Tag Archives: Brand Management Tips

5 Easy Steps to Improve Your Online Reputation

Brand rubber stamp. Part of a series of business concepts.

A reputation takes years to build, but only seconds to tear down—or at least, that’s the conventional wisdom.

And it’s true enough. At the same time, though, there are some simple online reputation tweaks you can make to give your brand an enhanced level of prestige among potential clients and search engine users.

These aren’t necessarily quick or instantaneous fixes, but they are fairly straightforward steps you can take today, putting in a preliminary effort as you seek to undo any damage that’s been done to your online reputation.

A Quick Reputation Management Action Plan

Some basic steps that we recommend:

Start by doing a Google search for your company name. There are actually two components to this. First, just type your company name into the search bar and see what the “suggested search terms” are, specifically noting your company’s name used in connection with complaint, fraud, or other negative terms. Then, actually complete a search and see what you can see on the first page of search results. (Anything past page one doesn’t really matter, quite honestly.)

Make a note of any negative terms you see. If you do see your company name mentioned in the same sentence as fraud or hoax or scam, or whatever else, write down what the term is, and start using that term as a keyword in some of your content marketing. This will take a bit of time and it will also take some creativity—you may have to write some articles that “debunk” the “scam” allegations, for instance—but in the long run it can be an effective way to suppress some of those negative search listings.

Read your reviews on Yelp, Google, and other online review services. Take a few minutes to do this each week. Say thanks for the good ones, offer customer service to customers who have issues, and don’t get involved with trolls or flamers. It is important to check your reviews regularly, lest negative reviews start to spiral out of control.

Scan social media—especially Facebook. Spend some time searching for mentions of your company, thanking people who say nice things, and, again, offering customer service to those who have complaints. You might consider deleting comments and blocking users if you have repeat offenders or obvious trolls—i.e., people who don’t have real problems.

Brainstorm some fresh content ideas. In the end, the best way to ensure a positive online reputation is to take the time to create new, value-adding content—not necessarily self-promotion, but useful stuff, stuff that connects your company to real-world benefits and industry expertise.

Start the brainstorming process today—with our help. Contact Grammar Chic at 803-831-7444, or www.grammarchic.net.

Advertisements

Leave a comment

Filed under Brand Management, Social Media

Does Your Visual Marketing Reflect Your Brand?

iStock_000019825913XSmall

If you spend much time at all reading articles about content marketing, then you probably know how important visual marketing is. In an increasingly photo-dominated digital landscape, one in which Instagram and Pinterest gain in prestige every day and Facebook and Twitter keep pushing pics to the fore, it’s important that your brand engages users not just with meaningful text, but also with well-chosen imagery.

But what exactly does that mean for your marketing efforts? If you think it means you can just slap together some funny memes or vaguely on-topic infographics—a few cat pictures and movie tie-ins, maybe—think again. It’s not enough to have funny or interesting pictures; the images you use in your content marketing—whether you curate them or create them from scratch—ultimately need to underscore your brand’s identity, its values, its message.

So how can you ensure that your visual marketing remains not just compelling, but on-brand? A few tips from the Grammar Chic team:

  1. Work with a set, limited color palette. Some of our Grammar Chic clients prefer to use only black and white photos. Others work only with a set of two to four colors that tie in with their logo and website colors. You can set the limitations however you want, but do work with a specific visual vocabulary—some basic colors that will be immediately associated with your brand.
  2. Speak to problems and solutions. Your branding should always focus on delivering the solution to your customers’ problems, as determined by your buyer personas. Visual branding is no different. Even when you’re being a little cheeky, humorous, or coy, focus on a value proposition. Our Chic Resumes brand uses a lot of funny graphics, but all of them come back around to this basic point: You need a job, and we can provide you with a resume that boosts your chances of getting it!
  3. Don’t forget hashtags and calls to action. You have to be careful here—Facebook won’t let you use much text on your cover photo, for instance—but when possible, tie the images you use back to your main branding simply by including a website address or a relevant hashtag.

Pictures speak volumes, and as such, you want to make sure they’re saying the right thing—and that what they’re saying is consistent with your overall brand messaging. To learn more, contact the Grammar Chic team today at www.grammarchic.net, or 803-831-7444.

 

1 Comment

Filed under Brand Management, Content Marketing