Tag Archives: Brand Ambassadors

5 Ways to Bring Humanity to Your Brand

Brand rubber stamp. Part of a series of business concepts.

People like doing business with other people—not with faceless, personality-deficient corporate brands.

So if you’re looking to build real connections, and to convince your customers to trust you, it’s important that you present your brand with some humanity—a hard thing to quantify or to achieve, but essential nonetheless.

But how can you make your company come across as more approachable, more humane—without compromising your polish or your professionalism?

Consider these strategies:

  1. Use your actual team members in your marketing. If you want to put a human face on your business—well, why not actually use human faces? Involve the different people and personalities who work for your company. Put employee bios and photos on your website. Share behind-the-scenes employee photos on social media. And don’t resort to the use of stock photos; there’s no need, when you’ve got plenty of talented humans right under your roof!
  2. Encourage your employees to be brand ambassadors. You probably don’t want to force anyone to share branded content on their personal social media channels, but you can at the very least encourage them to post or tweet company blogs and status updates. Create a culture in which employees are eager to showcase the brand on social media; ensure that there is plenty of positive and entertaining content for them to share.
  3. Get your users involved. Encourage your social media followers to post pictures of your products being used, or to send in their stories and experiences related to your brand. Create a hashtag for them to use, and share some of the best submissions you get.
  4. Personalize your automated messages. Do you have automated e-mails that go out when people buy your products or sign up for your newsletter? Write a brief but creative message to use in these e-mails—something to lend your brand a little extra pizzazz.
  5. Write like a human. This one is the toughest, but perhaps also the most essential. In writing company content, avoid using jargon or needless technical terms. Instead, write naturally, conversationally, perhaps even humorously. Don’t write as The Company; write as a person. That’s what readers will connect to.

And that’s what this is all about: Creating marketing materials that will facilitate real relationships. That’s something you can only accomplish when you show some humanity.

Get help with your content marketing today: Contact Grammar Chic at 803-831-7444, or www.grammarchic.net.

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Who Are Your Brand Ambassadors?

Who’s on your company’s social media team? Hopefully you’ve got some good content writers and strategists there in the office with you—or else, you’ve found a good content marketing team to contract. Remember, though, that your team doesn’t merely consist of paid employees. Even your social media followers are, in a significant way, part of the team.

Not All Followers Are Created Equally

Some of your social media followers are probably just along for the ride—happy to “like” your company profiles but not necessarily willing to help you spread the word about your brand.

Others, though, are real brand ambassadors—followers who don’t need much prompting to engage your content and share it with their friends.

What we recommend is that you be fully aware of the folks in this latter category, and that you make a concentrated effort to cultivate their enthusiasm and support. Reach out to them directly and thank them for their help. Maybe even offer them special promotions. Certainly look at the kinds of content they seem to like, and adjust your editorial calendars in kind.

Friends and Family

Who, though, are these mysterious followers? Some aren’t so mysterious at all: They’re your friends and family—people who support you no matter what you do, and engage with your company page out of love for you, if not actual interest in what you’re doing!

Regardless, friends and family members can be an important foundation for a fledgling social media campaign. Go out of your way to recruit them and engage them in the earliest stages of your social media campaigns, when momentum is everything and having a few reliable likers and sharers can go a long way toward bolstering your own confidence.

Brand Ambassadors

The next category consists of the folks who we consider to be the true brand ambassadors—folks who don’t necessarily know you or care about you personally but are sincerely enthusiastic about your business. They may be actual customers who care about your projects, or they may just really like your content—but either way, their engagement is priceless.

And as you start to notice these folks, it’s important to empower them. Provide reminders to share your content. Make sure the content itself is well done and attractive. Perhaps even provide some incentives for sharing—such as contests or drawings.

The Peanut Gallery

To close, let us note that you’ll have some ambassadors but likely also some naysayers—some folks who seem frequently to comment on posts just for the sake of being contrarian. This can be frustrating—but then again, contrariness is better than indifference, and their activity may well provide a boost to some of your social media posts. These folks obviously care enough about your brand to engage with it, however destructively, so it’s worth it to be aware of them and perhaps even to try and win them over.

The bottom line: Your social media followers come in all shapes and sizes—and it’s worth it to you to court the true brand ambassadors.

Learn more by contacting Grammar Chic today: 803-831-7444, or www.grammarchic.net.

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Content Marketing for Growing Businesses

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Content marketing doesn’t come in a neat and tidy package; it’s not a one-size-fits-all kind of deal, but rather it varies depending on the industry, the target audience, and the nature of the company itself. The marketing endeavors of a startup company, for example, are going to focus on establishing what the brand is, and what it stands for. The marketing for a Fortune 500 company will look very different, and may have more to do with cultivating trust, facilitating brand associations, and pushing back against any public misperceptions.

What about the company that falls somewhere between those two extremes, however? What kind of content marketing do you need for a company that’s well past the startup stage, but isn’t quite a big or even necessarily a medium-sized business yet? In other words, what kinds of content marketing do you need when it comes time to grow your small business?

Thinking Twice About LinkedIn

Again, there is no across-the-board right answer here, but we can tell you this much: If you came to Grammar Chic and told us that you’d long invested in content marketing for your small business, and now were looking to really take things to the next level, the first thing we’d ask about would be LinkedIn. LinkedIn is often ignored by small companies that want to invest their full time and resources into Facebook and Twitter, and that’s understandable—but if you want to build a bigger audience and move your company into the next stage of growth, LinkedIn is invaluable.

Simply put, LinkedIn is the best tool for enhancing your visibility and clout among other businesses in your industry. Post status updates every day. Join some groups, and contribute to industry-specific discussions. Connect with big players in your industry. Make it clear that your company is a vital part of the industry in question—that you really deserve a place at the table. That’s what LinkedIn is good for!

Starting a Newsletter

Something else we’d recommend: Start turning past customers into repeat ones. A great way to generate customer loyalty is to start up a monthly email newsletter. Use MailChimp or Constant Contact to create a mailing list of your past customers, and include a link on your website and on invoices/receipts where people can sign up. Send out a monthly update, just to keep in touch with customers and let them know about new products or promotions; a second, shorter, follow-up email should be sent to those who open the first message.

Convert Ambassadors

A final thing we’d recommend: Start turning some of your fans and followers into true brand ambassadors. Enlist your best customers in spreading the word about your business. Engage them personally on Facebook and Twitter, thanking them for their support. Hold a contest or even give away a friends-and-family discount to those who help you share content and spread the word about your company.

These strategies won’t grow your business overnight—but grow it they will if you’re patient and strategic. To learn more, or to get a free consultation, contact us today: Visit www.grammarchic.net, or call 804-831-7444.

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