Tag Archives: Content curation

Why Your Company Should Move Beyond Content Marketing Freelancers

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These days, there aren’t many business owners who seriously dispute the value of original, branded content. It can be proven, with graphs and charts, that YouTube videos increase brand engagement and boost website traffic; that blog posts can be invaluable for bolstering SEO; that e-books and white papers can be unparalleled tools for generating leads. The list goes on and on.

What business owners do question is how best to achieve their content goals. Some take on the tough job of content creation themselves, which is something we admire. Others choose to enlist freelancers. Certainly, the Internet is full of resources that make it easy to track down freelance writers and content creators, and in some cases this approach can work wonderfully.

There is another option that we would obviously recommend most highly, which is engaging the services of a content writing firm—like Grammar Chic, Inc. For companies that have grown past freelancers, this is the logical next step. Allow us to provide a few reasons why.

As your content needs grow, you’ll need to hit bigger volume goals. A freelancer can work well when you’re looking for a blog post each week, but what happens when you need 40 articles churned out, a full website content revamp, or something similarly ambitious? A lone freelancer won’t be able to keep up with that brisk production pace, but a full writing team, with a deep bench of content creators, will.

Freelancers may not have the breadth of experience you need. An integrated marketing campaign will require a wide range of content—not just blog posts but e-books, marketing emails, FAQ pages, how-tos, and more. Each of these content types calls for a different skillset—something you’ll find on a writing team, but not necessarily with a lone freelancer.

Proving ROI is something many freelancers will struggle with. It is inaccurate to say that content ROI cannot be proven; in fact, Grammar Chic routinely provides clients with reports and statistics that show just what kind of results our content is getting. This is a capability that freelance writers simply might not have.

Writing companies will have a wider network of resources to call on. Looking to get a blog post syndicated, or to have a press release distributed through a reputable PR newswire? Freelancers may not have these connections—but a company like Grammar Chic does.

A writing company will provide critical dependability. The worst-case scenario, content-wise, would be for a writer to quit on you in the middle of a big content push, leaving you to find and train someone new. Freelancers are much more likely to do this than a writing company is; a company like Grammar Chic puts its professional reputation on the line when it enters into a contract with a new client, and always sticks to the promises made.

There are some other key distinctions we could name, too—and we’d love to talk with you about them one-on-one. Start the conversation today. Contact Grammar Chic’s deep bench of writers by calling 803-831-7444, or by visiting www.grammarchic.net.

 

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Filed under Blog Writing, Brand Management, Business Writing, Content Marketing, Content Writing

In Search of Authentic Content: Finding Material That Is Worth The Read

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Whether you’re looking up a recipe for dinner or information on a service that you’re interested in purchasing, the Internet is your oyster. You have access to thousands upon thousands of web pages, all available within a matter of seconds as you browse in your pajamas. But though this instant access to information is valuable, it also creates an interesting dilemma:

What separates authentic content that has value and truth behind it from a no-name blog, published by a so-called “authority” on the subject?

Thanks to user-friendly web design templates and services such as WordPress or Blogger, it’s easy to make a personal site look professional for only a nominal fee. But with the low barrier to entry found on the Internet, it becomes harder to tell the true industry authorities from the “Well, I read this on Wikipedia once” kind.

This poses a frustrating problem for people who are looking for authentic content as they search, but don’t have hours to spend checking and double-checking sources. You don’t always have time to consider whether the author has a background in journalism or business, or is simply trying to promote their own product.

For those looking to locate authentic, trustworthy content in a sea of sites, consider these points:

  • Know the source: If the materials you’re perusing were paid for by a brand or company, this information should be clearly noted. If the writer received a free product which they are now discussing, they should explain this. If you don’t see any indication that the article was created specifically for a paying customer, consider what you’re reading. If it sounds like an infomercial for a product or service, there may be other partnerships at stake that you’re unaware of.
  • It is truthful: The best pieces of information available online provide truth, supported by personal stories or data. Opinions are valuable too, but if the work is simply discussing the experience of that one author, this should be noted.
  • Biases are acknowledged: If the author interviewed their best friend’s father in the piece, this connection should be highlighted, thus helping the reader to form well-educated opinions about what they’re reading. It may also become necessary for the author to share his or her background in order to provide some context for their work. If they were abruptly fired from an organization, it may become difficult for them to write a non-biased piece about the company’s success, thus altering the tone of the article.
  • Press releases contain true information: It is acceptable for a website or other source to publish press releases, provided that the details contained within the document are accurate and true. There are many press releases that offer up valid information that others would find useful. However, there are some that are thinly veiled plugs for certain brands. Be aware that anyone who wants to pay for press release distribution can send their promotion, pitch or story to the masses.
  • It provides useful information that people need to know: While promoting a product is important for brands, ultimately consumers want to read information that contains useful facts that they need to know. A reader will quickly click away from a webpage if they’re reading something that was clearly written solely for the purposes of promoting an item. The best way to get plenty of eyeballs is to share important, relevant details. If you have to dig to find any semblance of useful information within the text as you read, you should consider the source carefully.

The best and most authentic content is transparent to readers. You can easily find out how to contact the writer or learn more about the organization. This transparency can help an Internet user rest assured that what they’re reading is honest and accurate.  Moreover, know that Google considers the welfare of the reader when writing and updating their search engine algorithms.  The Panda and Penguin updates were done with Google’s readership in mind and successfully banished a lot of spammy, unreadable, boring and non-authoritative content to the ether.

The team at Grammar Chic specializes in a variety of professional writing and editing services. For more information about how we can help you, visit www.grammarchic.net or call 803-831-7444. We also invite you to follow us on Twitter @GrammarChicInc for the latest in writing and editing tips and to give a “like” to our Facebook page. Text GRAMMARCHIC to 22828 for a special offer.

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Filed under Content Writing