The team at Grammar Chic has had the privilege of working with Charlotte-based academic tutoring service, Crafting Scholars, for close to five years. In that time, we have created, managed, and administered everything from their email newsletters and their social media feeds to their ongoing blogging and other one-off content writing needs.
So, when Crafting Scholars President, Kris Harris, reached out to us in the middle of November with an urgent request, we didn’t hesitate.
Creating a Dedicated Marketing Campaign
Kris explained to us that they wanted to promote an ACT/SAT Diagnostic Testing Service designed for students who are trying to figure out just which test is right for them. With all of the craziness that the COVID-19 pandemic has presented to students as they work to stay on track, and in order to hopefully boost year-end and early 2021 sales for Crafting Scholars, Kris believed that this promotion would be timely and beneficial to his company’s clients—as well as his business. Like many businesses, the time between Thanksgiving and New Years can be slow—and therefore, challenging.
Sitting down to strategize with him, we decided to create content for a series of social media posts, graphically design a direct mail piece, craft a press announcement, and also draft a series of email blasts that would go out to the Crafting Scholars’ client list as well as prospects.
Ultimately, because time was of the essence, we got right to work—and fed content to Kris for him to review and approve. After a bit of tweaking and back and forth collaboration, we had the final products ready. Then, we subsequently got everything scheduled to be deployed at regular intervals during the first and second weeks of December.
The Results
During the week between Christmas and New Year’s, Kris reached out to our office. Frankly, his elation was contagious as he communicated the results that had been achieved through this ASAP, at-a-moment’s notice marketing campaign.
“We have already closed five deals,” Kris said. “Just in that short amount of time! That’s worth $10K to our business. You guys are simply the best. Thank you so much!”
Indeed, while we were speaking with Kris on the phone, a sixth deal closed, bringing the return on his small investment with Grammar Chic to over $12K in revenue to his business. That is an absolutely huge boost during any time of year to any small business—let alone the holiday season during a pandemic.
The team at Grammar Chic couldn’t be more pleased with the results that were achieved with this marketing campaign for Crafting Scholars. Their success, ultimately, is our success, and we could not be happier that Kris and the Crafting Scholars team placed their trust in us with this very important task.
Extra kudos go out to Grammar Chic Senior Writer, Megan Saylor, who crafted all of the content used in the campaign, and to Courtney Wright, our Business Manager, for expertly organizing and coordinating all social media posts, email blasts, press releases, and more to ensure everything was deployed seamlessly and without a hitch.
If you are considering a special marketing campaign or are even looking to boost your digital or traditional marketing presence in 2021, the Grammar Chic team would love to speak with you. Reach out to us and let’s start a conversation.
The Red Ink 