Tag Archives: Blogging Mistakes

Blogging Blunders: Don’t Regress in 2016!

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We’re now more than a month into a new calendar year—and a new chance for your company to excel in its blogging endeavors.

Don’t blow it.

Business blogging can be an invaluable way to build credibility and trust; to cultivate authority and thought leadership; to engage readers and to drive traffic to your website. But that’s all assuming you’re blogging well. That’s all assuming you aren’t falling prey to classic blogging blunders, or regressing in your business blogging practices.

We’ll show you what we mean: A few blogging faux pas that are easy enough to make, but potentially lethal to your overall marketing goals.

Writing Posts, but Not Augmenting Them

A good blog post isn’t just about the words on the page—though obviously, those are important! It’s really about the overall presentation. And if you don’t have compelling images, infographics, embedded videos, and/or social sharing buttons, your presentation leaves something to be desired.

Writing to Nobody in Particular

Quick: Who’s your audience? What are the demographics? What are the values and pain points? It’s critical to keep these things in mind as you blog. You can write the best blog post in the world, but if you’re writing to the wrong crowd, it won’t make any impact on your readers.

Writing, but Not Sharing

A great blog post means absolutely nothing if it never gets seen—if it never gets read. That’s where social media comes into play. The minute you publish a new post, your next step should be spreading the post on Facebook, Twitter, LinkedIn, Pinterest—you name it. Don’t let your content just sit there. Pass it around.

Writing About Stale Topics

Don’t beat a dead horse. If you’ve written about a topic in the past and it hasn’t gotten you any results, there’s no point in resurrecting it. Move on to something your readers actually care about.

Writing Without Linking

A good blog post is like an information hub: Not only does it provide insight of its own, but it points readers toward some related resources and avenues for further learning. Internal and external links can really add depth and context to a solid blog post.

One way to take your blogging to the next level this year: Hire a ghostblogger. Contact Grammar Chic to start the conversation: 803-831-744, or www.grammarchic.net.

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Filed under Blog Writing, Social Media, Writing

What to Do When Your Blog Bombs

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Writing a post for your company blog is something that requires a certain investment of time; whether it takes you 20 minutes or two hours, it’s time that you might otherwise have spent doing something else, and as such you want to be sure that the time is well-utilized. If your blog post garners you some social media attention or some website traffic—if even one person picks up the phone and calls you because of something you wrote in the post—then it’s all well worth it. But what happens when you post a new company blog and it just kind of…. sits there?

What happens when your blog post bombs?

Not All Blogs are Created Equal

To begin with, understand that this is going to happen from time to time—and in fact, the more often you blog, the more likely it is that you’re going to have some duds and some misfires. It’s just part of the process. There will be blogs that simply land at the wrong time or don’t get seen by the right, interested readers—perhaps through no fault of your own.

Before you write off the blog completely, though, take a day or two to let it sit, then read back through it with fresh eyes. Maybe a bit of distance and perspective will help you identify some ways you could make it better.

  • What’s the value proposition? Reading through it again, can you clearly identify the value your readers are supposed to glean?
  • Is the blog practical? Actionable? Interesting?
  • Does it line up with your buyer personas?
  • Does the headline grab attention?
  • Is it well-formatted with appropriate paragraph and section breaks, bullet points, and images?
  • Is it too long? Is it not long or substantive enough?

Retooling, Redeploying

If you identify some areas in which your blog could be revised and improved, then by all means make those changes. Don’t just leave it there, though. Take to social media to try to drum up some interest in the blog. Post it on LinkedIn, tweet it, pin it—distribute the blog however you deem appropriate.

It is entirely possible that the blog initially bombed because you just posted it at a bad time, or with the wrong hashtags, and it didn’t really penetrate anyone’s newsfeed. Waiting five to seven days, then pushing it out again, can give the blog a new lease on life.

Scrapping and Salvaging

If there doesn’t seem to be anything you can do to make the blog a big hit, don’t worry: Your time hasn’t been wasted. You’ve got a piece of content that you can pick apart for scrap pieces, recycling the content into a new blog post, a press release, a piece of evergreen website content, or simply a few quick tweets. That’s valuable content fodder, so don’t be afraid to hack away at the post and use its pieces wherever and whenever you can.

Of course, if your blogs are consistently underperforming, there may be a systemic issue to address. That’s where we come in. Grammar Chic’s team is ready to help you kick your business blogging to the next level. Inquire about our services today: Call 803-831-7444, or visit http://www.grammarchic.net.

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