Tag Archives: Better Writing

4 Ways to Make Your Copywriting SUPER Persuasive

Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or picking up the phone.

Or at least, that’s the way it should happen. We all know that much online copy just doesn’t move the dial; it doesn’t motivate the reader; and it certainly doesn’t improve the bottom line. That’s because it fails to persuade, often because it’s too steeped in tired, clichéd used-car-salesman tactics, or else bogged down in generalities.

So how can you make your copy not only pristine, but persuasive? Here are four steps to take right now.

Cut Meaningless Phrases

Consider this copywriting example: Our company produces world-class products that are bound to delight.

What does world class mean in this sentence? If your copywriting includes words or phrases you can’t readily explain, then it’s just not very good copy.

Specificity should always be your goal. Consider this rewrite:

Our products empower customers to increase their lead generation by 200 percent, representing the highest return on investment of any company in our industry.

Now that means something to your customers—and it’s better copy, because of it.

Use Numbers

Our second tip once again hinges on the idea of specificity. Simply put, using numbers and statistics is almost always more persuasive than speaking in generalities.

So, rather than saying that countless customers love your product, say something like, more than 200 businesses have trusted us with their email marketing needs, and we maintain an average 4.7-star rating among our clients.

Again, the specificity is eye-catching. It’s meaningful. It’s persuasive.

Get to the Point

A good rule of thumb with calls to action: Be direct, and tell your customer what to do next.

Consider these two variants:

If you’re interested in learning more, we encourage you to contact us at your convenience.

Or:

Call us now to start improving your lead generation by as much as 200 percent.

Which is more direct? And, which is more persuasive? The second, we’ll contend, is the option that conveys the most urgency and the most value.

Focus on Value

Your copy isn’t really about you. It’s about your customers, and the benefits they can gain from choosing your product or your brand.

Focusing on those benefits is the best way to persuade. Again, consider two variant CTAs:

Contact us today to learn more!

OR:

Contact us to empower your sales team and start capturing more leads.

Only the second option lays out a reason for your reader to take action—and that makes it by far the more persuasive of the two.

Get Help with Your Copywriting

Good writing should get results. At Grammar Chic, Inc., persuasive writing is our bread and butter. We can help you beef up your sales copy and start increasing your leads and conversions. Contact us today to schedule a consultation, and start filling your website with compelling sales copy.

Reach Grammar Chic, Inc. at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Content Writing, Web Content, Writing

5 Ways to Become a Better Writer

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As a writer, you might sometimes feel like you’re on top of the world—like you’ve just authored something that’s genuinely good, worth being proud of. Most days, you’re probably going to feel a lot less confident, a lot less secure. The writing life exists between those two extremes, and so long as you don’t spend too much time at either end of the spectrum, you’ll likely be alright.

No matter how good you think you are—or how bad—there’s always room for improvement, always an opportunity to get better. Whether you’re working on a full book manuscript or simply some company blog posts, it’s worth taking some time to hone your writing craft, to become more skilled at conveying your point and shaping your words.

And the good news is, you don’t have to enroll in a creative writing course to do so. Here are a few quick exercises that will boost your writing acumen and perhaps even build your confidence:

  1. Read a lot. This is the #1 piece of advice that writing instructors tend to give, and not without reason. The more you read, the more natural and intuitive you’ll become as a writer, and the better able to conjure evocative words and sentences while mastering the mechanics of sentence construction. Read voraciously—books, blogs, magazines, whatever interests you today.
  2. Impose some limitations on yourself. Force yourself to write in certain forms or to adopt certain restrictions. Write a few tweets; practice some 100-word short stories; try your hand at a long-form blog, maybe 1,000 words or so; do something very formal, than tackle the same topic informally.
  3. Write in specifics. Writing about abstract concepts can be a dead end; instead, write about some specific stories or people in your life. Master the art of concrete details.
  4. Write in different settings. If the only way you ever write is sitting in your office at the laptop, don’t be surprised when you find yourself feeling a little stagnant. Avoid this by taking your notepad to the park or to the coffee shop. Write in different environments to stimulate creativity.
  5. Work with an editor. Working with an experienced, professional editor will provide you with a fresh perspective and some specific ways in which you can improve your writing—things you might not think of on your own.

Pursue mastery of your craft each day; you may never reach the point where you have that top-of-the-world feeling every day, but you can rest assured that you will get better over time!

To speak to one of Grammar Chic’s editors, call us at 803-831-7444, or visit www.grammarchic.net.

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