Tag Archives: Brand Management Marketing

7 Content Marketing Mistakes You Can’t Afford to Make in 2017

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Many of us are still in the leaf-turning phase of the new year, eager to identify and implement key areas for personal and professional change. Perhaps some of your own resolutions include improvements to your company’s content marketing endeavors. And if not—well, maybe they should.

There is never a bad time to revise your content marketing mechanisms—to be more strategic about consumer outreach, relationship-building, and thought leadership. Getting more serious about content marketing can yield many benefits, and the good news is, making constructive content marketing resolutions doesn’t have to be anything too nebulous or complex: It can be as simple as learning from yesterday’s mistakes.

With that in mind, we’ve got some suggestions for you: Some content marketing mistakes we’ve seen before, and ones we encourage you to learn from as you move forward toward bigger and better content endeavors.

Mistake #1: Blogging Inconsistently

Anyone can resolve to start a blog. Even writing that first post can seem pretty easy. Maintaining robust and regular blog content, though, is another matter altogether—yet it requires consistency for you to keep your audience engaged, increase our search engine exposure, and develop your brand’s authority.

Mistake #2: Making Grade-School Grammar Mistakes

Be honest: Have you ever posted a company blog that interchanges your with you’re, or that mixes up their and there? These aren’t just little errors. They make your business look shoddy and unprofessional. Make sure you have a skilled editor proof your content before it’s posted.

Mistake #3: Overlooking SEO Opportunities

You don’t have to be a technical whiz to fill in the meta description for your company blog post (WordPress and other content management systems will offer you a place to do this), or to include a few judicious keywords in your posts and your titles. Don’t forfeit these opportunities to tell the search engine what your content is all about.

Mistake #4: Missing Email Marketing Opportunities

Remember that when you post a really good entry to your blog, it’s something you ought to be promoting everywhere—and that includes in emails. Your email marketing list is a great place to turn when you want to get attention for a new piece of content. Spread the word, and make sure you’re conveying real value to your readers.

Mistake #5: Misusing Social Media

Your Facebook and Twitter accounts aren’t just for promoting your latest products or sales, though that’s certainly a good use for them. You should also be using them to spread meaningful, value-adding content, though—not just your company blog posts, but curated content from other industry resources, too.

Mistake #6: Poorly Formatting Your Content

Are your company blog posts difficult to read—or difficult to skim? Sub-headings, lists, and bullet points can really make life easier for your readers. If nothing else, shorter paragraphs are generally recommended.

Mistake #7: Not Offering Value Through Your Content

It ultimately comes down to what you’re writing about: You should be developing content that truly makes life better for your readers, answering their questions and posing actionable solutions to their problems. Otherwise, why would they bother?

Content development happens to be our strong suit—so if you’re looking for a hand in making big content improvements in 2017, give Grammar Chic a call at 803-831-7444, or visit us at www.grammarchic.net.

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Filed under Brand Management, Content Marketing, Content Writing, Email Writing, Social Media

Does Your Visual Marketing Reflect Your Brand?

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If you spend much time at all reading articles about content marketing, then you probably know how important visual marketing is. In an increasingly photo-dominated digital landscape, one in which Instagram and Pinterest gain in prestige every day and Facebook and Twitter keep pushing pics to the fore, it’s important that your brand engages users not just with meaningful text, but also with well-chosen imagery.

But what exactly does that mean for your marketing efforts? If you think it means you can just slap together some funny memes or vaguely on-topic infographics—a few cat pictures and movie tie-ins, maybe—think again. It’s not enough to have funny or interesting pictures; the images you use in your content marketing—whether you curate them or create them from scratch—ultimately need to underscore your brand’s identity, its values, its message.

So how can you ensure that your visual marketing remains not just compelling, but on-brand? A few tips from the Grammar Chic team:

  1. Work with a set, limited color palette. Some of our Grammar Chic clients prefer to use only black and white photos. Others work only with a set of two to four colors that tie in with their logo and website colors. You can set the limitations however you want, but do work with a specific visual vocabulary—some basic colors that will be immediately associated with your brand.
  2. Speak to problems and solutions. Your branding should always focus on delivering the solution to your customers’ problems, as determined by your buyer personas. Visual branding is no different. Even when you’re being a little cheeky, humorous, or coy, focus on a value proposition. Our Chic Resumes brand uses a lot of funny graphics, but all of them come back around to this basic point: You need a job, and we can provide you with a resume that boosts your chances of getting it!
  3. Don’t forget hashtags and calls to action. You have to be careful here—Facebook won’t let you use much text on your cover photo, for instance—but when possible, tie the images you use back to your main branding simply by including a website address or a relevant hashtag.

Pictures speak volumes, and as such, you want to make sure they’re saying the right thing—and that what they’re saying is consistent with your overall brand messaging. To learn more, contact the Grammar Chic team today at www.grammarchic.net, or 803-831-7444.

 

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Filed under Brand Management, Content Marketing