammar Chic, Inc. Earns Accreditation with the Better Business Bureau

Since 2009, Grammar Chic, Inc. has been a trusted name in written content creation. Our ghostwriters have helped countless small and mid-sized businesses develop a competitive edge through original marketing collateral, while our resume writing team has assisted innumerable jobseekers land exciting new positions. Now, Grammar Chic’s reputation has been made official, thanks to formal accreditation by the Better Business Bureau.

About the BBB

For more than 100 years, the BBB has been an icon of trust in the marketplace. Companies that go through the accreditation are thoroughly vetted and validated as businesses of immense professionalism and honesty. It’s no wonder, then, that more than 70 percent of all consumers say they’d prefer to buy from a BBB-accredited business.

Grammar Chic, Inc. is proud to come out of this rigorous vetting process with the BBB’s seal of legitimacy, and we hope it further inspires trust from our customers and partners.

Our BBB Reviews

What’s more, our accreditation through the BBB means that customers who do business with Grammar Chic, Inc. can now leave us feedback on the BBB website, letting other customers know what their experience was like.

Our team has always sought honest feedback, and we’re thrilled to have another channel to hear from the clients we serve. Grammar Chic, Inc. welcomes reviews on our BBB profile, and as usual, we take very seriously the insights our clients have to offer.

Grammar Chic, Inc.’s Writing Services

With BBB accreditation in tow, Grammar Chic enters a new era of offering writing services to our clients—including:

  • Development of original, SEO-friendly website content.
  • Creation of blog posts, marketing emails, and other marketing collateral.
  • Management of social media accounts, including strategy, content creation, and reporting.
  • Editing and proofreading for business documents of all kinds.
  • Resume and cover letter creation for jobseekers at all levels.

To learn more about our trusted, value-adding writing services—all provided by in-house, salaried, native English-speaking writers—we invite you to contact Grammar Chic, Inc. today. Reach us at www.grammarchic.net or 803-831-7444.

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