Tag Archives: business writing

November 5, 2021 · 2:02 pm

Email Inbox Overloaded: How to Apologize for a Delayed Response

Most of us know what it’s like to experience email overload. As your inbox becomes more and more crowded, and your life more and more stressful, it’s all too easy to delay your email responses. You may find yourself putting off that much-needed reply email for a couple of days, a couple of weeks… perhaps even upwards of a month.

When you finally do get around to writing that response, it’s normal to feel a little guilt over the delay. And whether it’s a professional correspondence or something more personal, it’s probably not the worst idea to acknowledge your faux pas with a word of apology.

But is simply saying “I’m sorry this took so long” sufficient? Depending on how important the subject matter, and how long the delay, you may feel compelled to go a bit further. We’ve got you covered. Here are a few tips on writing an effective apology for a delayed email response.

You Don’t Always Have to Apologize

First, we’d recommend pausing to consider whether an apology is really needed at all.

We’re all busy, and if it takes you a couple of days to respond to something that is clearly non-urgent, you can probably just assume that the person you’re emailing with gets it and doesn’t begrudge you the slight lag time. In these situations, there’s really no need to make things awkward, or to make your response more cumbersome, with a token apology. Just get straight to the substance of your email.

Try to Be Helpful

What if somebody asks you for something specific, and it takes you a little bit too long to acknowledge their request? In these situations, we would typically recommend owning up to the delay and also doubling up on your efforts to be helpful.

For example, let’s say someone asks you for a specific report, and it takes a little time to get back to them. You might try a response like this:

I’m sorry for the delayed response. It took me some time to find the report, and I wanted to also offer some supplemental information that you might find to be useful. The documents are all attached here.

If you’d like to schedule a few minutes to discuss this information together, I’d love to help however I can. Please just let me know if we can schedule a phone call, or if I can assist in some other way.

What we love about a response like this is that it owns up to the delay, but also makes it clear that you are not trying to be indifferent or unhelpful; if anything, the opposite is true.

Don’t Procrastinate on Delivering Bad News

Sometimes, you may find yourself in the tough position of telling someone that they didn’t get a job, or that you’re not moving forward with their proposed project. It’s always good to send these unhappy tidings sooner rather than later… but if you do wind up with a delay, try a response like this:

I’m sorry for the slow response. I had hoped to get back to you much sooner. We really enjoyed discussing your proposal with you, and felt like you brought a lot of great ideas to the table. Unfortunately, at this time, we have decided not to move ahead with the project.

With that said, I really appreciate your time, and think you have a lot of value to offer. I would be happy to keep you in mind for future projects, and to refer you to other contacts whenever possible.

Again, there’s no point in drawing out your apology or offering a pile-up of excuses. Just fess up, then get to the heart of the matter.

Get Help with Business Writing

These are just a couple of examples of how you can address delayed email responses… but if you’d like to drill down deeper into this subject matter, we’re happy to chat. Contact Grammar Chic for help with business communications or editing: Visit www.grammarchic.net or call 803-831-7444.

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February 6, 2020 · 4:48 pm

Why Hire a Business Editor?

One way you can enhance your company’s written communication efforts—be that business emails, blog posts, press releases, or internal documents—is by hiring a business editor. A business editor is a skilled professional with expertise in bringing clarity and precision to written copy, focusing in particular on the kinds of copy produced in a business context.

What Does a Business Editor Do?

There are a number of specific ways in which a business editor can serve your company. Some examples include:

  • Moving or reorganizing sections of your text, providing a more logical sense of flow and coherence.
  • Rewriting minor sections of the copy, enhancing clarity and understanding, or simply making your arguments more persuasive.
  • Spotting and removing typos or grammatical errors, giving your copy a strong feel of professionalism.
  • Considering your text in light of the target audience and ensuring it’s well-positioned for maximum impact.
  • Alerting you to any industry terms, jargon, or acronyms that readers might not understand. (It’s very easy for business owners to overlook these issues; a second set of eyes is invaluable!)
  • Omitting any repetition or redundancy, keeping your writing as brief, clear, and focused as possible.
  • Ensuring a strong hook and clear outline, which allows your content to better hold the reader’s attention.
  • Assisting you in putting business terms and concepts into more accessible language. (Again it’s very easy for business owners to assume their ideas are clear to everyone. A business editor can inform you when that’s not quite the case!)
  • Sharpening your formatting and your section headings, making the content easy for readers to scan.

All of these services are offered in collaboration with the business owner or marketing department; a business editor will work with you to get your message across, drawing from your ideas but enhancing them with editorial polish.

What are the Benefits of Hiring a Business Editor?

There are some clear perks to enlisting the services of a business editor. Just a few of them include:

  • One of the biggest reasons to hire a business editor is that it enhances trust in your company. When you present copy that’s poorly written, unclear, disorganized, or riddled with errors, it makes you look sloppy or amateurish. A good editor can keep everything tight and clean, really helping you to look like you know what you’re doing!
  • Clarity of messaging is another important benefit. You know what you’re trying to convey to your target audience, but sometimes you may get so lost in the weeds that you don’t communicate with the necessary precision. A business editor can assist you with carefully honed messaging.
  • A business editor can also help you develop a consistent tone and voice for your brand. In other words, a business editor can work with you to make sure all your communications sound like they come from the same place. This tonal consistency can be an important aspect of brand-building.

There are a number of reasons why it can be prudent to hire a business editor. Grammar Chic, Inc. is a long-standing business editing service, with experience assisting entrepreneurs and marketers across countless industries. We’d love to talk to you more about our flexible, customizable business editing options. Reach out to us today and let’s chat: 803-831-7444 or www.grammarchic.net.

 

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July 23, 2018 · 4:50 pm

5 Factors That Give Your Website Credibility

Your website provides customers with a peek into the kind of business you run—its reputation, its trustworthiness, and its basic value proposition. In other words, your website hints at how credible your company is, and whether or not customers should trust it with their time and money.

Just think for a minute: There are plenty of legitimate businesses on the Web, but also some sketchy ones. Potential customers aren’t going to bank on your business unless they see that it’s the real deal—not something shady or unscrupulous.

And customers aren’t the only ones who care about credibility. Search engine algorithms also work to assess the credibility level of your website. As you might imagine, a higher level of credibility will improve your SEO rankings.

But just because your business is credible doesn’t mean your website conveys it—which raises the question: How can you inject some credibility into your website design?

5 Ways to Develop a More Credible Website

Here are five factors that can make a world of difference.

Reviews and Testimonials

One of the quickest ways to establish your business’s legitimacy is to simply offer some social proof—direct reports from satisfied customers. Reviews and testimonials are both powerful ways to accomplish this. Just make sure you steer clear of any fake testimonials, which can come back to bite you. (And today’s savvy online consumers are better than you might imagine at detecting fakes.)

Advertisements

Some businesses host third-party ads on their site in order to generate extra revenues. This may seem tempting, but it can ultimately be counterproductive. Simply put, the presence of ads makes your business seem a little iffy.

Regular Updates

Have you ever stumbled upon a website that seemed as though it hadn’t been updated in years? That’s obviously not a good look for your business site, as an out-of-date website can make it seem like the business itself is dead. Build credibility by refreshing your website content annually, and by updating your blog often.

Clear Contact Information

Here’s an easy one: Make sure your company contact information is clearly listed on your website, and invite customers to call or email with any questions. If you don’t include this contact information, it can make it seem like you’re hiding from your own customer base

“About Us” Content

Finally, you can make your business seem more credible by offering some information about who you are. Ideally, you’ll have team member bios and photos on the website, emphasizing the real people behind the company.

Boost Your Website Credibility Today

Make it clear to search engines and to potential customers alike that your business is the real deal—and that it’s worthy of their time and money. To learn more about enhancing website credibility, reach out to the team at Grammar Chic, Inc. today. Connect at www.grammarchic.net or 803-831-7444.

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June 13, 2018 · 3:49 pm

5 Ways to Earn Links in 2018

When other websites or blogs link to your content, it feels really good; it’s flattering to think that one of your readers enjoyed the content enough to share it with others.

But earning links is about more than just good feelings. It’s actually an important part of effective content marketing. Consider:

  • Backlinks lend prestige and respectability to your content; they make it more likely for other readers to find and to trust
  • Backlinks also enhance your online brand. They cast you as a thought leader and an industry expert.
  • Finally, backlinks are critical SEO ranking factors. As you accrue links from authoritative websites, it helps your standings in Google.

Building backlinks should be a priority in every content marketing strategy—but it’s important to note that there are right ways and wrong ways to do it.

Black Hat and White Hat Approaches

In fact, all link building efforts can be boiled down to two basic categories—black hat and white hat.

  • Black hat tactics ignore Google’s stated guidelines; the most common black hat tactic is buying links outright. This is dishonest and can actually lead to SEO penalties.
  • White hat tactics consist of actually earning your backlinks through valuable content and real relationships. These tactics comply with Google’s stated guidelines.

As you consider link building strategies, remember that there are no short cuts—not really. Buying backlinks will cause your SEO rankings to take a dive. The best way to pursue backlinks is by earning them, fair and square. The question is how.

5 Tips for Earning Backlinks

We recommend a few simple tactics:

  1. Write content that’s worth linking to. Make sure you’re producing high-quality content that offers helpful, practical information to your audience. If the content is flimsy, irrelevant to the target reader, or overly promotional, nobody’s going to want to link to it—plain and simple.
  2. Don’t stop at written content. Written content, like blogs, is incredibly important—foundational, even. But as you create this content, spin it into infographics and video content, as well. A broader, richer content profile can help you attract more backlinks.
  3. Ensure that some of your content is evergreen. It’s fine to write about industry trends or headlines, but also make sure you’re producing some content that won’t age or become obsolete—such as glossaries, guides, and compendiums. This is the kind of content that tends to win links most readily.
  4. Engage in influencer marketing. Using social media, form relationships with some of the key influencers in your industry, including prominent bloggers or social media personalities. If you can get their attention, and in turn they share some of your content, that could be huge for your link-building efforts.
  5. Don’t forget about press releases. Sending out regular press releases helps keep your content in front of local or industry-specific publications, which can often win you the links you’re seeking.

These simple tips provide the basis of a sound link building campaign—but of course, they are easier said than done. Building the right kind of content takes time and skill, but Grammar Chic, Inc. can help. Our writers have ample expertise writing across myriad industries, and we know how to create content that’s link-worthy.

Schedule a consultation with our writing team today. Contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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June 6, 2018 · 2:23 pm

4 Reasons Your CTAs Are Falling Flat

Every piece of marketing content you write—every blog post, every email, and every Web page—should have a clear call to action. The CTA serves a simple yet pivotal role in telling your readers what steps they should be taking next—whether that means buying a product, calling for an appointment, signing up for your email list, or simply sharing your post with their friends.

But not all CTAs are created equal—and if your calls aren’t generating action, it could be for any number of reasons. Here’s a quick troubleshooting guide.

You forgot the action part.

This is more common than you might think. It’s common to assume that the CTA is any short, snappy wrap-up to your content—but the goal of the CTA isn’t to summarize; it’s to encourage your readers to take the next step. So if your CTA doesn’t include a clear verb, calling your readers to action, then it’s simply not doing its job.

Some examples of basic, effective CTAs:

  • Call today to schedule your appointment.
  • Download our free e-book right now.
  • Sign up for additional updates.

Notice that each one starts with a verb, and each one leaves little doubt as to what you want the reader to do next.

Your verb choice is weak.

Speaking of verbs, it’s important to pick some really evocative ones—yet all too often, we see CTAs written with bland, boring verbs like these:

  • Enter
  • Continue
  • Click here

Though these technically qualify as action words, they’re hardly motivating. Aim for something a little more exciting! Some of our favorite CTA verbs include discover, explore, and start your journey—e.g.:

  • Discover the secrets of content marketing by joining our email newsletter.
  • Explore your financing options by calling a loan specialist today.
  • Start your journey with meditation today; download our free guide!

You forget about benefits.

It’s not enough to tell people what to do; you also need to tell them why they should do it. In other words, what’s in it for them?

A good CTA conveys real value—like in these examples:

  • Save money on your monthly utility bills by downloading our energy efficiency e-book.
  • Get one-on-one content marketing assistance when you call one of our consultants.
  • Increase your sales numbers by up to 20 percent when you download our program.

Your CTA is too long.

Finally, remember that the hallmark of a strong CTA is that it’s short and snappy. You don’t need to rehash your entire sales pitch; just get to the point. There’s no reason for your CTA to be any longer than one to two sentences, clearly laying out the invitation and the benefits, then moving on.

Though a CTA is brief, there’s a lot of strategy that goes into writing one—and that’s where we come in. Our writers have ample experience crafting CTAs that generate measurable results. Learn how our team can make your CTAs exponentially more effective; contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

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February 19, 2018 · 5:22 pm

Meta Descriptions are Longer—and More Important—Than Ever

Mere weeks ago, Google announced a fairly major shake-up to the status quo. Meta descriptions, which have long been limited to 160 characters, can now be up to 320 characters—effectively doubling the size of this crucial online real estate.

What are Meta Descriptions, and Why Do They Matter?

If you’re not sure what a meta description is, conduct a Google search right now. In the search results page, you’ll see a list of 10 (or so) blue links—i.e. your search results. Beneath each link you’ll see a brief blurb, summarizing what the content is about. That, basically, is the meta description.

Your meta descriptions matter because they provide Google with a sense of what your content is about—and, they offer search engine users with a sneak peek, helping them decide whether or not they want to click on your link.

“Meta descriptions play a big role in search results,” HubSpot notes. “The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description.”

What to Do with Longer Meta Descriptions

Hopefully you can see why meta descriptions are so meaningful—but the question remains: What are marketers supposed to do with all this extra space at their disposal?

Your first instinct might be to say that this is a boon for content writers and SEOs, who now have twice as much space to insert keywords, to offer a content synopsis, and to entice users to click through to their page. And that’s true, but it can also be a double-edged sword.

Consider it this way: Meta descriptions were initially developed to provide a short, snappy summary of your content, aimed at search engine users. That hasn’t changed. And while having 320 characters may help you develop a more compelling summary in some cases, there are just as many instances where less is more.

In fact, there’s an argument to be made that longer meta descriptions do more harm than good. Given that most searches now happen on mobile devices, where users aren’t as keen to do a lot of reading, brevity is generally best. Getting right to the point, with a pithy meta description, may actually be more beneficial than testing your reader’s patience with the full 320.

Meta Descriptions: A Case Study

Imagine this scenario: You’ve conducted a Google search for content writing services, and you’ve found Grammar Chic’s content writing services page. Which of the following two meta descriptions would make you more likely to click the link?

Discover the value of outsourcing your content writing needs to a company like Grammar Chic! Arrange a consultation with a content writing professional today!

OR…

Content writing services can help you keep up with the demands of regular content creation, while also freeing your time to focus on other areas of your business. Learn more about the content writing services of Grammar Chic, which include social media, blogging, press releases, website content, and more!

Now, there’s nothing necessarily wrong with either of these meta descriptions—but it’s hard to deny that the first one is a little punchier, a little more straight-to-the-point, a little more likely to command your attention and result in a click.

Let that be a lesson: In writing meta descriptions, you’ve now got more room to maneuver than ever before—but that doesn’t always mean you should take it.

We’d love to talk with you more about your content writing strategy—from headlines to body content to meta descriptions and beyond! For meta description writing strategies, contact Grammar Chic, Inc. at www.grammarchic.net or 803-831-7444.

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January 5, 2018 · 8:00 am

How to Write Emails That Move the Sales Needle

It’s easy to send an email—and it can cost you basically nothing. Your company can send a limitless number of marketing emails, hoping for the best—but if that’s the approach you take, you’ll find that your emails fall on deaf ears. In fact, you’ll probably find that they never get opened at all.

Just because emails are perceived as cheap and mundane doesn’t mean you should be careless in how you send them. With the right approach, marketing emails can be more than just inbox filler. They can actually move your sales needle and improve your bottom line.

How? By accomplishing a few things:

  1. First, your emails actually have to be opened and read.
  2. Your emails need to go to the right people.
  3. Your emails need to offer something of value.
  4. Finally, your emails need to earn the trust of each recipient.

Maybe that sounds like a tall order, but with the right email marketing strategy, these goals are totally attainable. Here’s how.

Get Your Subject Line Right

Remember, your marketing emails won’t accomplish anything if they don’t get read. And that largely comes down to the subject line. Your subject line sets the tone and establishes the first impression for each email you send—and a good subject line will entice the recipient to explore your message. That’s how you get your emails to be opened and read.

So what does a good subject line look like? For one thing, it’s succinct. According to one study, the best length for an email subject line is four words. Does that mean every email you send needs to have a four-word subject line? No—but you should definitely shoot for brevity.

As for the substance of your subject lines, make sure you avoid clichés. Emoji and overtly salesy language tend not to grab anyone’s attention. Instead, convey the value of your message. What does it say, or what kind of offer does it include? How will the recipient be better off for opening your message?

That’s what you should convey in your subject line—in as brief and punchy a way as you can.

Send Your Emails to the Right People

Another key to getting your emails opened and read is to make sure they go to the right people. Before you hit send, know who you’re sending to.

Accomplish this by keeping a well-curated email list. There are different ways to do this. Maybe you have lists for low-quality and high-quality leads; for returning customers and new leads. At Grammar Chic, Inc., we have distinct aspects of our business—resume writing and content marketing, for example—where the subject matter overlap is pretty minimal. Thus, we maintain separate email lists, only sending resume-related stuff to jobseekers, not to our friends who work in marketing.

Well-curated email lists are key for ensuring that, when someone receives your message, it contains something that speaks to them.

Make Your Emails Valuable

Finally, your emails must earn the trust of each recipient. To put it another way, you need to show that you respect your recipient’s time. Remember that the people who receive your emails probably receive a ton of messages over the course of the day. They have little patience for something that simply hogs space in their inbox. Rather than sending them a bunch of cursory messages day in and day out, send messages judiciously—and make sure each one really counts.

And to make a message count, you need to make sure it offers something of value. Value, of course, can come in many different forms—among them:

  • An offer for a white paper, guide, or other downloadable offer
  • A discount code or coupon
  • A first look at a new product or service, before it’s been unveiled anywhere else
  • Carefully curated, value-adding clips from your company blog

The bottom line? Don’t waste anyone’s time. Give them something that speaks to their needs and shows that you’re looking out for them—not just trying to hock your wares.

Write Emails That Improve Your Bottom Line

Good emails don’t just get read; they convert, in one way or another. As such, they can actually move your sales needle. We’d love to show you more about how that’s done. Reach out to Grammar Chic’s email marketing experts for a consultation. Call us at 803-831-7444, or visit our website at www.grammarchic.net.

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November 30, 2017 · 1:09 pm

A Quick Guide to Enterprise SEO

Every company wants to be found by search engine users; for this reason, every company should have an interest in search engine optimization. It’s been said before, but warrants repeating: Any company that can’t be found by the Google algorithms might as well be invisible.

But of course, specific SEO needs vary greatly from one business to the next. A small, local brick-and-mortar store has a radically different SEO agenda than, say, an international conglomerate.

This brings us to enterprise SEO, a subset of search engine optimization that caters specifically to the needs of very large businesses. But what does enterprise SEO really entail—and what makes it different from other SEO endeavors?

Enterprise SEO Defined

Essentially, when we talk about enterprise SEO, we’re talking about search engine optimization activities for Fortune 1000 companies—big brands whose needs are more robust (and whose budgets are typically bigger) than, say, mom and pop shops.

Enterprise SEO needs are varied. On the one hand, there is a need to be discoverable by everyday consumers—especially in localized contexts. At the same time, enterprise SEO must preserve online reputation while advancing global branding. A good enterprise SEO campaign will balance these different concerns, and will take an interest in both granular and big-picture issues.

Hiring an Enterprise SEO Company

Enterprise SEO companies—which typically work closely with existing marketing departments and CMOs—must bring some unique skillsets to bear. A few of these include:

  • Search engine trends can turn on a dime, and it’s important for big enterprises to be able to pivot accordingly.
  • It’s simply impossible to do efficient enterprise-level work without automation. A good enterprise SEO company will be certified and experienced in key technologies.
  • The volume of content that’s needed for effective enterprise SEO is typically quite large; it requires someone who’s able to keep up with this work.
  • CMOs want to see that their efforts are paying off—and the only way to prove this to them is to furnish them with advanced data and analytics.

Embracing Enterprise SEO

For companies that are large in size, the work of SEO can be daunting—but with the right partner, it’s possible to achieve great results. Engaging an enterprise SEO firm—complemented with a strong content campaign—can be the critical first step in that direction. Consider whether enterprise SEO is right for your company’s needs.

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September 11, 2017 · 3:03 pm

The Art of Writing Strong FAQ Content

There are certain website pages that are more or less standard. Every company website has a home page, for example. Most have an About page, and perhaps a page for Products and/or Services. A Contact Us page is also commonplace.

And then we come to the FAQ. While this is not a requirement for your business website, it is by no means uncommon, either. But would your company website be improved by an FAQ page? And if so, how can you write one effectively?

Do You Really Need an FAQ Page?

We’ll note from the get-go that not every company website needs to have a page for frequently asked questions. The Grammar Chic, Inc. site does not currently have one, for example. However, there are a few good reasons why you might consider adding an FAQ:

  • You actually do receive a lot of common or repeat questions, and wish to provide your customers with a quick and convenient resource.
  • You have a product or service that is a bit unusual or unfamiliar, and wish to build confidence and trust.
  • You believe there are some specific things that set your company apart from the competition, and want to articulate those in an FAQ. (For example, having a “how much does it cost?” section can be beneficial if you know your business bests all the competitor’s prices.)
  • You simply want to create a page that includes a lot of content/topics/keywords for SEO purposes—an FAQ can certainly be a good place to put a big bunch of content.

Again, the FAQ page is not for everyone—but if any of these bullet points resonate with you, perhaps it’s time to consider drafting one.

Writing a Good FAQ Page

The next question is, how do you write effective FAQ content? Here are some pointers.

  • Remember that—as with all of your online content—it’s not really about you. It’s about your readers and your customers. Make sure you’re writing an FAQ that’s actually helpful and value-adding—or else, don’t write one at all.
  • Going back through customer comments and emails to find real questions or areas of interest/concern is the best way to ensure your FAQ is relevant.
  • Be concise; offer the necessary information, but no fluff.
  • Remember to format for easy skimming, as most people aren’t just going to read an FAQ from top to bottom. Numbered lists and bullet points are key.
  • Remember that a good FAQ page will build trust, so avoid your sales pitch or marketing spiel here. The point of this content is to help the reader feel more at ease, not like you’re hammering them with your talking points.

Professional FAQ Writing Services from Grammar Chic, Inc.

One more thing: The Grammar Chic, Inc. team provides diverse Web content writing services for businesses all over the world, and as such as have plenty of experience writing compelling FAQ content. We’d love to write one for your business. Learn more by reaching out to us for a consultation. Hit us up at www.grammarchic.net or 803-831-7444.

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August 14, 2017 · 12:12 pm

The Right Way to Use SEO Keywords in Your Company Blog

One way to add SEO value to your written content is to include keywords. This is one of the oldest practices in all of digital marketing, yet also one of the least understood.

There have been a lot of pendulum shifts in the way marketers understand keywords; for a time, keywords were gleefully stuffed into every piece of content, and then there was a season when many wondered if keywords were on their way out.

The truth is that keywords still matter a great deal, and inserting them properly can add tremendous SEO value to your writing—yet judicious and strategic keyword use is something that requires some forethought and some discipline.

In this post, we’ll offer some basic practices for ensuring that, when you add keywords to your content, you do so effectively.

Keywords Drive Content—Not the Other Way Around

First, it’s really ideal if you use keywords as your starting point. Come up with your targeted keywords before you do any writing, and allow them to guide your approach—your topic selection, your structure, etc. This way, the keywords are worked into your content more organically.

The alternative is to write a piece of content and then add keywords after the fact. This isn’t optimal because it means the keywords will likely stick out like sore thumbs, or disrupt the flow of the writing. The goal should always be for your keyword use to be natural and seamless.

Keywords Reveal Something About Your Readers

Another important concept is keyword intent. If someone is searching for a particular keyword, it’s because he or she is seeking a certain kind of information. Think about why your buyers would be searching for a particular set of keywords, and what it says about their pain points and their ideal solutions.

This allows you to craft content where your keywords are not only present, but used in such a way to address the reader’s questions and provide a real sense of value. In other words, your keywords are in the content as answers, not just as SEO add-ons.

The Best Places to Include Keywords

Getting caught up in how many keywords is usually a dead end, but we do recommend trying to include keywords in a few strategic locations. Here are the places where keywords offer the most SEO value.

Headline

Include a keyword within the first 65 characters of your headline, if at all possible.

Body Text

The body of your blog post should have keywords used naturally throughout. Remember to never force them or stuff them; just use them where they fit naturally, ensuring that the content still reads well.

URL

A vanity URL slug, with your keyword included, is a great SEO feature.

Meta Description

Another great, often-overlooked place to add keywords is in your blog’s meta description.

Write Blogs with SEO Value

Keywords aren’t everything, but they can make your content more discoverable among search engine users. The Grammar Chic, Inc. team offers unsurpassed expertise in writing blog content with SEO value in mind. To talk to one of our ghost bloggers today, contact us at www.grammarchic.net or 803-831-7444.

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