Tag Archives: Business Blog

5 Reasons Your Business Needs a Blog

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As a small business owner, you’ve undoubtedly got a lot on your plate. What’s more, you understand the importance of protecting your time: Everything you do during the course of your day needs to add value to your company, and anything that doesn’t fit that criteria is ultimately wasted effort. It’s for this reason that some business owners excuse themselves from blogging, assuming it to be something that’s ornamental at best, pointless at worst.

Actually, though, you might be surprised by how much utility can be gained from a well-maintained business blog. Plus, you don’t even have to handle the blogging yourself: There’s always the option of outsourcing it to ghostbloggers, like the pros at Grammar Chic.

But we’re getting ahead of ourselves. Let’s consider just some of the ways in which a blog can benefit your business—some of the ways in which it is most definitely not a waste of your time. Here are five of them.

Blogging Turns Your Website into an Invaluable Resource

Ultimately, you want your website to be a hub of information—a place where customers can have their questions answered, their pain points addressed, and their problems solved. You want to position yourself as an authority, and your products and services as remedies for what’s ailing them. A blog can help with this. Your company blog posts can authoritatively address common questions, provide product how-tos, list the benefits of your services, or explain how your industry works in a way that will resonate with consumers. The upshot? Consumers who are better informed, more trusting, and more likely to feel confident moving forward with a purchase.

Blogging Helps You Improve Your Website’s Google Ranking

We like to tell our clients that Google is a monster that constantly needs to be fed. That is to say, Google’s search engine algorithms are always prowling for fresh content, and the websites that rank the best are the ones that are updated regularly with fresh, value-adding content. A business blog is the single best way to regularly add content to your site, and thus can help you rank better and improve your visibility among search engine users.

Your Blog Can Be Repurposed for LinkedIn Pulse, Too

LinkedIn’s publishing platform, called Pulse, has quickly become one of the truly invaluable tools for establishing thought leadership. We use Pulse on behalf of our own company as well as many of our clients, and we’ve found it to be a significant source of website traffic, online shares, and more. What’s more, it can help you build credibility among your peers and name recognition within your industry. Best of all, you can use your regular company blog posts as LinkedIn Pulse fodder—another reason why blogging can be beneficial.

Blog Posts Make Great Email Marketing Content

Email marketing is still one of the most powerful and direct ways of reaching out to clients, but the challenge many business owners face is knowing what to say in their emails. Effective email marketing provides the reader with something of real value, and sending a link to a particularly substantive blog post is a great way to provide your email subscribers with something that’s free as well as useful—which is in turn great for improving your customer loyalty and engagement.

You Can Share Blogs on Social Media, Too

Finally, note that a good social media account includes both curated and original content; finding content from other sources is easy enough, but what will you do for original social media posts? The obvious answer is to share your blog posts, a smart way to keep your Facebook and Twitter followers in the loop.

A blog really can add value to your company—and if you want that value without having it eat into your daily schedule too much, contact Grammar Chic. Our ghostbloggers can help! Reach us at www.grammarchic.net or 803-831-7444.

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How to Blog Consistently—Even While Running a Business

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The biggest impediment to regular content creation isn’t a lack of ideas or even a dearth of writing talent. It’s not a lack of understanding about how content marketing works or why it is beneficial. For many small business owners, it boils down to one simple thing: A lack of time.

You may not have a single spare moment in your day that you could devote to writing. What’s maddening about it is that you know there are people who do it. You know business owners who not only run successful companies, but also have robust writing habits. They pen their own company blogs with great regularity, and you just can’t understand how.

We don’t claim to have a magic bullet or a slam dunk strategy, but we do have a few tweaks you can make to your day to generate a bit more time for a writing life of your own.

  • Be ruthless with your time. What are the parts of your day that simply do not add value to your business or to your life? Where are the areas where you are least effective? You can probably figure it out by spending a week or so carrying a logbook and tracking how you spend each hour and each minute. You may be surprised by how much time is wasted answering e-mails or attending needless meetings. Cut the filler and use that time to focus on content creation.
  • If you don’t want to outsource your content writing, then outsource something else. All businesses have simple, repeatable tasks that can be done by others—bookkeeping, payroll, what have you. Delegate, automate, and free yourself to write if that’s what you’re most passionate about.
  • Schedule it. This will seem obvious to some and revolutionary to others: If you seriously want to write company blog posts, you need to put it on your schedule, rather than just hope for a few free minutes to open themselves up to you.
  • Block out some time. Rather than scheduling 15 minutes of blogging time on Monday morning and then another half hour on Wednesday afternoon, schedule all your blogging time in one big chunk—say, two or three hours on Friday afternoon. See how much work you can get done in a big stretch of dedicated writing time.
  • Seek inspiration. Your writing life may not get far if you sit down during your scheduled blogging time just to stare at a blank page. Try to keep track of inspiration throughout your week—simply jotting down ideas, bookmarking compelling articles you read, and keeping track of customer questions. This may take an extra minute or two out of your week, but it can make your blogging time much more productive!

For more blogging strategies and insights, don’t hesitate to contact the Grammar Chic team: You can reach us at 803-831-7444 or www.grammarchic.net.

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A 7-Point Checklist for Your New Business Blog

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Another holiday season brings with it the promise of a new year; new opportunities; new marketing endeavors; and, for many small business owners, a new blog.

We all know by now that companies need blogs to thrive in today’s marketing environment; that the production of original content is crucial for obtaining online visibility, and that a blog is really the best avenue for doing so.

Still, not all companies have gotten on the blogging bandwagon; some are looking to finally start blogging in earnest, while others may need a fresh start after previous, failed attempts at effective blogging.

For any small business looking to launch a new blog in the near future, it’s obviously important to be strategic, disciplined, and thorough in your approach. What exactly do you need to ensure that your new business blog is a success? If you’ve got all seven items on our new blog checklist, then you’ve got a good foundation and every chance in the world of making your blog a winner.

Our new blog checklist includes:

  1. A clearly-defined set of goals. As we’ve discussed before, there are many potential goals for you to set with your content marketing, all of them legitimate. What matters is that you think them through and decide on clear, measurable objectives—whether it’s increased website traffic, brand visibility, conversions, or simply consumer trust.
  2. The definition of roles. Who’s going to be updating your blog? Who’s writing, who’s posting, and who’s responding to comments? Maybe it’s the business owner, maybe it’s an intern, maybe it’s someone else—but having a defined chain of command is important.
  3. A blog host and domain. There are pros and cons associated with having your blog hosted on your website versus having it as its own separate site; the former will offer some SEO clout for your website, and generally make navigation easier, while the latter provides you with an entirely separate online asset that can be useful for online reputation management and general visibility.
  4. In keeping with the previous point, though, your blog must be accessible. People should know how to get to it without any trouble; make a link to your blog clearly visible from your company website—preferably above the fold—and, if possible, from every other page of your site, as well.
  5. An attractive layout. Your blog also needs a good, clean, uncluttered look—consistent with the look and feel of your website, and easy to navigate and to search.
  6. Before you launch or publicize your blog, make sure to have at least three or four posts written and posted, so you’ve got a good foundation for the start of the blog.
  7. An editorial calendar. Finally, make sure you’ve planned when and how often your blog will be updated, and that you’ve got an editorial calendar set up, denoting your next couple week’s worth of posts (if not more).

For assistance checking off any of these boxes, of course, the Grammar Chic team is available. Contact us today at www.grammarchic.net, or at 803-831-7444.

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