Tag Archives: business blogging

7 Ways to Get Maximum Value from Your Company Blog Posts

social-1958774_1280

Just because you hit publish on a new company blog post, share it on social media, and email it to the folks on your subscription list, doesn’t mean the blog post is through. On the contrary, there are plenty of ways to repurpose older content and wring more value from it.

There are many benefits to repurposing old content, regardless of whether that content performed well or it didn’t. If you’ve got a blog post that failed you, repurposing it might allow you to give it a new lease on life—to salvage it and derive some value from all your hard work. Conversely, if you have a really popular and high-performing post, repurposing it can allow you to harness that momentum and reach even more people with your message.

And there are a number of effective ways to breathe new life into an older blog post, too. Here are seven that the Grammar Chic team recommends.

Update Older Posts

In most industries, trends shift and best practices change over time. As such, it may be worthwhile to revisit your most popular posts every year or so and see if a new iteration is needed. You can revise an older post with new statistics or trends, then share it all over again.

Optimize Older Posts

It can also be worth revisiting older posts to tweak their SEO features—inserting new title tags, meta descriptions, and keywords for some of your most effective posts, drawing on new analytics and more recent data.

Turn a Blog Post into an Infographic

Pull out the main talking points and put them into image form. Then share that image widely on your social media platforms!

Break Down Larger Posts

Often, a comprehensive, big-picture post can be whittled down into three or four smaller posts, which delve into specific topics a little more deeply. Provide readers with one overview post, and then some smaller supporting posts that get down into the nitty gritty.

Turn Long Posts into Downloadable Offers

You can also expand your more in-depth posts and format them into e-books or white papers, making them available as downloads on your company website.

Use Your Blog as Fodder for a Webinar

We’re big believers in webinars, and we know that sometimes a popular blog post can provide the blueprint you need for a really compelling online presentation.

Split a Post into an Email Series

A final thought: You can dissect a blog post and draw a few 50-to-100-word blurbs from it, then use those in an email series—a great way of providing added value to your subscribers!

Of course, all of this starts with creating compelling blog posts—and for that, we’re here to help. Contact the ghostwriting team at Grammar Chic today at www.grammarchic.net, or 803-831-7444.

Leave a comment

Filed under Blog Writing, Business Writing, Content Marketing, Social Media

Help Your Employees Fall in Love with Content Marketing

heart-762564_1280

Here’s a little Valentine’s Day challenge for you: do something that makes your team members fall in love with content marketing. Instead of keeping your blog writing and social media posting in a silo, open it up for the entire company to own a stake in. Get the buy-in of key players in your organization, and start benefitting from their ideas, their inspiration, and their encouragement.

An impossible task, you say? Not at all. There are things you can start doing right now to make your content marketing more inclusive, and to bring non-marketing team members into the process.

It All Starts with Education

The first step is ensuring your colleagues and employees all know what content marketing actually is, and why it’s valuable. Have you ever hosted an employee in-service where you go over the content marketing basics? You can do it in a half an hour, probably, perhaps during a lunch meeting some day. Think of a way and a time when you can make the case for content marketing, and ensure everyone at your company has at least a basic idea of why it’s worth their support. Connect it to other departments, too; for example, make sure you explain how content marketing makes life easier for customer service reps, and how it brings in leads for the sales department.

Have a Vision

It’s important for people to know what content marketing is, but also how you want to portray the brand through content marketing. What are your values? What are the aspects of the company you want to emphasize? What are some of the buzzwords you use, the pieces of verbiage you employ when talking about your brand? Share all these things with the team. Provide them with a written reference/guide they can call upon, too.

Ask Team Members to Share Content

Most of the team members in your workplace will have personal Facebook and Twitter accounts—invaluable platforms for sharing the company’s blog posts and status updates. You can’t force them to do this, of course, and shouldn’t try—but it never hurts to ask. Express how meaningful it would be, and you may by surprised by how many employees rise to the challenge.

Seek Input

Once you’ve schooled your co-workers on what content marketing is and why it matters, you’re in a place where you can ask them for their feedback on current content endeavors. What’s working? What changes would they recommend? Take their feedback seriously. Also note that customer service and sales reps, who deal with customers directly, may have some great avenues for new topics—frequently asked questions from customers and leads.

Provide Tools for Collaboration

Finally, make it easy for team members to share images, memes, questions, articles, or anything else they think will be useful for the company’s content marketing endeavors. Something like a Dropbox or Google Drive folder can be just perfect. Simply offering a convenient, hassle-free way to submit content and ideas is a great way of involving others in the process.

The important thing is to open the doors of your content marketing mission; allow other team members to come alongside you. It can only make your efforts sharper, stronger, and more effective. Also, don’t hesitate to bring in the pros from Grammar Chic. Reach out to us at 803-831-7444 or www.grammarchic.net for a content marketing consultation.

 

Leave a comment

Filed under Content Marketing, Social Media

5 Reasons Your Business Needs a Blog

blog-684748_1280

As a small business owner, you’ve undoubtedly got a lot on your plate. What’s more, you understand the importance of protecting your time: Everything you do during the course of your day needs to add value to your company, and anything that doesn’t fit that criteria is ultimately wasted effort. It’s for this reason that some business owners excuse themselves from blogging, assuming it to be something that’s ornamental at best, pointless at worst.

Actually, though, you might be surprised by how much utility can be gained from a well-maintained business blog. Plus, you don’t even have to handle the blogging yourself: There’s always the option of outsourcing it to ghostbloggers, like the pros at Grammar Chic.

But we’re getting ahead of ourselves. Let’s consider just some of the ways in which a blog can benefit your business—some of the ways in which it is most definitely not a waste of your time. Here are five of them.

Blogging Turns Your Website into an Invaluable Resource

Ultimately, you want your website to be a hub of information—a place where customers can have their questions answered, their pain points addressed, and their problems solved. You want to position yourself as an authority, and your products and services as remedies for what’s ailing them. A blog can help with this. Your company blog posts can authoritatively address common questions, provide product how-tos, list the benefits of your services, or explain how your industry works in a way that will resonate with consumers. The upshot? Consumers who are better informed, more trusting, and more likely to feel confident moving forward with a purchase.

Blogging Helps You Improve Your Website’s Google Ranking

We like to tell our clients that Google is a monster that constantly needs to be fed. That is to say, Google’s search engine algorithms are always prowling for fresh content, and the websites that rank the best are the ones that are updated regularly with fresh, value-adding content. A business blog is the single best way to regularly add content to your site, and thus can help you rank better and improve your visibility among search engine users.

Your Blog Can Be Repurposed for LinkedIn Pulse, Too

LinkedIn’s publishing platform, called Pulse, has quickly become one of the truly invaluable tools for establishing thought leadership. We use Pulse on behalf of our own company as well as many of our clients, and we’ve found it to be a significant source of website traffic, online shares, and more. What’s more, it can help you build credibility among your peers and name recognition within your industry. Best of all, you can use your regular company blog posts as LinkedIn Pulse fodder—another reason why blogging can be beneficial.

Blog Posts Make Great Email Marketing Content

Email marketing is still one of the most powerful and direct ways of reaching out to clients, but the challenge many business owners face is knowing what to say in their emails. Effective email marketing provides the reader with something of real value, and sending a link to a particularly substantive blog post is a great way to provide your email subscribers with something that’s free as well as useful—which is in turn great for improving your customer loyalty and engagement.

You Can Share Blogs on Social Media, Too

Finally, note that a good social media account includes both curated and original content; finding content from other sources is easy enough, but what will you do for original social media posts? The obvious answer is to share your blog posts, a smart way to keep your Facebook and Twitter followers in the loop.

A blog really can add value to your company—and if you want that value without having it eat into your daily schedule too much, contact Grammar Chic. Our ghostbloggers can help! Reach us at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Blog Writing, Content Marketing, Web Content

6 Factors That Help Your Website Rank Well

seo-1018441_1280

Clients are always asking us: How can we get our website to rank as #1 in the Google search results?

And the answer is… it’s complicated. Google’s search algorithms are notoriously complicated, and they can change at any moment, which is why you won’t find reputable SEO companies that promise you a particular ranking. It’s just too complex an endeavor to make such an iron-clad guarantee.

What we can tell you with certainty is that there are numerous ranking factors that contribute to your site’s Google visibility. The specific recipe is something of a secret, but Google has made public many of the most significant ranking factors. Ensuring that you have each of these ranking factors in place can help you position your site for maximum SEO success.

A quick note: There are both positive ranking factors (which make your site increase in the rankings) and negative ones (which can cause your site to incur search engine penalties). For today, we’re only going to list some of the positive ones.

Remember: These are all elements that are confirmed by Google to be crucial for SEO—so make sure you have them in place!

6 Factors to Improve Your Google Rankings

No. 1. Keywords in your title and heading tags. While we encourage our clients to use keywords naturally, rather than cramming them into their content inorganically, a couple of places you always want to include a keyword or two are in the title tag and the heading tag. The former is the title you see at the top of your search browser while you are on the page; the latter is the H1 tag, the heading you place at the top of your Web page. Both are key areas for SEO enrichment, so make sure you max them out with strong keywords.

No. 2. Content substance. While there is no magic word count for Google, studies confirm that in-depth content, which fully addresses user needs and questions, is going to rank better than content that is short and skimpy. Make sure you take the time to really develop content that offers actionable value! (Of course, this is something the writers at Grammar Chic can help you with.)

No 3. A keyword in your URL. The URL slug you use for each page of content provides another way to enrich your content with keywords. Make sure you are strategic in naming your URLs!

No. 4. Fast loading speed. Nobody wants to sit and wait for your page to load, at least no more than two or three seconds. Having a page that loads quickly—not just on desktops, but on mobile devices, is critical for pleasing users and, therefore, pleasing Google. Experiment with your site on multiple devices, and if you find that it takes more than three seconds to load, you may want to pare it down and make it load faster.

No. 5. Website security. This is especially important for ecommerce sites. Having an https:// site is a trust signal, showing your users that the site has been built to protect their information; according to Google, that’s a potentially meaningful way to improve SEO, as well as user experience.

No. 6. Internal linking. A final way to boost your online authority is to ensure that each page of content has relevant links to other meaningful, related content—resources on other websites, but also resources found elsewhere on your own site.

Clearly, there are many components of strong SEO. To get started writing rankings-friendly content, contact Grammar Chic today. Reach out to us at 803-831-7444, or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Content Marketing, Content Writing, Social Media, Web Content

5 Trust Symbols to Add to Your Website

trust-1287749_1280

Do customers trust your brand?

That’s always been an important question for businesses and sales professionals to address, but it’s taken on a new urgency in the era of digital commerce. After all, if you’re doing business primarily through your website, customers may never have a chance to look you in the eye, shake your hand, or freely question you about the nature of your products or services. This does not in any way mean that your products and services are less trustworthy, but it does mean that some customers will struggle; they will need additional reassurances.

The good news is, there are ways to offer precisely that, simply by adding trust symbols to your website. The concept of a trust symbol is pretty self-explanatory: Anything that signifies your company as reputable and reliable can qualify. The question is, what are some of the main trust symbols that can be added to a small business website?

Trust Symbols to Consider for Your Site

The answer can vary slightly from one company to the next, and your brand may not really qualify for every one of these five symbols—but it will certainly qualify for a couple of them. Adding them to your business website can make a huge difference in fostering trust-based relationships with your treasured clients.

  1. There is no better way to engender faith in your product than to put a seal up showing that you offer a money-back guarantee. Note that there are different types of guarantee you can use. An absolute guarantee promises that your product will never break. A risk-free guarantee, meanwhile, might say that if the product does break down, all your money will be refunded. This second type of guarantee can actually be better for building trust: Promising your product will never break can seem too good to be true, while offering no risk if it does break feels more genuine.
  2. Consumer testimonials. Have other people used your products or services and responded favorably? Ask them to write a quick testimonial on your behalf. Usually, a loyal and happy customer, when asked politely and authentically, will be happy to do this for you. We proudly display client testimonials on the Grammar Chic page, and believe them to be important in showing that we know our stuff.
  3. Similarly, if your business receives five-star reviews on Google or Facebook, consider having those reviews embedded or linked to from your site. Just be sure you monitor the reviews in case you get some bad ones that need addressing!
  4. Helpful content. Does the content on your site support and educate your client? Do you have product guides, FAQs, demos, and tutorial videos? All can be vital for building trust on your brand’s behalf, and allowing the customer to move forward in confidence.
  5. A strong About Us page. Finally, you can build trust on your page by ensuring you lay out the details of what your company stands for and what value it offers. Don’t underestimate how far this can go in assuaging customer fears!

With the right trust symbols added, your website can really instill buyer confidence. To learn more about these strategies, we encourage you to get in touch with Grammar Chic at 803-831-7444, or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Brand Management, Business Writing, Content Marketing, Content Writing, Web Content

6 Lessons for Any First-Time Business Blogger

home-office-336378_1280

Are you just starting out on your journey into business blogging? If so, congratulations! You’re taking your first step into the broader, brighter world of content marketing—and in due time, you’ll start to see some positive effects.

Just consider some of the statistics: Four out of five U.S. online consumers trust the information they see on business blogs; companies that blog have 97 percent more inbound links than those who do not; the overwhelming majority of companies that blog regularly have acquired customers directly because of their blog. And that’s to say nothing of the less quantifiable, but still significant, advantages of brand recognition and thought leadership.

But all of that is based on the premise that you’re not only blogging, but blogging well. The latter is by no means a given! So what do you, as a business blogging novice, need to know in order to get it right?

We’ll list six things we think everyone should know when launching a new company blog.

No. 1. Your blog setup matters.

It’s not enough to write compelling, enriching content. The actual, technical setup of your blog matters. A WordPres.org blog will offer more options than a WordPress.com one; above all, however, you want to make sure your blog is hosted on a reliable server and that it’s easy to find from your company home page.

No. 2. You should schedule some time for blogging.

Blogging only works when it’s consistent—and you’re simply not going to be consistent if you have an “I’ll blog whenever I have a free moment” mentality. You need to actually schedule some blocks of time on your calendar to devote to blog content creation.

No. 3. You never blog in a vacuum.

Hopefully you have e-mail marketing and social media marketing instruments in place—but if not, that needs to be a top priority: You simply won’t get the kind of blog readership you’re hoping for unless you share posts to your social media followers and your e-mail newsletter subscribers. Content distribution is really just as important as content creation.

No. 4. You’ll have a hard time measuring your blog’s success without Google Analytics.

Make sure you install Analytics and review them regularly; for help interpreting your data, you can always contact Grammar Chic.

No. 5. There’s no formula for blogging success…

… but if there was one, it would probably be something like this: Quality + Consistency = Success. Write compelling and actionable posts that provide real value to the reader, and update the blog on a regular basis. That matters much more than just throwing up new, possibly shoddy content every day.

No. 6. You don’t need to freak out about SEO…

… but you should make sure you write meta descriptions for each post, and use some general topics and ideas as keywords, guiding you in your writing of lean, focused posts.

Note that if you have any trouble setting up an effective, value-adding blog, or posting new content with consistency, you can always contact the Grammar Chic team. We’re around when you need us: 803-831-7444, or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Business Writing, Content Marketing, Content Writing

5 Tips for Acing an E-Commerce CTA

iStock_000022693501XSmall

When you’re running an e-commerce brand, your website really has one central purpose: Yes, you want to bring new clients into your sales funnel and provide them with the education they need to make informed purchasing decisions, but at the end of the day your goal is to close the sale. You want people to click on a button in your online store and purchase one of the items you’re selling—period. You want your website to be an around-the-clock sales machine.

That’s what makes it so essential to have a good, strong call to action in place. All business websites need CTAs, which guide your leads through the sales funnel and increase the likelihood of them taking the desired action. For e-commerce sites, though, the CTA should be especially pointed and impactful: Click this button to buy our product NOW!

5 Tips for Killer CTAs

But of course, there are good CTAs and bad ones—and a feeble or unpersuasive CTA will hobble your sales and render your website impotent. So how do you ensure that your e-commerce site is working with high-impact CTAs? Consider these tips:

Make it stand out! The whole point of the call to action is to grab your reader’s attention and make it clear what step you want the reader to take next—so you can’t afford to have a CTA that blends in with the rest of the page, or that gets buried under the rest of your content. While it is possible to be too over-the-top, you do want to use larger fonts, bolds, italics, bright colors, compelling graphics, and/or attention-grabbing verbiage to draw the reader’s attention. The language of the CTA should spell out, in no uncertain terms, what you want the reader to do next.

Keep it short. Your readers want to see what you want them to do, and don’t necessarily want to wade through ten paragraphs of text to get to the point. Do you want them to click a button and buy your product? Tell them so—in a sentence or two at the very most.

Offer specifics and convey value. Just because you keep it short, that doesn’t mean you cannot offer some specifics. Adding specific offers and numbers is especially effective. Try something like: Save 30% by ordering NOW! Or, Claim your free gift card; buy today!

Place your CTAs strategically. You should have one on every page of the website—but beyond that, your placement may vary. Generally it is best to have a CTA visible on the page without the reader having to scroll—placing it either above the fold or in a sidebar can work well. Also, there’s no law against having multiple CTAs on one page, especially if the page is longer or more content-heavy.

Don’t forget to say thanks. The CTA/order page should ultimately take the reader to a Thank You page, which is an essential way for building brand loyalty. Never forget it!

For help crafting killer CTAs, of course, the Grammar Chic team is always on hand. Give us a call today at 803-831-7444, or visit http://www.grammarchic.net.

Leave a comment

Filed under Business Writing, Content Marketing, Content Writing, Web Content