Tag Archives: Blog writing advice

4 Powerful Ways to Reuse Your Blog Content

A good blog post represents a significant investment of your time and resources; and, a major depository of your subject matter expertise. So, what happens when you polish off a post, publish it to your website, and spread the word on social media? Hopefully, you’ll see a big spike in hits, likes, comments, and shares… but eventually, all that activity tends to taper off. That can be a deflating feeling.

But what if there was a way to extend the usefulness of your blog post? To really mine it for all its worth? As it turns out, there are a few ways to get the highest possible ROI from your content investment.

Here are our favorite strategies for truly maximizing the usefulness of each blog post.

Turn it into a “Pillar” Article

A pillar article tends to be a longer, evergreen piece of content that takes a comprehensive look at a particular topic. Once you write a pillar article, the next step is to break it down into individual sub-sections, ensuring that you include plenty of hyperlinks from the pillar to the sub-sections and vice versa. This strategy can enhance the user experience and lead to robust SEO results.

So take a look at some of your most popular blog posts. Could any of them qualify as pillar posts? For instance, maybe you have a lengthy Top 10 list posted to your blog. Consider breaking down each individual point into a smaller post of its own, using the pillar page as a jumping off point for more narrowly focused, supportive posts.

Make a Video

If you have a popular blog post that eventually loses some steam, one way to reinvigorate it is to use the blog as fodder for a video. In other words, once you’ve made a splash on Google, turn your attention to YouTube!

This doesn’t have to be an elaborate video, either. Simply use the blog post as an outline, talking through some key points, perhaps putting together some bulleted slides. It’s a great way to extend the life of a blog post and take your subject matter expertise to a new venue.

Make it into a Guest Post

You’ve shared your insights on your own blog, but there are still plenty of people who remain unreached. But if you know the topic has some juice, you can always write a second edition, ensuring to keep the same points intact but change all the wording, then submit it as a guest post to an industry blog or publication.

Not only does this help you get a little extra mileage from your original post, but it also gives you a way to generate some backlinks to your website, a major SEO win.

Update the Original

Finally, note that many topics will warrant regular updates. If you have popular posts from a year or two back, there may be some merit to reading back through them and seeing if anything’s changed. Are there new developments, trends, or technologies worth mentioning? Some supplemental materials you could include as links? Has your own thinking or perspective evolved in some way? Updating an older post with some new text can sometimes breathe new life into it, and possibly even trigger some new SEO benefits.

Take a Second Look at Your Best Blogs

There are plenty of ways to stretch out the usefulness of a good blog post. And whether you need help brainstorming some content refreshers or drafting a post in the first place, Grammar Chic, Inc. is here to help. Reach out to us when you want to chat: 803-831-7444 or www.grammarchic.net.

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7 Reasons to Hire an Editor for Your Business

We live in a golden era of outsourcing. (Thanks, Internet!) It’s never been easier for small business owners to connect with subject matter experts and vendors who can provide their services on a limited, cost-effective basis. For example, if you have a graphic design project, it’s pretty simple to find a talented designer with a robust portfolio, commissioning the work you need without having to hire someone on a full-time basis.

Our premise for today: Editors, like graphic designers or PPC consultants or Web gurus or SEO experts, are professionals whose services may be invaluable to your business, whether as a one-time thing or as a long-term relationship.

Whether you’re putting together a business blog, a press release, or a whole new suite of written website content, it may be in your best interests to engage the services of an editor, like those at Grammar Chic, Inc.

Here’s why.

Why Hire an Editor?

  1. You need a fresh set of eyes. How many times have you read that blog? How many hours have you spent staring at the words of your new company home page? Sooner or later, it all becomes a bit of a blur, and it may be impossible for you to truly see what’s right in front of you. You need an outsider’s vision, and that’s what a professional editor can offer.
  2. You also need objectivity. Your document may be a true labor of love for you, which can be a blessing and a curse: It’s good to feel passionate, but not at the expense of objectivity. An editor, who has no emotional attachment to the document, will be in a better position to accurately assess it and propose changes.
  3. Editors can save you time and frustration. Nothing is more maddening than reading the same document over and over and feeling like you’re still not quite there. An editor’s job isn’t just to make your document shine, but to streamline the revision process, quickly fixing spelling and grammar errors and providing straightforward guidance regarding any conceptual issues. All of this allows you to finish the project and pour your attention into other things!
  4. An editor will help you with clarity. Sometimes, there’s a distance between what you think you’re saying and what you’re actually saying. It happens to all of us, but when it comes to your business communications, clarity and precision are key. A professional editor knows how to articulate ideas in a way that’s unambiguous.
  5. Working with an editor can be a boon to your project development. Trying to figure out the best way to implement your white paper? Unsure of whether your new blog should be one long post or a couple of smaller ones? Part of the editor’s job is helping you develop each project in a way that’s efficient and intuitive.
  6. An editor will enhance your professionalism. Anything you publish or send to your clients is going to be a reflection on your brand… on your standards of quality, accuracy, and professionalism. As such, you naturally want each document to be superlative. An editor will help ensure that you’re always putting the best foot forward!
  7. Professional editors are versatile. Just take it from the Grammar Chic team: We’ve worked on everything from books to resumes, from blog posts to brochures; our clients span a full spectrum of industries, including HOA management and used car sales, manufacturing and personal fitness. We have the skills needed to furnish you with a sterling document, no matter the line of work or the nature of your project.

Enlist an Editor Today

Whatever the specifics of your editing project, Grammar Chic, Inc. is here to lend professionalism, precision, and clarity. Contact us directly to learn more: Call 803-831-7444 or visit www.grammarchic.net.

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Filed under Brand Management, Business Writing, Content Marketing, Content Writing, Editing, Social Media, Web Content

Has AI Made Content Writers Obsolete?

Do you remember the old joke about monkeys? How if you put enough of them in front of typewriters and allowed them to bang away, one of them might eventually bash out the Great American Novel?

Well, we’re currently seeing a similar premise play out in real time. It’s not with chimps, but with robots. AI is rapidly overtaking the content marketing industry, helping to automate some of those simple, repetitive functions that take so much time. The idea is that, when AI is able to handle things like scheduling and reporting, it frees marketers to focus more of their efforts on real, creative work.

But what happens when the robots take over the creative work, as well?

Maybe it sounds farfetched to think that AI could actually produce written content… but the truth is, it’s happening already. There are programs out there that can automatically generate simple, factual stories (think stock reports or sports updates) with little or no input from human writers.

Great news for anyone who needs basic Web copy quickly, and without a lot of hassle. Bad news for, well, writers, the latest professionals to see their livelihoods encroached on by faceless tech.

What AI Can’t Do

Actually, though, the situation is not that dire. While AI can and should be used in certain content marketing functions, it will never be able to put writers out of work.

Why? Because AI is great for many things: Learning, mastering basic patterns, even mimicking human speech. Indeed, it’s no great surprise that simple reporting can now be automated; for AI to take sports scores and plug them into a formula doesn’t require much in the way of out-of-the-box thinking.

And that’s the one thing AI doesn’t possess: The ability to engage in lateral thinking or creative brainstorming. Robotic “writers” may be able to mimic some narrative archetypes, but they can’t build worlds or capture emotion like a human writer can.

To put it one way, AI can absolutely report the basic stats of a soccer game… but it could never invent Quidditch, or develop the story beats for a Rocky movie.

The functionality of AI rests on what’s repeatable… on tasks that can be boiled down to a formula or algorithm. But there’s no algorithm for human creativity; no way you can automate out-of-the-box thinking, storytelling, human interest, or reader engagement.

And what that means is that, while AI can be a helpful tool for generating boilerplate copy, it can’t produce the kind of original, emotionally-charged, and value-adding content that’s required for effective content marketing.

Still a Role for Writers

Writers can rest easy. And companies that have invested in automated programs to assist with their content marketing can pat themselves on the back: They’ve taken meaningful steps toward streamlining their processes and maximizing efficiency.

But they still need human beings who are skilled in using words to facilitate connection. That’s where we come in. To speak with a Grammar Chic writer about any of the things your AI can’t do, reach out today: 803-831-7444 or www.grammarchic.net.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Social Media, Web Content, Writing

How to Make Your Boring Industry Really Interesting

At Grammar Chic, Inc., we truly believe that content marketing can deliver meaningful results for any company, in any industry.

But some may have to work a little bit harder for it than others.

Simply put, some industries more naturally lend themselves to fresh, exciting, compelling content. But what happens if you sell annuities?  What happens if you prepare tax returns? What happens if you’re an estate planning lawyer? We’re not saying these things are unimportant! We’re just saying they may not seem as flashy or as exciting to the average reader.

It may cause you to wonder what can be done to turn your “boring” line of work into really rich, persuasive content—content that people will actually want to read.

Here’s our advice.

Always Be Helpful

A good rule of thumb: If your content is helpful, someone out there’s going to find it interesting.

Take our example of an estate planning attorney. You may write a blog post about how to draft a will; when a living trust is necessary; or how to choose guardians for your children.

Those topics may not jump off the page, and sure, some may say they’re unglamorous. But people want to know those things. They need to know those things. And if you can provide that information in a clear and actionable way, there will be readers who find great value in it—

period.

Maybe the best advice here is to change your way of thinking: If you can’t make your content exciting, just make sure that it helps someone.

Write Without Jargon

One thing that can stand between you and an engaged readership is reliance on industry jargon.

We see this a lot when working with insurance companies, who trot out a bunch of words and phrases that may be foreign to the layperson. Of course, that’s the quickest way to get eyes to glaze over!

Don’t think (or write) in terms of industry buzzwords. Instead, come at it from the customer’s point of view. What are their pain points? What answers do they seek? And how can your company benefit from them? Focus on those things, with as much clarity as you can.

Inject Some Personality

Your business may be boring—or at least, that may be how people perceive it.

But you’re not boring!

Feel free to inject some personality, even humor, into your content. Sometimes, that’s all it takes to make your content come alive.

This might mean throwing in some personal anecdotes, some gentle self-deprecation, or even some specific examples from past clients (ensuring you keep things anonymous, of course).

Another strategy is to draw connections to shows, movies, or other pop culture reference points that might mean something to you. Remember our posts invoking Mad Men and The Walking Dead?

Get Help from the Pros

It’s frustrating to feel like your industry is just a dead space for compelling content—but we honestly believe that any field can be made enticing, or at the very least valuable, to the reader.

We’d love to show you how. Reach out to Grammar Chic, Inc. to schedule a content consultation today. You can reach us at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Brand Management, Business Writing, Content Marketing, Content Writing, Email Writing, Social Media, Web Content

4 Ways the Right Content Can Fuel Business Growth

To achieve consistent growth at your company, everything needs to be firing on all cylinders—your sales team, your marketing department, your business development crew, you name it. Everyone needs to be doing their part, leveraging resources and expertise to move the ball forward.

Content marketing is very much a part of that equation. When wielded strategically, content can actually be fuel for your business growth—helping turn leads into conversions and one-time customers into repeat clients.

A few types of content can be especially helpful in this regard. Here are our recommendations.

4 Types of Content That Can Help Your Business Grow

  1. Product and service descriptions.

Whether you have an e-commerce clothing boutique or an all-purpose plumbing company, it’s important to devote some website real estate to describing what it is you do—and how your customers stand to benefit. Remember, online shoppers can’t pick up, examine, or try on your products and services, so you need Web copy that makes them feel like they have. Be descriptive enough to help customers feel confident that they know what they’re getting into, and focus on the benefit to the end user—what’s in it for them when they buy.

  1. Landing pages.

Imagine this scenario. A potential customer sees a PPC ad for your law firm’s estate planning services. They click it, and it takes them to your firm’s home page—where there’s no explicit mention of estate planning. That may be frustrating, and your lead may decide it’s not worth their trouble to poke around your site to find what they’re looking for. The long and short of it is, it’s valuable to have dedicated landing pages for each service/product you have, ensuring that you can always send leads to somewhere that specifically addresses what they’re looking for.

  1. Emails.

Don’t ignore the power of email marketingstill the most effective way to directly connect with your customers past and present. Whether you put together a monthly newsletter or a weekly e-blast, take the time to think through your content (including subject lines) to make sure you’re offering value. When leveraged correctly, email marketing can build brand awareness and loyalty, and turn some of those one-time customers into follow-up buyers.

  1. Google My Business listing.

Has your company signed up for a free Google My Business listing? It’s worth doing, as it can help you achieve greater visibility among local search engine users. And that positive SEO impact is compounded when you take the time to write compelling, keyword-optimized descriptions of your business. All of this is just to say that GMB is an invaluable but oft-overlooked content deployment opportunity, and it can play a big role in helping you connect with local customers.

Do You Have the Content You Need?

Chances abound for you to use content in a way that leads to business growth—and the Grammar Chic, Inc. team is standing ready to help you make the most of them. Reach out today and let’s talk together about a sound content strategy for your company! Connect with us at www.grammarchic.net or 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Email Writing, Social Media, Web Content

How to Connect with Baby Boomers through Content Marketing

It seems like every day there’s a new think piece about millennials. (We recently contributed to this phenomenon ourselves.) It’s worth taking a step back, however, to remember that there are other people in the world buying products and consuming content. The success of your company may largely depend on how well you can connect with these demographics.

Take the Baby Boomers, for instance—still very much a commercial force to be reckoned with. But unlike millennials, Boomers came to content marketing and social media later in life, which means their responses can be a little different. Today, we’re going to offer just a few practical considerations for connecting with Boomers through digital content.

Using Content Marketing to Reach Baby Boomers

  1. Use the right formatting.

It’s always important to format content in a way that’s easy to read, from any browser or device type. That’s doubly important when you’re marketing to Boomers. We don’t mean to be insensitive in the least, but candidly, Boomers may not quite have the same ocular health as you younger readers, so short paragraphs, large fonts, and plenty of white space can all help with clarity.

  1. Don’t go hog wild with abbreviations.

The tl;dr version: Your Boomer customers know an awful lot, but they may not know all the latest Internet short-hands. Use full words.

  1. Develop catchy headlines.

By catchy, we don’t mean clickbait. What we mean is headlines that convey an immediate value: 7 tips for better estate planning, or 5 foods to increase digestive health, or 4 home renovations that enhance your home’s worth. Make it clear to the reader how your content will benefit them; show them that it’s worth their time to consume it.

  1. Don’t make Boomers feel old.

By all means, talk about the issues that are close to Boomer hearts, but do so in a way that makes it clear they are still spry and they still have plenty left to give. Avoid the one-foot-in-the-grave attitude that mars so much Boomer-centric content.

  1. Choose the right platforms.

Studies show that some Boomers are active on Twitter and Instagram, but these are relatively small populations. Facebook remains the platform of choice among Boomers.

  1. Focus on blogs and video content.

Finally, make sure you’re focused on the kinds of content that Boomers tend to like—and, according to most studies, that means concise, to-the-point blog posts and brief, informative videos.

Right Content, Right Audience

It takes a thoughtful approach to deploy content that will ultimately connect with your Boomer customers—and Grammar Chic’s team can help you develop it. Contact us today to discuss any of your content strategy needs, either at www.grammarchic.net or 803-831-7444.

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5 Ways to Earn Links in 2018

When other websites or blogs link to your content, it feels really good; it’s flattering to think that one of your readers enjoyed the content enough to share it with others.

But earning links is about more than just good feelings. It’s actually an important part of effective content marketing. Consider:

  • Backlinks lend prestige and respectability to your content; they make it more likely for other readers to find and to trust
  • Backlinks also enhance your online brand. They cast you as a thought leader and an industry expert.
  • Finally, backlinks are critical SEO ranking factors. As you accrue links from authoritative websites, it helps your standings in Google.

Building backlinks should be a priority in every content marketing strategy—but it’s important to note that there are right ways and wrong ways to do it.

Black Hat and White Hat Approaches

In fact, all link building efforts can be boiled down to two basic categories—black hat and white hat.

  • Black hat tactics ignore Google’s stated guidelines; the most common black hat tactic is buying links outright. This is dishonest and can actually lead to SEO penalties.
  • White hat tactics consist of actually earning your backlinks through valuable content and real relationships. These tactics comply with Google’s stated guidelines.

As you consider link building strategies, remember that there are no short cuts—not really. Buying backlinks will cause your SEO rankings to take a dive. The best way to pursue backlinks is by earning them, fair and square. The question is how.

5 Tips for Earning Backlinks

We recommend a few simple tactics:

  1. Write content that’s worth linking to. Make sure you’re producing high-quality content that offers helpful, practical information to your audience. If the content is flimsy, irrelevant to the target reader, or overly promotional, nobody’s going to want to link to it—plain and simple.
  2. Don’t stop at written content. Written content, like blogs, is incredibly important—foundational, even. But as you create this content, spin it into infographics and video content, as well. A broader, richer content profile can help you attract more backlinks.
  3. Ensure that some of your content is evergreen. It’s fine to write about industry trends or headlines, but also make sure you’re producing some content that won’t age or become obsolete—such as glossaries, guides, and compendiums. This is the kind of content that tends to win links most readily.
  4. Engage in influencer marketing. Using social media, form relationships with some of the key influencers in your industry, including prominent bloggers or social media personalities. If you can get their attention, and in turn they share some of your content, that could be huge for your link-building efforts.
  5. Don’t forget about press releases. Sending out regular press releases helps keep your content in front of local or industry-specific publications, which can often win you the links you’re seeking.

These simple tips provide the basis of a sound link building campaign—but of course, they are easier said than done. Building the right kind of content takes time and skill, but Grammar Chic, Inc. can help. Our writers have ample expertise writing across myriad industries, and we know how to create content that’s link-worthy.

Schedule a consultation with our writing team today. Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Press Release Writing, Social Media, Web Content, Writing