In my last post, I detailed some major content marketing mistakes that you may be making without realizing it. Now that you know how to steer clear of those blunders, it’s time to cover some other unintentional faux pas that professionals frequently make when it comes to their content marketing strategy:
- Lack of support from management: You may have the best content marketing strategy on the planet, but if the rest of your organization doesn’t get behind it, it will probably fail. Company marketing efforts need to be cohesive, and require support from all levels of management in order to ensure success.
- Inconsistency: If you only update your blog every few months, chances are that this feature is doing you more harm than good. Not only do people lose interest when content is too sporadic, but outdated blogs also give the whole website the impression of being dated and out of touch. If you want to blog, stick with it and update frequently.
- Confusion about SEO: Part of getting exposure for your material is utilizing basic SEO principles. There’s no point in publishing material if it’s nearly impossible to find during a Google search. To make the most of your time, get an understanding of SEO basics.
- Unapproachable vocabulary: You want your writing to sound conversational. No one is going to look through your work if they need to keep referring to the dictionary to understand what you’re saying. Skip the slang, but also leave the SAT words out too.
- Aversion to social media: Users on Facebook, Twitter, and other platforms are looking for compelling content. Take advantage of this captive audience by publicizing your work on these channels.
- Ignoring subscribers: In many ways, your company’s subscribers are its most valuable contacts. These are people who have told you that they care about what you have to say. They’re either customers or potential buyers. When you get e-mail subscribers, treat them well. Provide them with useful content or deals.
- A boring layout: Humans are very visual creatures. Sure, we like to read words, but we like them much more when there are pictures too. Don’t make your blog a long block of text. Break it up with compelling images. It makes it much easier to read.
- Flat titles: First impressions count, even on blogs. If you’re giving your posts snooze-worthy titles, don’t be surprised when no one clicks on the link.
- Lack of call to action: Once you’ve got readers spending time on your site, you want to turn them into paying customers. Every blog post on your site should include a call to action. Make it easy for the user to figure out what he or she should do next. Do you want them to download an e-book? Subscribe to your e-mail list? Make that known. Internet users need a little guidance.
- Stale content: There’s always a way to put a new spin on a topic, but it’s also important to know when an issue has received plenty of coverage. Readers want to hear your take on a subject, but they don’t want to continue seeing redundant posts. Make sure that the materials you’re creating are fresh and appealing.
The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.