Tag Archives: Business Content Writing Tips

7 Reasons to Hire a Content Writer in 2021

When you run a small business, you know more about it than anyone in the world. But just because you know your business inside and out, that doesn’t necessarily mean you’re the best person to articulate its value proposition… especially not in writing.

That’s where a professional content writer can be invaluable: Translating your knowledge and your passion into messaging that crystallizes what you do and why customers should care.

Indeed, there are a number of reasons why business owners outsource their content writing needs… and, why enlisting a writer may be the best decision you make in the dawning days of 2021.

1) Bad writing will wreck your reputation.

Let’s be honest: Writing is a skill, and not everyone has it. If you’re not a natural-born writer, that’s totally okay! You obviously have plenty of other skills that have allowed you to launch a successful business.

But if you’re not a good writer, that’s something that’s important to acknowledge to yourself. See, if you do your own copywriting but it’s filled with circuitous grammar or sloppy mistakes, it could actually have a counterproductive effect.

For instance, it’s hard to say that your business stands for quality, consistency, or attention to detail if your writing is full of typos.

Hire a professional writer to make sure bad writing never tarnishes your good name.

2) Good writers will know how to connect.

It’s actually possible that you know your business or your industry a little too well.

This is a common issue among business owners, who get so excited talking about what they do that they load their language with jargon, technicalities, or sales-speak.

Sometimes, it takes an outsider to identify what really makes your company special, and to phrase it in a way that it connects with potential customers… not just explaining what you do, but what difference you can make in their lives.

3) Professional writers can help you get results.

Whether you’re writing a blog post, a press release, or an email newsletter, you’re probably not doing it just for kicks and giggles. In theory, your writing should always serve a specific purpose. You should be writing to generate leads, to close sales, to instill trust, or to build your reputation.

This requires more than just a knowledge of how your business works. It also requires knowing how to format your writing, how to build an argument, how to use persuasive language, and how to craft a perfect call to action.

These are tools in the professional writer’s toolbox, and they can ensure that your business writing actually accomplishes something.

4) Good writing is good SEO.

Which is more important: Writing content that appeals to human readers, or writing content that jibes with the Google search algorithms?

Trick question! Actually, by writing relevant and valuable content for your end user, you’ll be much better positioned to occupy prime search engine real estate.

The best writer will have the SEO knowledge it takes to draw the right kind of attention, from your target audience as well as from the search bots.

5) Hiring a writer will save you time.

Honest question: How long would it take you to write a really solid company blog post?

And what else could you do in that same amount of time?

One of the main reasons to outsource anything is to free yourself to focus on the essentials: Leading your team, strategizing for your business, or satisfying your customers.

Allow writers to take content creation off your hands.

6) A professional writer can address a range of content needs.

By forming a relationship with a professional writer, you can ensure you have someone you can call on for a range of needs, including developing new sales copy, composing tweets, and beyond.

As the writer gets to know your business better and better, they will become a trusted marketing partner, able to provide a range of marketing assets for use in your business.

7) Professional writers will work well with your other creative partners.

Believe us when we tell you that a professional writing company, like Grammar Chic, Inc., does a lot of collaborating with other agencies. These might include SEO consultants, web design houses, marketing firms, and beyond.

If you’re looking for a partner who can easily fold into that relationship, ensuring really optimal results across your different marketing activities, consider hiring a professional writer today.

We’d love to speak with you further about all the reasons it makes sense to outsource your writing needs. Reach out to Grammar Chic, Inc. today by calling 803-831-7444 or by visiting www.grammarchic.net.

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5 Reasons to Hire a Content Writer for Your Business

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Bill Gates is attributed with making the statement “Content is King” way back in 1996, but it has only been recently that these words set the online marketing world on fire.  Indeed, his sage observation, along with Google’s algorithm changes, has largely powered the current content marketing movement.  But it has also caused something else to happen.  Namely, it has spawned the realization amongst hundreds of thousands of business owners and marketers that, in fact, they cannot write or don’t have the time to.

Today, the majority of business pros understand that in order to edge their brand out in front of the competition, they need to keep the masses (i.e. Twitter followers, Facebook fans and blog readers) happy with a continual stream of information that is compelling, creative, interesting and relevant.  Moreover, depending on the business, individual or brand, this content might also need to be inspiring and motivating.

Feeling the pressure yet?

If so, you aren’t alone.  Many business owners, even the ones who know they have some writing skills, have realized the intense pressure content marketing and the writing that goes hand-in-hand with it present.  Yes, there is a writing commitment associated with the marketing practice, but there is also a research and time commitment.  It’s not enough to simply throw a tweet out there or post a haphazard Facebook status update for your business; you have to do your due diligence, engage in the research, understand what your followers want to hear about and then craft your content.

However, this is exactly what content writers are for.  And this material can be outsourced in an effective manner.

Outsourcing Content to a Professional Writing Service Has Benefits 

  1. When you hire a professional content writer you will save time.  Outsourcing your content writing will help you free up your time, or the time of whatever staff member you currently have working on this task.  This will allow you to focus on your business’ competencies and customer satisfaction.
  2. Professional content writers can help improve readership.  Ultimately, a professional writer is an individual who knows what it takes to write great copy—material that people not only want to read, but also share.  Therefore, the readership of your blog will increase, your Facebook fans will be more engaged and you will score some added retweets.
  3. Content writers will research your business and provide a different viewpoint.  As a business owner, you might feel like there is no way that an outside writer will be able to understand your business.  This is where you might be wrong.  Professional writers are typically skilled researchers as well as communicators and will be able to help your content break away from the tunnel vision it might currently have.  A writer who has the ability to research, understand and communicate what your followers want to hear about also has the capability of offering a fresh point of view.
  4. A professional content writer understands what Google wants.  If there is any higher power that the majority of content marketers pray to, it’s Google.  And if we have learned anything as content marketers over the past year it is that Google absolutely loves fresh content and rewards those who provide this with increased numbers of website visitors.
  5. A professional writer is an expert on copy.  Just like you are a pro at what you do, so is a content writer who creates copy for a living.  Outsourcing your copy to this individual means that you will likely end up with material that is better than what you could have done on your own, even without any time constraints, and that, ultimately, your business will benefit from the writer’s expertise.

Now, the last thing to remember is that not all content writers are the same.  There is no industry pricing per se, and realize that each writer or writing firm that you might contact is going to be slightly different in their approach and their cost structure.  It’s important that you find a writer or a writing company that fits with your objectives, budget and writing requirements.  On that note, while looking at the cheapest option out there, just remember the old saying, “You get what you pay for.”  Outsourcing to writers in some remote country might seem like an easy and cheap option, but I can tell you that you will be frustrated when you start receiving copy that is in broken English and you will end up contracting a U.S.-based professional writing company to re-do it. On the flip side of that, the most expensive firm can’t necessarily guarantee results either.  Always remember to do your research when considering professional content writers.

The team at Grammar Chic specializes in a variety of professional content writing services.  For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444.  We also invite you to follow us on Twitter @GrammarChicInc for the latest in content writing tips and give a “like” to our Facebook page.  Text GRAMMARCHIC to 22828 for a special offer.

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