Tag Archives: Content management

The Art of Writing Strong FAQ Content

There are certain website pages that are more or less standard. Every company website has a home page, for example. Most have an About page, and perhaps a page for Products and/or Services. A Contact Us page is also commonplace.

And then we come to the FAQ. While this is not a requirement for your business website, it is by no means uncommon, either. But would your company website be improved by an FAQ page? And if so, how can you write one effectively?

Do You Really Need an FAQ Page?

We’ll note from the get-go that not every company website needs to have a page for frequently asked questions. The Grammar Chic, Inc. site does not currently have one, for example. However, there are a few good reasons why you might consider adding an FAQ:

  • You actually do receive a lot of common or repeat questions, and wish to provide your customers with a quick and convenient resource.
  • You have a product or service that is a bit unusual or unfamiliar, and wish to build confidence and trust.
  • You believe there are some specific things that set your company apart from the competition, and want to articulate those in an FAQ. (For example, having a “how much does it cost?” section can be beneficial if you know your business bests all the competitor’s prices.)
  • You simply want to create a page that includes a lot of content/topics/keywords for SEO purposes—an FAQ can certainly be a good place to put a big bunch of content.

Again, the FAQ page is not for everyone—but if any of these bullet points resonate with you, perhaps it’s time to consider drafting one.

Writing a Good FAQ Page

The next question is, how do you write effective FAQ content? Here are some pointers.

  • Remember that—as with all of your online content—it’s not really about you. It’s about your readers and your customers. Make sure you’re writing an FAQ that’s actually helpful and value-adding—or else, don’t write one at all.
  • Going back through customer comments and emails to find real questions or areas of interest/concern is the best way to ensure your FAQ is relevant.
  • Be concise; offer the necessary information, but no fluff.
  • Remember to format for easy skimming, as most people aren’t just going to read an FAQ from top to bottom. Numbered lists and bullet points are key.
  • Remember that a good FAQ page will build trust, so avoid your sales pitch or marketing spiel here. The point of this content is to help the reader feel more at ease, not like you’re hammering them with your talking points.

Professional FAQ Writing Services from Grammar Chic, Inc.

One more thing: The Grammar Chic, Inc. team provides diverse Web content writing services for businesses all over the world, and as such as have plenty of experience writing compelling FAQ content. We’d love to write one for your business. Learn more by reaching out to us for a consultation. Hit us up at www.grammarchic.net or 803-831-7444.

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The Right Way to Use SEO Keywords in Your Company Blog

One way to add SEO value to your written content is to include keywords. This is one of the oldest practices in all of digital marketing, yet also one of the least understood.

There have been a lot of pendulum shifts in the way marketers understand keywords; for a time, keywords were gleefully stuffed into every piece of content, and then there was a season when many wondered if keywords were on their way out.

The truth is that keywords still matter a great deal, and inserting them properly can add tremendous SEO value to your writing—yet judicious and strategic keyword use is something that requires some forethought and some discipline.

In this post, we’ll offer some basic practices for ensuring that, when you add keywords to your content, you do so effectively.

Keywords Drive Content—Not the Other Way Around

First, it’s really ideal if you use keywords as your starting point. Come up with your targeted keywords before you do any writing, and allow them to guide your approach—your topic selection, your structure, etc. This way, the keywords are worked into your content more organically.

The alternative is to write a piece of content and then add keywords after the fact. This isn’t optimal because it means the keywords will likely stick out like sore thumbs, or disrupt the flow of the writing. The goal should always be for your keyword use to be natural and seamless.

Keywords Reveal Something About Your Readers

Another important concept is keyword intent. If someone is searching for a particular keyword, it’s because he or she is seeking a certain kind of information. Think about why your buyers would be searching for a particular set of keywords, and what it says about their pain points and their ideal solutions.

This allows you to craft content where your keywords are not only present, but used in such a way to address the reader’s questions and provide a real sense of value. In other words, your keywords are in the content as answers, not just as SEO add-ons.

The Best Places to Include Keywords

Getting caught up in how many keywords is usually a dead end, but we do recommend trying to include keywords in a few strategic locations. Here are the places where keywords offer the most SEO value.

Headline

Include a keyword within the first 65 characters of your headline, if at all possible.

Body Text

The body of your blog post should have keywords used naturally throughout. Remember to never force them or stuff them; just use them where they fit naturally, ensuring that the content still reads well.

URL

A vanity URL slug, with your keyword included, is a great SEO feature.

Meta Description

Another great, often-overlooked place to add keywords is in your blog’s meta description.

Write Blogs with SEO Value

Keywords aren’t everything, but they can make your content more discoverable among search engine users. The Grammar Chic, Inc. team offers unsurpassed expertise in writing blog content with SEO value in mind. To talk to one of our ghost bloggers today, contact us at www.grammarchic.net or 803-831-7444.

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How Social Media Can Drive Brand Loyalty

In most areas of life, quality is of considerably greater importance than quantity. Case in point: Social media followers. It’s definitely significant for your company Facebook page to have a lot of followers, for instance, but it’s not especially meaningful if those followers don’t ultimately become faithful customers. Most businesses would surely prefer 10 followers—if they are loyal, paying customers who recommend your business to all their friends—to 100 followers who are casual and uninvolved.

And as it happens, social media can be a powerful tool for cultivating this kind of loyalty. We’ll offer you a few ways how.

Using Social Media to Enhance Brand Loyalty

Focus on value. We say this all the time, but it’s important: The best question you can ask when considering content shares is, what’s in it for my customers? Everything you offer should address their pain points or their needs, or at the very least make them chuckle. Remember to follow the 80-20 rule here, and keep roughly 80 percent of your posts strictly informative. You can directly market your company the other 20 percent. Providing real, free value over spammy self-promotion is how trust is formed.

Post with consistency. If you want your social media followers to stay connected and engaged with your brand, and to keep your company in the forefront of their mind, you’ve got to post regularly. We really recommend a post or two daily; posting once every nine months, meanwhile, is really just a waste. You might as well not post at all.

Remember the social in social media. A lot of companies post content to social media sites, but are they actually interacting with followers? That shows you’re willing to go the extra mile. Be vigilant in answering questions, responding to complaints, and being a part of your own online community.

Position your brand as the solution. When you do promote your brand directly, it shouldn’t be portrayed as just another consumer product, or a faceless online company. Instead, connect the dots. Show how your brand solves the problems your customers are facing. If you’re also building authority by giving away free, valuable information—as we noted above—then this will really help you appear as a trustworthy ally.

With a smart, strategic posting strategy, you can use social media to develop a faithful user base—and we can help you develop just such an approach. Reach out to the content marketing experts at Grammar Chic, Inc. to learn more. Connect at 803-831-7444, or www.grammarchic.net.

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Boost Your Online Reputation in 5 Tiny Steps

You probably know the old saying about having a good reputation: It takes a lifetime to build one, but just an instant for it to be torn down. That to say, cultivating a positive reputation is hard work, both for individuals and for businesses.

But that’s not to say there aren’t some tiny steps you can take to boost perceptions of your brand, including online perceptions. In fact, online reputation management is something you can invest in every single day, by taking just a few very small, simple steps. Allow us to explain.

5 Ways to Fortify Your Online Reputation

Check Your Social Mentions

It takes just a moment to sign into Twitter to see if your brand has received any mentions; you can go a step further by doing a Twitter search for your brand name, and seeing what comes up. From there, you can check Facebook and any other social platforms on which you are active, and see if your company is being talked about. And if you do have some mentions, it’s generally a good idea to respond to them—answering any questions, offering thanks for positive mentions, providing customer service to those who have concerns or complaints.

Check Your Online Reviews

After you check social media, spend a minute looking at any online reviews you’ve accrued in the past day or so—again, Facebook is important, as are Google, Yelp, and any other platforms on which your company gets notices. Offer thanks for positive reviews; respond to negative ones appropriately.

Google Your Brand Name

It is always a smart idea to know what’s being said about your business, and to have a good sense of what people see when they search for you online. Hopefully you won’t run into anything unwelcome, but if you do, that’s a good reason to reach out to a digital marketing company. Also note that setting up a Google alert for your brand name can be a major time-saver.

Post Content

It doesn’t take too much time to share a helpful or informative article on social media—and again, there’s a way to maximize your efficiency, specifically by setting up an editorial calendar for a week’s or a month’s worth of posts. Remember that posting solid, actionable information, when it’s relevant to your brand, gives your company added authority and thought leadership.

Research Your Niche

Take five minutes to read the major blogs or publications that relate to your vertical. Take notes of any hot topics you need to address in future blogs or social media posts. Jot down any inspiration you have. Again, this is just about building thought leadership—and it can be pretty quick and painless!

Build Your Brand Through Content Marketing

There is much you can do to establish your brand as the brand of choice among consumers—and if you want to go beyond these simple steps, we can help. Learn more about the value of brand-enhancing content by reaching out to Grammar Chic, Inc. Connect with us at www.grammarchic.net or 803-831-7444.

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Give Google Exactly What it Wants

Here at Grammar Chic, our pet nickname for Google is the Content Monster. You see, the world’s most powerful search engine is like a beast that’s constantly hungry; if you want to stay in its good graces—that is, maintain online visibility and SEO prominence—you’ve got to throw it some chow on a pretty consistent basis.

And it helps to know exactly what kinds of grub this Content Monster likes to devour.

Regular content publication is certainly crucial, but it’s especially beneficial to post content that fits within the Content Monster’s regular diet; in other words, you don’t want to feed it just anything. There is such a thing as bad content—stuff Google just spits back out. No, you want to make sure the Content Monster is enjoying all of its favorite delicacies.

So what does that mean, exactly?

Allow us to show you, with a quick rundown of Google’s favorite kinds of content.

This is the Content That Google Loves

Long Form Articles

We’ve blogged before about word count, and noted that in some cases, a shorter article just makes more sense. With that said, Google is in the business of providing substantive answers and thorough solutions to its users—so if you’re able to put together a really rigorous and in-depth article that spans 1,500-2,000 words, that’s certainly something the Content Monster will eat up.

Evergreen Posts

If you’re writing about a topic that will be old-hat or out-of-date by tomorrow morning, you can’t really expect to score long-time search engine prominence. While flashy, hot topic posts have their place, those timeless topics are the ones that will more likely win you the Content Monster’s favor.

Lists and Galleries

The human brain seeks organization, and tends to like information that’s laid out in a clear, easy-to-follow format—like a top 10 list. Google knows this, and lends priority to articles that are structured in this way.

Resource Banks

What we mean by resource bank is, any article that will lead search engine users to still more good content. For example, a used car dealership could post its list of the top 10 best family cars, and under each entry on the list it could have a link to a separate, in-depth review of the vehicle. Google likes its users to be able to keep clicking, keep searching, and keep discovering more—so use that to your advantage with inter-connected posts.

Videos

You don’t want to post a video without some kind of caption or written synopsis, but you can make video a focal point of your content marketing campaign. The Content Monster isn’t going to object.

A final note: What Google ultimately wants is anything that provides good, relevant, and actionable information to users—period. Make that your guiding concern in content creation.

Feed the Content Monster

Keeping up with the constant demands of the Content Monster is tough—but we can help. Let’s talk about Grammar Chic’s content marketing services and how they can benefit your business. Reach out to us at 803-831-7444, or www.grammarchic.net.

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How to Write Great Content for Short Attention Spans

There is always more and more online content vying for readers’ attention—yet it seems like the average online attention span is getting shorter all the time.

This is something that any content marketer has to take into consideration. You need your content to be read and interacted with, yet your audience may have very little patience to sit through anything that isn’t totally optimized to keep them engaged.

So how do you optimize your written content? Here are a few tips to consider.

Start with Buyer Personas

People are going to be a lot more willing to read your content if it feels like it was written directly for them. That’s why you need to start with your audience, and ideally with a well-composed buyer persona. What are the pain points you need to address? What are the values? What kind of language should you be using—highly technical or extremely casual? And what do your readers ultimately want to gain from your content? To answer these questions, you have to have a pretty good sense of who you’re writing to.

Structure it Well

It’s also important to make sure you organize your content in a way that makes it easier to read—and, for that matter, to skim. Some ways to do so include:

  • Write in short paragraphs
  • Avoid long sentences
  • Use subject headings to break up the content
  • Use bulleted lists whenever you can
  • Make sure you end with a good summary of your main takeaways/action steps

Don’t Let Your Words Stand Alone

A plain black-and-white page of text is inevitably going to be a little boring, and strain the average reader’s attention span. Images, infographics, and embedded videos can spice things up significantly, while also helping to break up the content and make it more digestible.

Be Clear in Your Value Proposition

Put yourself in the shoes of your reader, and ask: What’s in it for me? The reader should be able to walk away from your content with some value, some specific benefit. You need to emphasize that value up front, both in your headline and in your introduction, ideally in the first paragraph. Let readers know that they will see a benefit from reading your content.

Don’t Be Afraid to Go Long

A final note: Short attention spans do not necessarily call for short content. There is still plenty of room for articles that go in-depth and provide more specific value. In fact, a reader with a short attention span may prefer these articles; a flimsy blog post may seem like a waste of time, while something more substantive may seem like it’s a lot more worthwhile.

You can create content that engages even the ficklest reader—but if you need an extra hand in enhancing your content, don’t hesitate to give us a call. Grammar Chic can help you write content that gets read and engaged with. Learn more at www.grammarchic.net, or 803-831-7444.

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Filed under Blog Writing, Business Writing, Content Marketing, Content Writing, Social Media, Web Content

5 Ways to Make Your Written Content More SEO-Friendly

Whether you’re writing content for your company website or dashing off the latest company blog post, you want it to be something good—something that offers value to your reader, and reflects well on your brand. At the same time, you want it to be something that’s search engine optimized. After all, great content isn’t very useful if nobody can find it.

This is a little bit of a false dichotomy, perhaps. Generally speaking, writing good, valuable content is the single best way to optimize it, and all the SEO tricks and gimmicks in the world can’t compete with the raw power of quality writing.

With that said, there is certainly a need to ensure that your content is as palatable for search algorithms as it is for human readers, and simply writing a good article is only the first step. As you seek to maximize your content’s SEO potential, here are five simple principles to keep in mind.

Improve Your On-Site SEO

Originality is Imperative

First and foremost, make sure that what you are writing stands on its own. Google doesn’t see any value in duplicate content, and as such it tends to penalize it. Regurgitating the exact same copy for each product page on your website, for instance, or simply copying text from the website to the company blog, will lead to diminished rankings. Take the time to ensure that every piece of content you write is phrased uniquely. Tools like Copyscape can help you ensure that you’re not plagiarizing yourself or others.

Readability Matters, Too

Google’s bots are more likely to favor articles that are readable to wide audiences—and that means using short sentences and paragraphs, limiting your ten-dollar words, and abstaining from the passive voice. Good, concise, punchy content—written in a way that makes it easy to read—will only help you as far as SEO rankings go.

Your Title Should Be Optimized

Writing a catchy headline is key. So is keeping the title to a Google-friendly length of 55-60 characters max. Finally make sure your URL matches the title and contents of the page; a URL that’s just random numbers hampers your SEO efforts.

Be Structured

Your content should have a structure that makes it easy for readers—and search bots—to follow along and get the basic gist of what you’re saying, even just by skimming. The best way to do this is to structure your article with H1, H2, and H3 tags to break up different sections of content. Bullet points and numbered lists can also be helpful, when applicable.

Use Keywords—Judiciously

Though you want to avoid keyword stuffing, and shouldn’t sacrifice quality for keyword count, keywords can certainly be useful in demonstrating what your content is ultimately about. We’ve blogged about the importance of judicious keyword strategy before.

Write Content That Gets Discovered

With the right approach, you can write content that pleases people and search bots alike—no easy feat, but worth it in the long run. Or, you can hire our team to write it for you. Contact Grammar Chic today to ask us about our SEO-friendly content writing services. Reach out at 803-831-7444, or www.grammarchic.net.

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