Tag Archives: Advice for Content Managers

From the Grammar Chic Mailbag

mailbag

And now for something a little different.

Here at Grammar Chic, we blog, tweet, and opine fairly regularly on topics related to content marketing, online copywriting, and social media management—so as you might imagine, we receive some interesting questions and provocative inquiries from time to time. Many of these questions are weirdly specific—like when you should use further versus farther, or what’s the plural for hypothesis—but many are more broadly interesting questions about the best strategies for digital marketing success.

Some of these questions come via Facebook or blog comments; others, by email or even directly from some of our clients. We hope these answers are informative. If so, we may even dip into the ol’ mailbag again, sooner or later…

With that said… on to our first question:

Hi, Grammar Chick! (Is that how you pronounce it?) You guys talk all the time about content marketing, and how social media is an important component of it—but do your content marketing strategies ever encompass paid posts, sponsored tweets, etc? Sincerely, Jason

Thanks for the letter, Jason—and actually, it’s pronounced like sheik. But as for your main question: We’re big believers in organic content development—meaning that you need to grow your number of social media followers not simply by writing big checks to Facebook and to Twitter, but rather by providing them with content that keeps them engaged. Paid ads are not without their place, and can be great for jacking up those numbers and boosting your visibility on key social platforms—but if you’re not coupling them with really engaging content, the kind that turns social media followers into true brand advocates, then you’re not really getting your money’s worth.

The short answer: We’d be lying if we said we never considered paid posts, but it’s by no means a major component in our content marketing strategy.

On to another…

Hi, Grammar Chic team. I get what you guys are saying about the need for regular social media updates—but so long as I’m posting interesting articles or cute photos, I don’t really need to have my own blog, do I? I mean, isn’t that a little much? Yours truly, Sylvia

We get this question all the time, Sylvia, from blogging skeptics—and in fact, it was basically the impetus for our popular Netflix-themed blog from a couple months ago. Truthfully, though, we recommend blogging to virtually all our content marketing clients. The blog is your avenue for posting truly original, distinct content; without it, you’re not a content creator so much as a curator. While curating content has its place, users will eventually realize that you’re not offering them anything they can’t get elsewhere, making a blog necessary for sustaining long-term interest and loyalty.

Another reach into the mailbag:

Thank you, Grammar Chic, for handling my content marketing needs. I look forward to seeing the results—probably by first thing tomorrow morning, right? Respectfully, Jim

Well, not exactly, Jim. While our content marketing team does move pretty fast, and will likely start work on your campaign within 24-48 hours, if not sooner, we urge you to remember that content marketing is all about building relationships—and that doesn’t happen over night. Content marketing requires an investment over the long haul; you need to have the right expectations, rather than assuming this process will work overnight magic.

That about does it for today’s Grammar Chic mailbag. If you’d like us to address any particular question or issue in a future post, we invite you to contact us today: Call 803-831-7444, or visit http://www.grammarchic.net.

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Tips and Tricks for Content Managers

social-media-content-manager

Any good content manager has to have an arsenal of tools available that they can rely on as they oversee a campaign. Things change quickly online, so a 360-degree look at a brand’s effectiveness is a must. You may have heard of platforms like HootSuite and WordPress, but how can they help you do your job more effectively and reach more potential clients? Read on for details.

The benefits of HootSuite

HootSuite is perfect for those who are trying to control multiple aspects of a campaign at once. The system allows you to look at updates from multiple networks—including Facebook, Twitter, and Google+–all on one screen. You can then reply to any messages or questions easily and efficiently, while also tracking specific keywords and/or hashtags. In addition to eliminating the need to open and close tabs all day, HootSuite makes it easier to monitor exactly what people are saying about the brand or about trends important to you. You can see your replies and search hashtags to find out how the conversation is going. This is a must for a qualified content management professional. With all of these capabilities, it’s no wonder why this system is the most popular social media management tool out there today.

Why use WordPress?

A business needs an eye-catching, sleek-looking website that’s also easy for content management personnel to maintain. Luckily, there’s WordPress, which makes all of these goals easy. WordPress allows business owners and content management professionals alike to create user-friendly websites that make it easy to change out the text and images on an as-needed basis. A static website is the kiss of death in this Internet-heavy world; WordPress makes it easy to stay relevant, even for those who get their GIFS and their JPEGs confused.

In addition to its foolproof functionality, WordPress also makes it easy to stay on top of blogs. You can schedule your business’s blogs weeks or even months in advance, thus creating fresh content without having to worry about it daily. Whether you have an extensive background in web design or don’t even know the basics, WordPress is appropriate for you and your brand. There are also plenty of free resources online about the system, thus making it easy to figure out how to use it to fulfill your content marketing needs.

Making the most out of Google Analytics

For those who are focused heavily on their brand’s web presence, Google Analytics is one of the most helpful tools out there. If you want to know exactly why people come to your website, Google Analytics has answers for you. If you want to know how much time the average user spends on the page or what search terms brought them there, Google Analytics can tell you just that. Any brand manager or content management professional should take a look at Google Analytics regularly; it tells you exactly what your audience is interested in (and what they could do without).

There’s far more to content management success than just coming up with funny one-liners and interesting responses to user suggestions. Having a complete picture of your brand’s Internet presence is the best way to ensure that you stay successful and relevant online.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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