Tag Archives: Business Content Marketing

How to Avoid Keyword Stuffing

Proper keyword use is essential for content marketing—and for SEO. The keywords help reflect those search terms you’re trying to rank for; in many cases, they will also align with your chosen PPC terms. Keywords can even be valuable on a creative level, helping guide and structure your content writing.

With that said, it’s possible to have too much of a good thing. Keyword stuffing—the act of including so many keywords that your content is stiff, robotic, nonsensical, or simply very hard to read—can result in SEO penalties, which makes the entire endeavor moot.

So how can you avoid keyword stuffing, without flat-out avoiding keywords? Where’s the balance?

Tips to Avoid Keyword Stuffing

A few tips:

  • Know who you’re writing for. One of the most common causes of keyword stuffing is the belief that you’re writing, first and foremost, for search algorithms. Scrap that idea right now, and instead remind yourself that you’re writing for human beings. Nine times out of 10, if you simply write in a way that’s natural and that makes sense to human readers, everything else will fall into place.
  • Identify the prime spots for keywords. There are a few places where you really want to insert keywords, for maximum SEO value—heading, title tags, meta descriptions, and in the first paragraph of your body content. Once you ensure keywords in these locales, you can ease up, and just focus on writing good, natural content.
  • Use long-tail variations. You can break up your keyword monotony, and avoid any signs of keyword stuffing, by throwing in some long-tail alternates. For example, if your main keyword is Charlotte plumbers, you might mix in some references to Charlotte plumbing companies, plumbers in Charlotte, etc., all of which can help your content read more gracefully.
  • Remember: Synonyms are your friends! Along the same lines, trust in Google’s increasingly-intelligent bots to put two and two together, and to register synonyms for your main keywords. If you’re looking to rank for the term HVAC, it’s fine to also use air conditioning or heating system. Google knows what you mean, and you’re not going to lose any SEO mojo by varying things up.

It can’t be stressed enough: 90 percent of the battle is just writing good, natural, value-adding content for human readers—and if you need help with that, you’ve come to the right place. Reach out to Grammar Chic, Inc. to set up a consultation with one of our SEO-trained content writing professionals. Contact us at www.grammarchic.net or 803-831-7444.

Advertisements

Leave a comment

Filed under Blog Writing, Content Marketing, Social Media, Web Content

How to Use Testimonials in Your Content Marketing

Today’s consumers are wired—even if on a purely subconscious level—to seek social proof. Before making a purchasing decision, they want to know that other people have made that decision—and been happy with the results.

Indeed, studies show that even a testimonial or recommendation from a total stranger can positively impact a purchasing decision; seven out of 10 consumers are more likely to buy a product or service if it has testimonials attached to it. The question is, how can you get these testimonials, then effectively use them within your marketing materials?

Asking for Reviews

The only way to get testimonials is to ask for them. You can contact your customers at random and ask for reviews, and sometimes that will yield results. A better approach is to be systematic about who, how, and when you ask.

For instance, it can be ideal to ask for a testimonial from someone who has just completed a purchase. Send an email within a day or two of their purchase and ask them to share some feedback. Because the product is still fresh in their minds, they’ll be more likely to oblige.

If you don’t get a response, send a follow-up a couple of weeks later. Sometimes, it may take that long for a customer to form a solid opinion about the product. And if you do get a response, take note of that, and reach out again the next time that customer makes a purchase. When someone proves willing to give you a review, that’s always something you should track and leverage.

One more tip: Consider sending personalized emails to your best, most loyal customers—the ones who you feel are likely to provide you with honest, positive feedback. Simply let them know how much their business means to you, and how helpful a quick testimonial would be.

As you send out testimonial requests, consider asking a few “guiding” questions. For example, ask the customer how much money the product saved them, or how much time it saves them on a daily or weekly basis. You can also ask more open-ended questions, e.g., what’s the biggest benefit this product has given you?

Using Testimonials

As you receive testimonials, don’t be afraid to edit them for grammar, punctuation, or length, making them as punchy and as readable as possible. Note that, for substantive changes, you’ll need to get approval from the customer.

Though it may not always be possible, consider putting an image of the customer beside their testimonial; of course, you’ll need to ask the customer to send that image, and to give their permission for its use, but such effort can really pay off. Remember that testimonials are all about building trust, and an image can make your testimonials far more human and trustworthy.

As for how you use testimonials, there are a number of ways you can implement this content:

  • On a designated Testimonials page on your company website
  • On the home page
  • Product-specific testimonials on the corresponding product pages
  • In your print brochures
  • Turned into images and posted to social media (simple resources like Canva can be used here)
  • In email newsletters
  • In your email signature

There are a number of creative places where a testimonial can be implemented to offer that social proof that your buyers are looking for—and in the process, to win their trust.

We’d love to chat with you more about the best ways to collect and implement testimonials. Schedule a free consultation with Grammar Chic’s content marketing experts: Reach out at www.grammachic.net or 803-831-7444.

Leave a comment

Filed under Brand Management, Content Marketing, Social Media

How to Tell if Your Content Ideas Are Any Good

It’s often said that quality is the most important component in content marketing. What does this mean, exactly? Among other things, it implies that some content ideas are better than others, and that part of the content marketer’s job is deciding which content ideas have potential and which are better discarded.

Sometimes, you’ll have a new content idea that just seems so obvious, it’s almost too good to be true. In other cases, seeds of uncertainty will be there throughout the content development process. In all cases, it’s wise to do a quick inventory, asking some key questions to properly vet your content idea.

Is This Relevant to My Core Business Offerings?

Content marketing depends on you displaying real thought leadership, providing your readers with something valuable—not simply advertising your brand all the time.

But even when your content isn’t directly “salesy,” it should be relevant to your core business offerings, underscoring your knowledge of the field.

For example, if your business is a used car dealership, good content ideas might encompass vehicle ownership, vehicle buying guides, even vehicle financing. But you wouldn’t want to branch out to topics that don’t directly impact either vehicle buyers or vehicle owners.

Does This Topic Offer Value?

Another way to phrase this question: What’s in it for my reader?

Your content should always provide an actionable insight; there should be a clear sense in which readers are better off having consumed your content. In short, they should learn something that’s actually helpful to them.

Vet your content ideas by asking: What are the benefits? If you can’t list them, it’s probably not a very strong topic.

What’s the Hook?

Another way to phrase this question: Why will anyone care about this topic?

Sometimes, the hook is closely tied to the value proposition. If your article is 5 Ways to Save Money on Your Next Used Car Purchase, the hook is self-explanatory; everyone wants to save money, and your content offers five ways to do it.

In other cases, though, you might look for a seasonal hook—e.g., 5 Reasons to Buy a New Car in December, or Why Summer is the Best Time to Shop for New Trucks. You could also tie in your topic to hot topics, current headlines, holidays, celebrity announcements, or even sporting events; for example, an alcohol rehab company we work with recently posted a great blog about how to stay sober at Super Bowl parties.

What’s the Pitch?

Take a minute and try to summarize or explain your content angle in two or three sentences.

If you can’t give a fairly succinct elevator pitch, it may mean that the topic is still too broad or unrefined. This doesn’t necessarily mean it’s a bad topic; just that you need to polish it a bit more, and zero in on exactly what you’re trying to say in your content.

What’s the Call to Action?

Or: What do you want readers to do once they finish your content?

Does your blog lend itself to a CTA for a free consultation? Should it link to a particular product or service page? Or should you simply invite readers to contact you directly for more information?

Can I Write This?

A final consideration: Just because you have the technical faculty to understand your topic, that doesn’t always mean you have the time or the writing craft to develop your content fully.

If that’s the case, it may be wise to enlist the services of a content writing company, like Grammar Chic, Inc. Our writers can help you at each stage of content development—brainstorming, content creation, content distribution, and more.

Learn more about our comprehensive content creation services. Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Brand Management, Business Writing, Content Marketing, Content Writing, Social Media

5 Ways to Earn Links in 2018

When other websites or blogs link to your content, it feels really good; it’s flattering to think that one of your readers enjoyed the content enough to share it with others.

But earning links is about more than just good feelings. It’s actually an important part of effective content marketing. Consider:

  • Backlinks lend prestige and respectability to your content; they make it more likely for other readers to find and to trust
  • Backlinks also enhance your online brand. They cast you as a thought leader and an industry expert.
  • Finally, backlinks are critical SEO ranking factors. As you accrue links from authoritative websites, it helps your standings in Google.

Building backlinks should be a priority in every content marketing strategy—but it’s important to note that there are right ways and wrong ways to do it.

Black Hat and White Hat Approaches

In fact, all link building efforts can be boiled down to two basic categories—black hat and white hat.

  • Black hat tactics ignore Google’s stated guidelines; the most common black hat tactic is buying links outright. This is dishonest and can actually lead to SEO penalties.
  • White hat tactics consist of actually earning your backlinks through valuable content and real relationships. These tactics comply with Google’s stated guidelines.

As you consider link building strategies, remember that there are no short cuts—not really. Buying backlinks will cause your SEO rankings to take a dive. The best way to pursue backlinks is by earning them, fair and square. The question is how.

5 Tips for Earning Backlinks

We recommend a few simple tactics:

  1. Write content that’s worth linking to. Make sure you’re producing high-quality content that offers helpful, practical information to your audience. If the content is flimsy, irrelevant to the target reader, or overly promotional, nobody’s going to want to link to it—plain and simple.
  2. Don’t stop at written content. Written content, like blogs, is incredibly important—foundational, even. But as you create this content, spin it into infographics and video content, as well. A broader, richer content profile can help you attract more backlinks.
  3. Ensure that some of your content is evergreen. It’s fine to write about industry trends or headlines, but also make sure you’re producing some content that won’t age or become obsolete—such as glossaries, guides, and compendiums. This is the kind of content that tends to win links most readily.
  4. Engage in influencer marketing. Using social media, form relationships with some of the key influencers in your industry, including prominent bloggers or social media personalities. If you can get their attention, and in turn they share some of your content, that could be huge for your link-building efforts.
  5. Don’t forget about press releases. Sending out regular press releases helps keep your content in front of local or industry-specific publications, which can often win you the links you’re seeking.

These simple tips provide the basis of a sound link building campaign—but of course, they are easier said than done. Building the right kind of content takes time and skill, but Grammar Chic, Inc. can help. Our writers have ample expertise writing across myriad industries, and we know how to create content that’s link-worthy.

Schedule a consultation with our writing team today. Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Press Release Writing, Social Media, Web Content, Writing

4 Essential Sources of Content Inspiration

Producing new content for your brand can feel like a full-time job in and of itself—and sooner or later, you’re bound to come up against a wall. Even the most proficient content creators sometimes have these moments, moments when they feel like they have said all there is to say, and there simply aren’t any ideas left in the hopper.

What you need, in moments like these, is fresh inspiration—but where can you find it? Here are four essential sources for fresh content ideas.

Your Old Content

First and foremost, don’t hesitate to go back through your own blog archives to see if there’s an older topic you could revive or revisit.

Don’t misunderstand: We don’t recommend ever running duplicate content, which can hurt your SEO rankings. But maybe a trend you wrote about three years ago has evolved enough that a follow-up piece is in order. Maybe your 5 things to do… post can be morphed into a 5 things not to do… post. Maybe something will just jump out at you as a worthy topic to relitigate or to approach from a new angle.

Your Competition

Another place to turn for content ideas? Your chief competitors.

Spend some time reading your competitor’s blog posts. See if there are any angles he or she has thought of that you haven’t yet covered yourself. Pay special attention to any posts that seem to get a lot of engagement from readers. These are clearly hot topics, and it may be worth your while to write about them yourself.

Your Customers

Are there certain questions that your customers tend to ask on a regular basis? Any recurring concerns or considerations they bring to the table?

These are the kinds of things you should be writing about on your blog and in your email blasts—because you already know your customers have an interest. Make sure your content ideas take into account real-life interactions with your clientele!

Your Team

You never know when a member of your team might have a winning content idea up their sleeve.

Customer-facing team members can be especially useful here, because they know the kinds of things your clients want to learn more about (see our last point).

Make sure you regularly ask your team members for content feedback.

Transform Your Best Ideas into Compelling Content

Whether you’re stuck for ideas or need assistance turning those ideas into great content, our writers and strategists can help. We’d love to set up a content consultation today. Reach out to Grammar Chic, Inc. now—either at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Brand Management, Content Marketing, Content Writing, Social Media

5 Ways to Turn Email Subscribers into Customers

There’s much you can accomplish through email marketing—driving traffic to your website, creating engagement with your blog posts, and simply building brand awareness.

But of course, the ultimate goal is to boost your sales—and with the right strategy, you can turn your email list subscribers into paying customers.

Actually, there are a number of ways to do so. Here are five strategies to consider.

Turning Subscribers into Customers

Abandoned Cart Emails

If you have any experience in ecommerce, you know all about abandoned carts. Sometimes, a customer will like a product enough to throw it into their proverbial buggy, but they end up leaving the page before they complete their transaction—for whatever reason.

With email marketing, you can gently remind these folks to go back and close out their purchase. Your message doesn’t have to be sophisticated. Something on the level of hey, remember this? can work just fine.

Discount and Sale Emails

An obvious one: If you’re running a discount or a sale to help move a particular product, make sure you let your email subscribers know about it. Sometimes, this is all the nudge people need to complete a purchase.

A twist on this strategy: Provide some discounts or coupon codes that are only available to email subscribers, helping the members of your list see the value, and feel like they are part of a special club.

Cross-Sale Emails

Email marketing can also be a good platform to cross-sell or to upsell—basically, encouraging customers who’ve just bought one product or service to consider something related, or auxiliary.

Did someone just buy an electric toothbrush from your store? Send them an email and let them know that you also sell electric toothbrush replacement heads, toothpaste, mouthwash, and other assorted dental products.

Trial Upgrade Emails

Do you offer free trials for your products? This can sometimes be a smart way to get people interested in what you have to offer.

As the trial ends, though, make sure you send an email to let the customer know it—and to encourage that customer to sign on for extended service.

Demo Follow-Up Emails

A similar idea: Say your sales team provides a client with a personal demo of a high-end product. Make sure to send a follow-up email, inviting that person to complete a purchase or to contact you with any lingering questions.

Using Email to Close Sales

When leveraged correctly, your email list can be a powerful tool for generating conversions. We’d love to show you some additional email marketing strategies; reach out to the marketing professionals at Grammar Chic, Inc. to learn more about our services in email strategy, content creation, and more.

Contact Grammar Chic at 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Email Writing

8 Ways to Write Headlines that Pack a Punch

Every piece of content you write should have a headline. That headline sets the first impression readers have—and ideally, it helps encourage people to click through or to keep reading.

Indeed, it’s not unreasonable to say that the headline is the most important part of your content. You can write the best 800-word blog post of your life, but if the headline is boring and bland, that post may never get read.

That’s why it’s important to think long and hard about your headline constructions. Today, we’re going to offer eight tried and true trips for making your headlines more impactful.

How to Write Headlines That Get Results

  1. Use numbers. The human brain automatically gravitates toward numbers—so when you have a chance to throw in some specific digits, do so. Examples: 5 Tips for Writing Better Blog Posts; 8 Content Marketing Statistics You MUST See.
  2. Focus on value. What’s in it for your readers? Why should they care about this blog post? Write headlines that let them know they’ll benefit in some way from your content. Example: Hit All Your Sales Goals with These Lead Gen Tips.
  3. Use strong verbs. Whenever possible, skip to be verbs in favor of something more compelling and specific. For example, consider these two variations: 6 Ways to Be a Better Content Marketer 6 Ways to Write Better Content. The second option is simply punchier.
  4. Mention the reader. Play into the egos of your readers; invoke them in the headline, using you and your. This is a proven way to get people’s attention. Example: Discover 6 Ways You Can Inspire Your Team.
  5. Ask a question. If you’re stuck on your headlines, try converting statements into questions. Generate some curiosity. Example: Can Better Headlines Improve Your Blog Conversions?
  6. See what your competition is doing. Spend some time researching the blogs of your competitors or industry peers, and simply make note of how they phrase their Are there any lessons you can learn from them?
  7. Draft a bunch of headlines. Spend a few minutes with an open Word doc, and jot down all the headlines and variations that come to mind. Give yourself a bunch of options to compare and choose from.
  8. Make sure your headline is accurate. Avoid the ol’ bait-and-switch routine. Make sure the headline accurately reflects the content.

Discover Headline Hacks from the Content Marketing Pros

With these tips, you’re well on your way to stronger, more effective headlines. For additional help generating quality headlines—and the content to match—reach out to the writing team at Grammar Chic, Inc. Connect with us at 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Blog Writing, Business Writing, Content Marketing, Social Media