Tag Archives: Business Content Marketing

5 Ways You’re Botching Your Blog’s SEO

Blogging is one of the things we’re most proficient in here at Grammar Chic, Inc., and it’s a true honor to have so many small and medium-sized businesses entrust us with their blogging needs.

When new companies come to us wanting help on the blog front, they tend to have a couple of different emphases. First, they want something that will be compelling to their customers—compelling enough to elicit social media shares and perhaps even light up their phone lines. Second, they want something that will rank well on Google. After all, what’s the point of a business blog if no one can see it?

And here’s the tricky thing about blogging: It can be an absolutely critical tool for improving search engine visibility, but only if careful attention is paid to a few technical dimensions of the blog itself. Far too often, we see business blogs that have been written well, but not necessarily optimized well. Simply put, there are some key blunders that make otherwise-good blog posts less than SEO-friendly.

Naturally, you’ll want to avoid these blunders. Allow us to point out some of the most common ones.

Forgetting Keywords

There’s been a curious shift in the way people perceive keywords; where they used to be overemphasized, now they’re all too often overlooked. So let us clear this up: You definitely don’t want to force a bunch of ill-fitting keywords into your content, but you do want to have a couple of target keywords to guide your content creation. Use them as organically as you can, and try to smoothly work them into the following places:

  • Your title
  • Your meta description
  • Section sub-headings
  • Body content—not excessively, but wherever they naturally fit

Not Creating a Meta Description

Speaking of the meta description, each individual blog post should have one—roughly 150 characters to summarize your content, lay out your value proposition to readers, work in a keyword or two, and end with a call to action.

Not Formatting for Readability

Keep in mind just how many of your blogs will be read by people on their mobile devices, waiting in doctor’s officers, stuck in traffic, or taking a quick break from work. Making for fast, easy readability is key. Think:

  • Bullet points
  • Lists
  • Section sub-headings
  • Short paragraphs
  • Images and/or embedded video

Not Including a Call to Action

Every blog should have a strong call to action, inviting the reader to take the next step. Include your company contact information here for best results, especially in terms of local search.

Not Offering Value

A good blog post should be substantive and value-adding—which means providing take-away points for your readers; enough length to do your topic justice; and some external and/or internal links to related resources. Remember that by writing for the end user, you’re ultimately making your blog more appealing to Google.

Blog Better. Avoid SEO Blunders.

These are all potentially serious errors, yet they can also be very easily avoided. One way to steer clear of them: Trust your blogging to the pros. Learn more by contacting Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

Advertisements

Leave a comment

Filed under Blog Writing, Business Writing, Content Marketing, Content Writing

The Art of Writing Strong FAQ Content

There are certain website pages that are more or less standard. Every company website has a home page, for example. Most have an About page, and perhaps a page for Products and/or Services. A Contact Us page is also commonplace.

And then we come to the FAQ. While this is not a requirement for your business website, it is by no means uncommon, either. But would your company website be improved by an FAQ page? And if so, how can you write one effectively?

Do You Really Need an FAQ Page?

We’ll note from the get-go that not every company website needs to have a page for frequently asked questions. The Grammar Chic, Inc. site does not currently have one, for example. However, there are a few good reasons why you might consider adding an FAQ:

  • You actually do receive a lot of common or repeat questions, and wish to provide your customers with a quick and convenient resource.
  • You have a product or service that is a bit unusual or unfamiliar, and wish to build confidence and trust.
  • You believe there are some specific things that set your company apart from the competition, and want to articulate those in an FAQ. (For example, having a “how much does it cost?” section can be beneficial if you know your business bests all the competitor’s prices.)
  • You simply want to create a page that includes a lot of content/topics/keywords for SEO purposes—an FAQ can certainly be a good place to put a big bunch of content.

Again, the FAQ page is not for everyone—but if any of these bullet points resonate with you, perhaps it’s time to consider drafting one.

Writing a Good FAQ Page

The next question is, how do you write effective FAQ content? Here are some pointers.

  • Remember that—as with all of your online content—it’s not really about you. It’s about your readers and your customers. Make sure you’re writing an FAQ that’s actually helpful and value-adding—or else, don’t write one at all.
  • Going back through customer comments and emails to find real questions or areas of interest/concern is the best way to ensure your FAQ is relevant.
  • Be concise; offer the necessary information, but no fluff.
  • Remember to format for easy skimming, as most people aren’t just going to read an FAQ from top to bottom. Numbered lists and bullet points are key.
  • Remember that a good FAQ page will build trust, so avoid your sales pitch or marketing spiel here. The point of this content is to help the reader feel more at ease, not like you’re hammering them with your talking points.

Professional FAQ Writing Services from Grammar Chic, Inc.

One more thing: The Grammar Chic, Inc. team provides diverse Web content writing services for businesses all over the world, and as such as have plenty of experience writing compelling FAQ content. We’d love to write one for your business. Learn more by reaching out to us for a consultation. Hit us up at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Content Writing, Web Content

7 Things to Do Before You Start a Content Marketing Campaign

It’s never too late for your company to launch its own outbound marketing strategy—building authority, establishing trust, and boosting conversion rates though compelling content distribution.

Though content marketing is nothing new, we still encounter many business owners who are coming to it for the first time, eager to drive value through blogging, video, social media, and beyond.

Enthusiasm goes a long way in content marketing, but wait: Before you get swept away, we have a few foundational steps you should take.

Before You Start Content Marketing…

  1. First, make sure you understand what content marketing actually is. Don’t do it just to do it. Do it because you really understand how value-adding content enhances your brand, cultivates loyalty, adds SEO power, and leads your buyers down the sales funnel. Take some time to read up on content marketing and to understand the merits of “selling without selling.”
  2. Set some goals. What do you hope to achieve through content marketing? How will you measure results and define success? Are you seeking better online reviews? Increased website traffic? Higher search engine visibility? A more robust and engaged social media following? Define your objectives and your major benchmarks before you get started.
  3. Know your audience. For whom are you creating content? Which values, pain points, and common queries should your content address? Create detailed buyer personas so that, when you start building a content portfolio, you’ll have someone specific to whom you can address it.
  4. Define the right channels. Most small businesses simply can’t spare the resources needed to maintain activity on a half dozen social media platforms, plus a blog, a YouTube channel, etc. Trying to do so can actually dilute the impact of your content, so it’s generally better to be focused and strategic in the content distribution channels you choose. Both your goals and your audience are relevant to this decision.
  5. Research your industry. What do your competitors do for content? What are the hot topics? What seem to be the best ways to garner attention? What room is there for your brand to carve out a niche for itself?
  6. Make an editorial calendar. You won’t succeed by creating new content on the fly, with no broader timeline or plan. It’s important to exercise some forethought in your content creation.
  7. Consider ghost bloggers and content marketing strategists. Content marketing can sometimes be a full-time job, and one that requires a high level of strategy. If you feel like it’s going to be a strain, reach out to the content marketing team at Grammar Chic, Inc. We’ll offer a free consultation about our services, answer any questions you have, and provide a detailed proposal.

Get Grammar Chic’s take on things, and make sure you have the foundations for content marketing success. Reach out to us at www.grammarchic.net, or 803-831-7444.

Leave a comment

Filed under Content Marketing, Social Media

The Right Way to Use SEO Keywords in Your Company Blog

One way to add SEO value to your written content is to include keywords. This is one of the oldest practices in all of digital marketing, yet also one of the least understood.

There have been a lot of pendulum shifts in the way marketers understand keywords; for a time, keywords were gleefully stuffed into every piece of content, and then there was a season when many wondered if keywords were on their way out.

The truth is that keywords still matter a great deal, and inserting them properly can add tremendous SEO value to your writing—yet judicious and strategic keyword use is something that requires some forethought and some discipline.

In this post, we’ll offer some basic practices for ensuring that, when you add keywords to your content, you do so effectively.

Keywords Drive Content—Not the Other Way Around

First, it’s really ideal if you use keywords as your starting point. Come up with your targeted keywords before you do any writing, and allow them to guide your approach—your topic selection, your structure, etc. This way, the keywords are worked into your content more organically.

The alternative is to write a piece of content and then add keywords after the fact. This isn’t optimal because it means the keywords will likely stick out like sore thumbs, or disrupt the flow of the writing. The goal should always be for your keyword use to be natural and seamless.

Keywords Reveal Something About Your Readers

Another important concept is keyword intent. If someone is searching for a particular keyword, it’s because he or she is seeking a certain kind of information. Think about why your buyers would be searching for a particular set of keywords, and what it says about their pain points and their ideal solutions.

This allows you to craft content where your keywords are not only present, but used in such a way to address the reader’s questions and provide a real sense of value. In other words, your keywords are in the content as answers, not just as SEO add-ons.

The Best Places to Include Keywords

Getting caught up in how many keywords is usually a dead end, but we do recommend trying to include keywords in a few strategic locations. Here are the places where keywords offer the most SEO value.

Headline

Include a keyword within the first 65 characters of your headline, if at all possible.

Body Text

The body of your blog post should have keywords used naturally throughout. Remember to never force them or stuff them; just use them where they fit naturally, ensuring that the content still reads well.

URL

A vanity URL slug, with your keyword included, is a great SEO feature.

Meta Description

Another great, often-overlooked place to add keywords is in your blog’s meta description.

Write Blogs with SEO Value

Keywords aren’t everything, but they can make your content more discoverable among search engine users. The Grammar Chic, Inc. team offers unsurpassed expertise in writing blog content with SEO value in mind. To talk to one of our ghost bloggers today, contact us at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Blog Writing, Business Writing, Web Content

Make it Easy for Local Customers to Discover Your Business

When people want answers, they turn to Google. That includes those who have questions or inquiries about local companies. New to town and need to find the best Chinese takeout? Google can show you. Looking for a reliable plumber in your neck of the woods? Google can show you. Not sure where the nearest Laundromat happens to be? Google can show you.

But if Google is where people turn with their local business questions, it’s up to you to position your brand as an answer. In other words, you’ve got to show up on those search engine results pages. You’ve got to make it easy for local consumers to discover you.

That’s what local SEO is all about. And this is not just an abstract marketing concept. This has real, bottom-line significance for your business.

A recent Forbes article puts it this way: “50 percent of consumers who conduct a local search on their smartphone visit a store that same day. And if your business’s visibility is not ranking highly in your area, your brick and mortar location could be losing out to competitors.”

So how can you improve your visibility among local consumers? How can you make sure your brand is discoverable by people in your area who are asking the right kinds of questions? Allow us to offer a few suggestions.

Improving Your Local Visibility

  • Put contact information on every page of your website. It’s especially critical to include a local phone number, with area code, that helps Google know which customers count as “local” for you.
  • Seek opportunities in the local press. This isn’t necessarily something you’ll be able to do overnight, but reaching out to local papers and blogs—or sending out press releases—can help you get some off-site citations. This is an important ingredient in local SEO.
  • Get local links. Seek out opportunities to have your website linked from a local business bureau, professional organization, or chamber of commerce.
  • Improve internal linking, as well. Your website should have a lot of interconnectivity—specifically, links to relevant blog posts or evergreen Web pages, guiding website users through your site.
  • Don’t forget meta data! Both your title tags and meta descriptions provide useful opportunities for you to insert geographic keywords.
  • Make sure you have a Google My Business profile. It’s an important way to shore up some SEO cred.
  • Seek out customer reviews. We talk about reviews all the time, and it’s because they are really important. If you want to show Google that your business is a trusted resource, you’ve got to ask customers to furnish you with five-star ratings.
  • Provide meaningful content. There is no better way than a blog! Create helpful and informative content that local customers will want to bookmark, send to their friends, or even share on social media.
  • Promote your blog. Writing is half the battle. Going out there and promoting your content with other bloggers in your industry helps you get more backlinks and grow your SEO visibility.  Use a tool like Linkio to plan and track your backlink campaigns and be consistent about performing blogger outreach and getting your content in front of people who would find it valuable.

Remember: Local SEO is all about bringing in new, paying customers. To get started, follow some of these tips today; and for help with content creation, reach out to Grammar Chic, Inc. Find us at www.grammarchic.net or 803-831-7444.

Save

Leave a comment

Filed under Brand Management, Content Marketing, Social Media, Web Content

Boost Your Online Reputation in 5 Tiny Steps

You probably know the old saying about having a good reputation: It takes a lifetime to build one, but just an instant for it to be torn down. That to say, cultivating a positive reputation is hard work, both for individuals and for businesses.

But that’s not to say there aren’t some tiny steps you can take to boost perceptions of your brand, including online perceptions. In fact, online reputation management is something you can invest in every single day, by taking just a few very small, simple steps. Allow us to explain.

5 Ways to Fortify Your Online Reputation

Check Your Social Mentions

It takes just a moment to sign into Twitter to see if your brand has received any mentions; you can go a step further by doing a Twitter search for your brand name, and seeing what comes up. From there, you can check Facebook and any other social platforms on which you are active, and see if your company is being talked about. And if you do have some mentions, it’s generally a good idea to respond to them—answering any questions, offering thanks for positive mentions, providing customer service to those who have concerns or complaints.

Check Your Online Reviews

After you check social media, spend a minute looking at any online reviews you’ve accrued in the past day or so—again, Facebook is important, as are Google, Yelp, and any other platforms on which your company gets notices. Offer thanks for positive reviews; respond to negative ones appropriately.

Google Your Brand Name

It is always a smart idea to know what’s being said about your business, and to have a good sense of what people see when they search for you online. Hopefully you won’t run into anything unwelcome, but if you do, that’s a good reason to reach out to a digital marketing company. Also note that setting up a Google alert for your brand name can be a major time-saver.

Post Content

It doesn’t take too much time to share a helpful or informative article on social media—and again, there’s a way to maximize your efficiency, specifically by setting up an editorial calendar for a week’s or a month’s worth of posts. Remember that posting solid, actionable information, when it’s relevant to your brand, gives your company added authority and thought leadership.

Research Your Niche

Take five minutes to read the major blogs or publications that relate to your vertical. Take notes of any hot topics you need to address in future blogs or social media posts. Jot down any inspiration you have. Again, this is just about building thought leadership—and it can be pretty quick and painless!

Build Your Brand Through Content Marketing

There is much you can do to establish your brand as the brand of choice among consumers—and if you want to go beyond these simple steps, we can help. Learn more about the value of brand-enhancing content by reaching out to Grammar Chic, Inc. Connect with us at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Content Marketing, Content Writing, Social Media, Web Content

5 Ways to Become a Lean, Mean, Blogging Machine

Many business owners recoil at the notion of regular blogging—and their concern is a perfectly fair one: They simply feel as though they can’t afford the time investment required for consistent, high-quality blogging.

To be sure, maintaining a robust business blog is going to require some man hours. With that said, there are ways to make your blogging endeavors more efficient—requiring less time, but still getting good results.

Indeed, with the right tweaks to your blogging strategy, you can become a lean, mean, content-creating machine—and we can show you how!

Become Ruthlessly Efficient in Your Blogging

Here are our five tips:

  1. Always start with an outline. One of the most time-consuming parts of blogging is going back through a post to review, to add or subtract points, and to bring shape and focus to your argument. One way you can cut back on revisions is to have a clear blueprint of all your primary points before you start writing. A simple outline will take a couple of minutes to put together, but it could save you a lot of time on the back end.
  2. Know your call to action in advance. A lot of time can be spent trying to land the plane—figuring out how you want your blog post to end and what results you hope to achieve. Those are things you should know before you start writing. Have a goal in mind—a specific call to action—and allow that to guide your writing. Again, this is a small investment of time on the front end that can make your process more efficient overall.
  3. Keep buyer personas handy. You should always know who you are writing for. Once more, this is imperative for keeping your writing focused and on-point. Start each blog post with a clear sense of who’s in your audience, and which problems or pain points you need to address on their behalf.
  4. Block off time for content marketing. Schedule an hour each week (or more) for content marketing activities, and treat it just like an appointment with a client—that is to say, don’t blow it off! Use this time to write a blog post, but also to put together the accompanying social media posts you’ll use to share that blog. Get all of these like tasks done at the same time.
  5. Keep a running list of blog ideas. Always be ready to write down a topic for some future post—meaning that, when you sit down to write, you shouldn’t feel stuck or have to spend too much of your time brainstorming.

Another Way to Save Time on Blogging

Of course, another way to minimize your blogging time—and still get great results—is to outsource the entire endeavor to the ghost bloggers at Grammar Chic, Inc. We’d love to talk to you about that. Reach out to our team today at either 803-831-7444, or www.grammarchic.net.

 

Leave a comment

Filed under Blog Writing, Content Marketing, Content Writing