Tag Archives: Call to Action

5 Tips for Acing an E-Commerce CTA

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When you’re running an e-commerce brand, your website really has one central purpose: Yes, you want to bring new clients into your sales funnel and provide them with the education they need to make informed purchasing decisions, but at the end of the day your goal is to close the sale. You want people to click on a button in your online store and purchase one of the items you’re selling—period. You want your website to be an around-the-clock sales machine.

That’s what makes it so essential to have a good, strong call to action in place. All business websites need CTAs, which guide your leads through the sales funnel and increase the likelihood of them taking the desired action. For e-commerce sites, though, the CTA should be especially pointed and impactful: Click this button to buy our product NOW!

5 Tips for Killer CTAs

But of course, there are good CTAs and bad ones—and a feeble or unpersuasive CTA will hobble your sales and render your website impotent. So how do you ensure that your e-commerce site is working with high-impact CTAs? Consider these tips:

Make it stand out! The whole point of the call to action is to grab your reader’s attention and make it clear what step you want the reader to take next—so you can’t afford to have a CTA that blends in with the rest of the page, or that gets buried under the rest of your content. While it is possible to be too over-the-top, you do want to use larger fonts, bolds, italics, bright colors, compelling graphics, and/or attention-grabbing verbiage to draw the reader’s attention. The language of the CTA should spell out, in no uncertain terms, what you want the reader to do next.

Keep it short. Your readers want to see what you want them to do, and don’t necessarily want to wade through ten paragraphs of text to get to the point. Do you want them to click a button and buy your product? Tell them so—in a sentence or two at the very most.

Offer specifics and convey value. Just because you keep it short, that doesn’t mean you cannot offer some specifics. Adding specific offers and numbers is especially effective. Try something like: Save 30% by ordering NOW! Or, Claim your free gift card; buy today!

Place your CTAs strategically. You should have one on every page of the website—but beyond that, your placement may vary. Generally it is best to have a CTA visible on the page without the reader having to scroll—placing it either above the fold or in a sidebar can work well. Also, there’s no law against having multiple CTAs on one page, especially if the page is longer or more content-heavy.

Don’t forget to say thanks. The CTA/order page should ultimately take the reader to a Thank You page, which is an essential way for building brand loyalty. Never forget it!

For help crafting killer CTAs, of course, the Grammar Chic team is always on hand. Give us a call today at 803-831-7444, or visit http://www.grammarchic.net.

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Filed under Business Writing, Content Marketing, Content Writing, Web Content

Five Things Your Call to Action Desperately Needs

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In content marketing—as in life—you can never assume that people know what you want from them. Sure, you can sit around all day hoping for your kids to do the dishes or your husband to take out the trash, but more likely than not, you’re going to have to ask them to do it if you really want it to get done!

And in much the same way: When there’s something you want your readers to do—whether buying a product, making an appointment, or signing up for your e-mail list—it’s best to just come out with it. No need to be coy: Explain what you want your readers to do. Guide them through your website and show them the action you want them to take.

The part of your page where you do this is called the call to action, and it is as important as any component of content you will ever write. A good call to action is succinct, action-oriented, and centered on benefits. It makes clear what you want your reader to do, but also how and why they should do it.

Not all calls to action are created equal. If your call to action isn’t doing its job, it could be that it’s lacking one of the essential components of a good, strong CTA. Here are five especially critical components:

  1. A strong action verb. Make this the first word of your call to action: Discover new solutions for your small business. Engage thought leaders like yourself. Uncover the secret of maximum productivity. Lead with a verb that draws attention and carries the sentence forward—and the reader along with it!
  2. Brevity. Get to the point. Your reader wants to know what you expect of them, what you want them to do—and the longer you drag it out, the more likely it is they’ll lose interest or your point will get muddled.
  3. Benefits. The call to action isn’t about you. It’s about your reader—what they need to do but also why they should do it. Make sure your call to action indicates what’s in it for them.
  4. Simplicity. There is a concept called the paradox of choice, which says that the more options people have, the less likely they are to actually pick something. If you write a call to action that invites people to call or e-mail or connect on Facebook or buy your product or download your e-book, you’re overwhelming them. Stick to one or two basic ideas, instead.
  5. Specifics.  Where should people go to buy your product, or what phone number should they call? Make sure your CTA provides all the information people need.

Crafting a compelling call to action is essential for getting anything done with your content—and the good news is, if you don’t know how to do it, we do. Enhance your calls to action today by contacting Grammar Chic, Inc.: 803-831-7444, or www.grammarchic.net.

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Filed under Content Marketing, Content Writing