Tag Archives: Content Marketing Advice

5 Tips for Marketing During a Recession

When times get tough, businesses pinch pennies… and usually, it’s the marketing budget that gets pinched first.

This is an understandable instinct: Faced with leaner profits and greater financial instability, business owners naturally may look to their marketing budget as something “extra.” That is, something non-urgent. Something of middling importance. Something cuttable.

Marketing Matters — Even During Lean Times

Actually, slashing your marketing budget is the wrong approach: The businesses that do so jeopardize their long-term market share. In fact, during periods of financial downturn, robust marketing is more necessary than ever.

There are several reasons for this:

  • If your business is pinching pennies, you can bet that your customers are, too. They’re going to be extra cautious about which products and which brands they entrust with their hard-earned money. Marketing may be just what you need to remain top of mind, and to give yourself an edge over the competition.
  • Continuing to market during a recession also conveys your strength and resolve: It shows resilience and a mind for the big picture, traits likely to appeal to customers who are grappling with their own financial uncertainties.
  • By contrast, cutting your marketing budget will leave you with a diminished online presence and a vanishing brand awareness… providing an opening for competitors to swoop in and steal your customer base.

Tips for Effective Marketing During a Downturn

The answer for small business owners, then, isn’t to cut their marketing budgets, necessarily, but to use their marketing resources effectively and judiciously. Here are a few guidelines to keep in mind:

  1. Reach out to existing customers. Your loyal customer base is one of your most valuable assets. These customers already trust you, and already have a pretty clear idea what to expect from your products and services. Focus on maintaining contact through social media and email newsletters, gently reminding them that you’re open for business at their discretion.
  2. Be consistent. This is important no matter the economy, but it’s especially impactful during downturns. There’s likely going to be less marketing noise than usual, so you can make a big impression simply through consistency: Create a monthly schedule for blogging, social media, and email, and stick with it.
  3. Tap into the right emotions. What’s the best way to connect with consumers during a downturn? The answer isn’t to be glib and pretend like the recession isn’t happening, but neither is it to wallow in despair. Instead, convey encouragement and empowerment. The “we can do it,” problem-solving attitude is most likely to resonate with customers who are looking for some uplift.
  4. Keep an eye on your data and metrics. Pay attention to the product pages or blog posts that see heightened traction during the recession, as well as the areas of your business where interest seems to vanish. These metrics can provide clear insight into the kinds of pain points your customers wish to address. Those are naturally the areas you’ll want to focus on with your marketing budget.
  5. Emphasize your value proposition. As we noted above, consumers will be extra vigilant about where they spend their hard-earned money. To win their business, you’ll need marketing assets that clearly convey the value you offer, the benefits you provide, and the pain points you address. This is an area where professional copywriting can be invaluable.

Keep Marketing

The bottom line? Marketing isn’t a fair-weather investment. If anything, it’s even more important when times get tough. We’d love to help you get your message across, and to make smart use of your marketing capital. Reach out to the Grammar Chic team by contacting 803-831-7444, or by visiting www.grammarchic.net.

Leave a comment

Filed under Content Marketing

6 Strategies for Your Social Media to Stand Out from the Crowd

Social media has become a key component of many companies’ content marketing efforts because it is versatile and can quickly reach people around the world. But with so many businesses vying to connect with customers, it has also become incredibly competitive. Attention spans are short, and customers are constantly bombarded with information. That means you have to take steps to make your social media presence stand out and capture customers’ interest.

Here are a few tips to get started:

1. Be Authentic.

Make sure that your business has a clear mission, vision, and voice. Create content that is personable and connects with your customers. Show them what your business stands for and values, especially on topics that are relevant to your industry or audience. Let them know that you believe in your products, services, and people. Let them see “behind the scenes” at how things get done and who’s working in different departments to be more relatable and real.

2. Be Engaging.

Design posts that encourage customers to interact. Ask questions, take polls, and run contests. Give them a reason to get involved and allow them to make their voice heard. Share testimonials or customer-generated content if appropriate. Customers like to see and hear from people like them, and they like to know you’re listening and want their input.

3. Be Responsive.

Along those same lines, if you want customers to be engaged with your page, make sure you are responding to the good and the bad. Go through and answer questions, thank people for their feedback, share more information, and respond to concerns. Show that you value their feedback and are listening.

4. Make it Visual.

Post after post of text tends to blend together. Change things up and add pictures, images, and videos to your social media. Capture their attention with a visual, then share a compelling story, witty comment, or call to action in the caption. Why just tell them about your product or service when you can show it in action?

5. Know Your Audience.

Just because a social media platform exists does not mean that your business has to be on it. Customize your content to what performs best on each platform and where your customers are. That also means knowing your audience, how they want to connect with your business, and what type of posts they want to see. Don’t try to be everything to everyone. Focus on what you do best and capitalize on that.

6. Stay Consistent.

Create a recognizable brand and be true to that. Make sure that you are showing consistent brand messaging across platforms so that no matter where or how customers find you, they get the same impression and quality experience.

Does your small business’ social media strategy need a refresh to stand out from the competition? Contact Grammar Chic today to learn more about how we can help.

Leave a comment

Filed under Social Media

Content Refresh: 7 Post Ideas to Revive Your Social Media Strategy

It can be easy to fall into a rut when developing content for social media. You get into a routine creating the same types of posts and sharing variations of the same information. This repetitiveness can cause users to keep scrolling past and reduce overall engagement.

It’s time to shake things up and give your social media strategy a much-needed refresh. Here are a few post ideas to revitalize your social media marketing and attract your audience’s attention whether you’re posting on Facebook, Twitter, or LinkedIn.

  • Break Things Up with Photos and Videos

Line after line of text gets boring. Brighten up your page with photos that show your products or services in action, highlight product benefits, or give helpful how-to insight. Create short videos to increase engagement by demonstrating how your product works, what it offers a user, showcasing attractive features, or introducing new items.

  • Ask Questions

Encourage users to interact by asking for their feedback. You can create a simple poll with multiple choice answers, post two choices and have users pick A or B, or ask people to fill in the blank to complete a statement. This can also be a great way to conduct informal research and gain insight into what your customers like.

  • Share Testimonials

People love to hear what real customers think about a product or service. Create attractive graphics that incorporate reviews from satisfied customers. Pick statements that offer valuable insight and entice potential customers to take action themselves.

  • Incorporate User Generated Content

What better way to promote your business than by sharing posts from your customers? It could be a photo, video, or graphic where they express their thoughts in a relatable, authentic way. Don’t forget to ask permission and give credit to the original creator!

  • Answer Frequently Asked Questions (FAQ)

Your team probably fields a lot of the same questions every week. Use this as an educational moment and create a fun post that publicly answers a question or two and gives customers more information. This can speed up their decision-making process because you’re answering what they want to know.

  • Take Users Behind the Scenes

How is your product really made? Who are the people making it happen? Spotlight a different employee or department each week. Make a video showing part of the design or production process. Snap a picture of everyone enjoying a company outing. Give insight into what goes on behind the scenes and humanize your business.

  • Go Live.

Facebook, Twitter, and LinkedIn all have options for live streaming, or you can share a link to a live event on another platform. Give customers the opportunity to interact, ask questions, listen to thought leaders, or watch a panel discussion.

Consider your business and audience to decide what approaches might be a good fit, and then get started! Experiment and see what works well and what doesn’t. Give new strategies a few tries to allow them time to gain traction and boost engagement. Keep your content marketing fresh so customers want to stay connected and know what’s happening.

Is your business’ social media strategy in need of a refresh? Contact Grammar Chic today to learn more about how we can assist you.

Leave a comment

Filed under Content Marketing, Social Media

How to Create a Content Strategy for 2022

Though we’ve started a brand-new year, there are some things that haven’t changed. For example, a winsome content strategy remains paramount for building your brand, engaging your target audience, and driving sales.

Whether you’re building a content strategy from the ground up or looking to revive a strategy that’s been on life support, we’ve got a few tips to start the year off right.

Do the Groundwork

First things first: Before you start creating content, it’s important to have a clear sense of what you’re trying to achieve. We recommend spending some time auditing your current assets, checking up on your competition, and brainstorming about where you want your content to take you.

Some specific considerations include:

  • Set your objectives. One way to provide direction to your content strategy is to set some clear, measurable, and specific goals. This may be as simple as deciding that you wish to grow your email list by 50 percent or want to hit a particular benchmark for website traffic or time-on-page.
  • Define your audience. Who are you addressing with your content? Which people are you hoping to bring to your business website? Do some customer research and create a set of buyer personas, helping you zero in on a target audience.
  • Create a keyword list. Keywords reflect the terms and phrases that consumers use as they seek information about your products or services. You can find keyword ideas in your Google Ads or Google Analytics dashboards, or even by playing around with Google Autocomplete.
  • Audit your existing content. Spend some time reviewing the content on your business website and blog, as well as any other assets you have. Vet for quality, but also check the metrics to see what kind of content seems to perform well for you (and which assets haven’t performed well at all).
  • Make a set of categories. We also recommend developing a list of categories based on your previous/existing content. For example, if you own a plumbing company, you may have a category for preventative maintenance, a category for DIY tips, a category about energy efficiency, etc. These categories can help you brainstorm new content ideas. And, they help you see if there are areas you’ve been focusing on too much, or areas you’re neglecting.

Produce Content

Once you’ve laid the groundwork, the next step is to get serious about producing content that’s aligned with your strategy. A few recommendations:

  • Develop an approach to content ideation. You’ll need to be producing new content ideas on a regular basis. Schedule regular brainstorming sessions with your team members, perhaps using your keyword and category lists to facilitate the discussion. Also make a habit of consuming content from your competitors or from industry authorities; you never know when inspiration will strike!
  • Create a topic list. As new topics arise, add them to a shared spreadsheet. Include a working title, a one-or-two-sentence summary, a proposed call to action, and a list of relevant keywords to be used in the content. You might also include inspiration/research articles, when applicable. Also make sure you denote any landing pages or other assets to which you’d like the content to link.
  • Make a schedule. In conjunction with your topic list, develop a regular rhythm of writing. You may want to use your topic list to assign a due date, or to assign different writers to each topic (if you’re lucky enough to have a team of writers collaborating with you).
  • Check for quality. Make sure your process includes a quality check. An editor or proofreader should review all content for grammar and typos, and also confirm that it aligns with your overall objectives. A plagiarism check may be wise, too.
  • Vet for SEO. Also make sure content is reviewed by someone with some SEO knowledge, who can advise you on things like linking, meta data, and keyword usage.

Produce and Promote

Once you develop and publish new content, you’ll also want to make sure you promote it to all the appropriate channels.

  • Compile topics for newsletters. Hopefully, you have a regular e-newsletter where you can share the latest blog posts, videos, etc.
  • Share to social media. Also be sure that you have a team member who is in charge of sharing content to all of your branded social media accounts.
  • Consider paid promotion. For content that you really believe in, promotion via paid ads may prove fruitful.

Ask for Help

One final tip? Remember that you don’t have to do all of this yourself. In fact, the most efficient way to get high-quality content may be to enlist a professional writing company. Reach out for a custom proposal and partner with Grammar Chic to make 2022 be your company’s best year.

To speak with the experienced content creators at Grammar Chic, Inc., contact us at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Content Marketing

6 Reasons to Invest in Professional Content Creation

Most business owners don’t need to be convinced of the value of online content. By now, the bottom-line benefits of content marketing are well-documented. The right content can lead to greater Google visibility, it can attract qualified leads, it can establish trust and rapport, and it can even ensure that customers are well-educated about your product and service offerings before they get in touch with your sales team.

No, the problem isn’t a perceived lack of value. The problem, in our experience, is a simple lack of time. Small business owners constantly have full plates, and as they get more and more swamped, blog-writing and content refreshes are usually the first items erased from the to-do list.

The solution? Hire a team of pros. Indeed, there are a number of benefits you can anticipate from investing in professional content creation.

Why Invest in Professional Content Creation?

  1. You lack a consistent online presence. Do you ever feel like your business is lost in a sea of competitors? One way to stand out, and to attract more attention from potential clients and customers, is to invest in blog posts, which in turn fuel your social media efforts. Regularly generating content allows you to cultivate a real presence on the Internet, potentially drawing in people who want to benefit from your thought leadership.
  2. You’re not feeding the beast. By the beast, of course, we mean Google’s algorithms, which constantly crave fresh, original content. If you’re not feeding the beast on a regular basis, sooner or later it will cause your SEO rankings to tumble.
  3. You’re creating content without an overarching strategy. Creating content just for content’s sake is a rookie mistake. A better approach is to build out a full strategy, including carefully defined goals and laser-focused buyer personas, then to create content that is tailored to move your bottom line. A professional content creator can help you with that.
  4. You’re not a great writer. Hey, there’s no shame in admitting that writing isn’t your strong suit. Whether you lack experience or simply aren’t able to write quickly, the last thing you want is for your brand to be tarnished with suboptimal content. Hire a team of pros to ensure the right level of polish and professionalism.
  5. Your content exists in a silo. Content isn’t supposed to live in a vacuum. Ideally, your content is developed to fuel your social media activity, to provide fodder for an email newsletter, and perhaps even to lay the groundwork for some compelling videos. A good content developer can help you bring all the pieces together into something coherent and strategic.
  6. You just don’t have time. We’ll say it again: Small business owners have a lot on their plate. We get it. And that’s why we love providing small companies with our content writing services, allowing their busy leaders to focus more time and attention on growing their business and developing their employees.

Questions About Professional Content Creation? Contact Grammar Chic, Inc

We’d love to tell you more about the advantages of choosing Grammar Chic, Inc. as your content creation partner. Reach out and schedule a consultation with us: Call 803-831-7444 or visit www.grammarchic.net.

Leave a comment

Filed under Content Writing

Don’t Let Writer’s Block Derail Your Content Strategy

Writer’s block can strike the best of us; just ask James Caan’s character in Misery. And while it can certainly be a lethal affliction for fiction writers, it’s just as unsettling for content marketers. If you’ve ever found yourself on a tight deadline for a company blog post, press release, or email newsletter, you know just how little wiggle-room there is. The last thing you need is to waste precious time waiting for inspiration to strike.

There’s no magic formula for banishing writer’s block, but there are a few simple remedies that can help get your creative juices flowing. Here are a few tricks and tips from Grammar Chic’s writers.

How to Deal with Writer’s Block

  • Walk away for a little while. You won’t accomplish much by banging your head against the desk, or by staring at a blank screen. So why not go for a walk? Get your blood pumping a little bit. Step outside to soak up some sun or make a quick phone call. Spend 15 minutes playing a mindless iPhone game and see if that helps you clear your head. You can’t put off your deadline forever, but you can take short breaks.
  • Always be looking for inspiration. You never know when a billboard or a line in your favorite TV show will inspire a company blog post. Be ready to jot down these inspiration points on your Notes app and consult it when you feel low on ideas.
  • Work when you know you’re at your most focused and creative. Some of us have our best ideas early in the morning. Others tend to perk up toward the end of the day. If you’re the kind of person who just always feels blank first thing in the AM, then choose a different time to get your writing done.
  • Ask for ideas. You know who probably has some great ideas for your next company blog post or newsletter? Your sales reps, who talk to customers day in and day out and know what some of the common questions and pain points are. Don’t hesitate to go to them for inspiration.
  • Just start writing. You may have no idea what your next piece of content is going to look like… but you can always write something: A list of keywords, questions, or even a simple outline. Even if you’re just regurgitating a precious blog post, the act of writing can often inspire fresh ideas.
  • Outsource your efforts. If your writer’s block becomes chronic, you may want to hire someone who can help you shape some new ideas. The Grammar Chic team would be happy to step in as needed.

Reach Out to Grammar Chic, Inc.

Do you feel inspired to learn more about our content writing services? If so, then let’s set up a time to chat. Reach out to Grammar Chic, Inc. by visiting www.grammarchic.net, or by calling our office at 803-831-7444.

Leave a comment

Filed under Content Marketing, Content Writing

5 Ways to Repurpose Your Content

Your written assets are invaluable pieces of marketing collateral, often representing a significant investment of time and labor. And yet, all too often, we treat content as though it is disposable. A blog post that takes days of research, writing, and optimization may be heavily promoted for a month, but then it’s all but forgotten.

To ensure you’re getting the maximum benefit from each piece of content you develop, consider some methods of repurposing. Here are just a few tips to improve your content mileage.

Effective Ways to Repurpose Your Digital Content

1. Update your longform blog posts regularly. If you take the time to write 2,000 words about email marketing trends, then you should be prepared to update the post every six months or so, reflecting how those trends change. After all, long-form content can be invaluable, both in terms of SEO and brand authority, but you’ll squander all that value if you allow the content to become dated or obsolete.

2. Use video to tease your content. When you develop a new piece of content, consider making a short video to promote it. For example, you can make a YouTube video or even an Instagram clip to summarize some of the main points of your most recent blog post, and end by inviting your viewers to read the post (and then share it).

3. Summarize your blog posts in email newsletters. At Grammar Chic, our monthly newsletter includes a rundown of all our recent blog posts, along with some short summaries of each. You don’t need to rehash the entirety of each post, but you can definitely use your long-form content as fodder for future emails.

4. Turn bullet points into tweet storms. Sure: Tweets are by their nature fairly ephemeral. But if you have a blog post with plenty of stand-alone points, quotes, or observations, it’s pretty easy to convert them into short blasts to your social media followers, potentially shoring up your thought leadership credentials.

5. Combine shorter posts into an e-book or downloadable guide. One final option to consider: If you have a number of shorter posts on a related topic, work with an editor to combine them into a single document, which you can then promote as a downloadable resource.

Increase Your Content ROI

These are just a few ways to improve your content ROI, particularly for longer and more in-depth pieces. We’d love to talk to you further about how these repurposing methods can fit into your overall content strategy. To speak with one of our writer-editors, contact Grammar Chic, Inc. at 803-831-7444 or www.grammarchic.net.

Leave a comment

Filed under Content Marketing

7 Reasons to Hire a Content Writer in 2021

When you run a small business, you know more about it than anyone in the world. But just because you know your business inside and out, that doesn’t necessarily mean you’re the best person to articulate its value proposition… especially not in writing.

That’s where a professional content writer can be invaluable: Translating your knowledge and your passion into messaging that crystallizes what you do and why customers should care.

Indeed, there are a number of reasons why business owners outsource their content writing needs… and, why enlisting a writer may be the best decision you make in the dawning days of 2021.

1) Bad writing will wreck your reputation.

Let’s be honest: Writing is a skill, and not everyone has it. If you’re not a natural-born writer, that’s totally okay! You obviously have plenty of other skills that have allowed you to launch a successful business.

But if you’re not a good writer, that’s something that’s important to acknowledge to yourself. See, if you do your own copywriting but it’s filled with circuitous grammar or sloppy mistakes, it could actually have a counterproductive effect.

For instance, it’s hard to say that your business stands for quality, consistency, or attention to detail if your writing is full of typos.

Hire a professional writer to make sure bad writing never tarnishes your good name.

2) Good writers will know how to connect.

It’s actually possible that you know your business or your industry a little too well.

This is a common issue among business owners, who get so excited talking about what they do that they load their language with jargon, technicalities, or sales-speak.

Sometimes, it takes an outsider to identify what really makes your company special, and to phrase it in a way that it connects with potential customers… not just explaining what you do, but what difference you can make in their lives.

3) Professional writers can help you get results.

Whether you’re writing a blog post, a press release, or an email newsletter, you’re probably not doing it just for kicks and giggles. In theory, your writing should always serve a specific purpose. You should be writing to generate leads, to close sales, to instill trust, or to build your reputation.

This requires more than just a knowledge of how your business works. It also requires knowing how to format your writing, how to build an argument, how to use persuasive language, and how to craft a perfect call to action.

These are tools in the professional writer’s toolbox, and they can ensure that your business writing actually accomplishes something.

4) Good writing is good SEO.

Which is more important: Writing content that appeals to human readers, or writing content that jibes with the Google search algorithms?

Trick question! Actually, by writing relevant and valuable content for your end user, you’ll be much better positioned to occupy prime search engine real estate.

The best writer will have the SEO knowledge it takes to draw the right kind of attention, from your target audience as well as from the search bots.

5) Hiring a writer will save you time.

Honest question: How long would it take you to write a really solid company blog post?

And what else could you do in that same amount of time?

One of the main reasons to outsource anything is to free yourself to focus on the essentials: Leading your team, strategizing for your business, or satisfying your customers.

Allow writers to take content creation off your hands.

6) A professional writer can address a range of content needs.

By forming a relationship with a professional writer, you can ensure you have someone you can call on for a range of needs, including developing new sales copy, composing tweets, and beyond.

As the writer gets to know your business better and better, they will become a trusted marketing partner, able to provide a range of marketing assets for use in your business.

7) Professional writers will work well with your other creative partners.

Believe us when we tell you that a professional writing company, like Grammar Chic, Inc., does a lot of collaborating with other agencies. These might include SEO consultants, web design houses, marketing firms, and beyond.

If you’re looking for a partner who can easily fold into that relationship, ensuring really optimal results across your different marketing activities, consider hiring a professional writer today.

We’d love to speak with you further about all the reasons it makes sense to outsource your writing needs. Reach out to Grammar Chic, Inc. today by calling 803-831-7444 or by visiting www.grammarchic.net.

Leave a comment

Filed under Content Writing, Uncategorized

Mindfulness: Not Just for Mental Health – Apply it to Content Marketing

Customers are inundated with content every time they go online. A simple Internet search can generate millions of results. There are pop-up ads on many websites. Social media is a never-ending cycle of information. But just because the content is there, doesn’t mean that customers connect with it. Being mindful about the information you put out and intentional in your marketing can pay off.

Focusing on Quality Over Quantity

Publishing articles and posting on social media just for the sake of pushing out content will garner limited results. Taking the time to offer information that is relevant and meaningful to your audience will produce a greater return. Consider what value they will get from what they read. What do you want them to do with the information?

  • Know your audience. Don’t try to be everything to everyone. Focus on what is important to your audience and what affects their decision making. Take advantage of analytics tools to understand what customers are searching for, and what attracts them to your site. This should guide your planning process.
  • Be authentic. Let your audience know that you understand the challenges they face and are grounded in reality. Show them that you are listening and using their feedback to make meaningful changes and share information that they want. Keeping them in the loop will build loyalty and repeat business.
  • Look beyond sales. While you may use content marketing to drive sales, all of your copy shouldn’t be sales-focused. Offer a variety of data and information related to your brand, products, and services. Be genuine in offering solutions and action-oriented content rather than just being promotional. Once you gain their trust and build credibility, the sales will come.
  • Post with a purpose. Stop writing fluff pieces. Before you start, consider how your content will be different than everything that is already out there. What do you want the reader to take away from it? Why should they care about the topic? Go in with a plan and a focus on quality.

Be mindful about the content you are producing and the value it adds. Drive a connection with your customers so they want to engage with what you have to say, rather than keep scrolling by. Whether you’re focused on social media or blogging, Grammar Chic can help you get noticed for the right reasons with a solid content marketing plan.

Find out how we can help you and your business by contacting us today at www.grammarchic.net or (803) 831-7444.

Leave a comment

Filed under Content Marketing

Why Content Marketing is Right for This Moment

What comes next?

That’s the question many of us are asking as the pandemic rages on. The year 2020 has been buffeted by disruption and uncertainty, and there’s really no telling what the next few months will bring. Understandably, most of us have our anxieties: Anxieties about our children’s education, about politics, about money, about the businesses we own.

For the most part, we don’t know any more than you do, and won’t venture a guess as to what 2021 has in store. But one thing we can say is that, as you consider your business plans for the coming year, it would be wise to consider making content marketing a part of it.

Content marketing is actually very well-suited for the current cultural moment. Allow us to tell you why.

Why Now’s the Time for Content Marketing

1) Because it’s never been more valuable to connect with your customers.

We know: It’s such a cliché. And you’ve no doubt been inundated with emails beginning with “in these unprecedented times…

But the reality is, we’re all craving some regularity, some sense of connectedness, some inkling that things may return to an approximation of normal. Content marketing can provide you with an excellent way of providing those things for your customers and clients. Maybe you’re looking for an email newsletter to keep clients apprised of new store policies or COVID safety measures. Maybe you need a social media campaign to inform folks that things will be business-as-usual during the holiday shopping center. Whatever your specific communication needs, content marketing can be an asset.

2) Because content marketing breeds trust.

By the time 2021 rolls around, there’s no telling what the economy’s going to look like… but right now, the projections are all showing fairly modest growth. What this means is that consumers and B2B clients are likely going to be more cautious than before about parting ways with their hard-earned-money.

So how can you convince your target audience to spend their dime on your product or service? Old-fashioned, ham-fisted advertising methods are proving themselves to be less and less effective. But earning the trust and goodwill of clients, by showcasing your expertise and thought leadership, can be just the thing. And again, that’s really what content marketing is all about.

3) Because content marketing is highly scalable.

A lot of companies are heading into 2021 with scaled-back marketing budgets. Here again, content marketing may be just what you need. Content marketing is made to scale, and it’s very easy to start with a modest scope and build into something more robust over time. Additionally, content marketing provides plenty of options for tracking and reporting, allowing you to see exactly what’s working and what’s not, then allocating marketing dollars accordingly.

Content marketing can also bring some flexibility to your team. Unable to hire a full-time marketing person? Outsourcing to a content marketing agency like Grammar Chic can be a cost-effective alternative. Or, if you have a marketing team that’s stretched a little thin, Grammar Chic can offer coverage on content creation and distribution, freeing your employees to invest in other forms of value-adding creative or technical work.

The bottom line: If your business is looking for something nimble and elastic, both from a budgetary standpoint and a workforce standpoint, content marketing may be the right way to proceed.

4) Because content marketing can help you build something new.

We understand that a lot of entrepreneurs are going to need to be flexible and creative in order to stay afloat in 2020; this might mean rebranding, launching a new line of products and services, or even creating a side hustle.

If you’re trying something new, you’ll want to promote it. Content marketing provides a great way to generate word-of-mouth buzz in an authentic, organic way. Start creating a community around your new venture via engaging social media content, blog posts, and beyond.

We can help you do it. Grammar Chic, Inc. is always over the moon to work with small business owners, and we’re especially passionate about showing how content marketing can be the perfect thing for this strange season of life.

If you’d like to chat with us about any of this, we welcome you to reach out to Grammar Chic, Inc. today.

Connect with us at www.grammarchic.net or 803-831-7444.

Leave a comment

Filed under Content Marketing