Tag Archives: Content Marketing mistakes

7 Content Marketing Mistakes You Can’t Afford to Make in 2017

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Many of us are still in the leaf-turning phase of the new year, eager to identify and implement key areas for personal and professional change. Perhaps some of your own resolutions include improvements to your company’s content marketing endeavors. And if not—well, maybe they should.

There is never a bad time to revise your content marketing mechanisms—to be more strategic about consumer outreach, relationship-building, and thought leadership. Getting more serious about content marketing can yield many benefits, and the good news is, making constructive content marketing resolutions doesn’t have to be anything too nebulous or complex: It can be as simple as learning from yesterday’s mistakes.

With that in mind, we’ve got some suggestions for you: Some content marketing mistakes we’ve seen before, and ones we encourage you to learn from as you move forward toward bigger and better content endeavors.

Mistake #1: Blogging Inconsistently

Anyone can resolve to start a blog. Even writing that first post can seem pretty easy. Maintaining robust and regular blog content, though, is another matter altogether—yet it requires consistency for you to keep your audience engaged, increase our search engine exposure, and develop your brand’s authority.

Mistake #2: Making Grade-School Grammar Mistakes

Be honest: Have you ever posted a company blog that interchanges your with you’re, or that mixes up their and there? These aren’t just little errors. They make your business look shoddy and unprofessional. Make sure you have a skilled editor proof your content before it’s posted.

Mistake #3: Overlooking SEO Opportunities

You don’t have to be a technical whiz to fill in the meta description for your company blog post (WordPress and other content management systems will offer you a place to do this), or to include a few judicious keywords in your posts and your titles. Don’t forfeit these opportunities to tell the search engine what your content is all about.

Mistake #4: Missing Email Marketing Opportunities

Remember that when you post a really good entry to your blog, it’s something you ought to be promoting everywhere—and that includes in emails. Your email marketing list is a great place to turn when you want to get attention for a new piece of content. Spread the word, and make sure you’re conveying real value to your readers.

Mistake #5: Misusing Social Media

Your Facebook and Twitter accounts aren’t just for promoting your latest products or sales, though that’s certainly a good use for them. You should also be using them to spread meaningful, value-adding content, though—not just your company blog posts, but curated content from other industry resources, too.

Mistake #6: Poorly Formatting Your Content

Are your company blog posts difficult to read—or difficult to skim? Sub-headings, lists, and bullet points can really make life easier for your readers. If nothing else, shorter paragraphs are generally recommended.

Mistake #7: Not Offering Value Through Your Content

It ultimately comes down to what you’re writing about: You should be developing content that truly makes life better for your readers, answering their questions and posing actionable solutions to their problems. Otherwise, why would they bother?

Content development happens to be our strong suit—so if you’re looking for a hand in making big content improvements in 2017, give Grammar Chic a call at 803-831-7444, or visit us at www.grammarchic.net.

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Filed under Brand Management, Content Marketing, Content Writing, Email Writing, Social Media

Are You Breaking Your Content Marketing Budget?

Cracking piggybankAs with all the other facets of running your business, content marketing is really all about ROI. Ultimately, it’s successful when it brings in more money than it takes away; in other words, the sales or buzz you generate from content marketing needs to be worth more than whatever you’re paying to have that content marketing done.

There are a couple of ways in which content marketing can be ineffective, then, and the most obvious is that you simply don’t bring in the leads and conversions you need to make it worthwhile. More insidious is the possibility that you may be getting good results, but spending too much time and money to do it—ultimately blowing up your margins.

Now, make no mistake about it: Content marketing is an investment. It’s not going to generate results overnight, and it’s not going to be effective unless you devote some real resources to it. At the same time, prudence is important—and while we don’t recommend cutting corners, we do recommend being strategic.

There are a few particular ways in which you may actually be overextending your content marketing efforts— making imprudent use of your time and resources. A few things to watch out for include:

  • Being on more platforms than you truly need. Grammar Chic, Inc. has previously blogged about the pros and cons of being on Instagram—one of a few examples of social platforms that not every company needs. Yes, you want to have a presence on Twitter, Google+, and Facebook, almost without exception. Something like Pinterest or Vine, on the other hand, may or may not benefit your brand, just depending on what you do. No need to spend money just to “be there,” when your clients and potential clients aren’t there themselves.
  • Not being organized. What’s your content marketing chain of command? If you don’t have clearly defined responsibilities, then you may let certain things fall through the cracks—but you may also end up duplicating work or being inefficient with your internal processes.
  • Sending out too many press releases. Grammar Chic sends out a press release every week, because we genuinely have that much newsworthy stuff happening; your company may only have news to report every month or every quarter. Spending money on a weekly press release, just for the sake of doing it, will get awfully expensive awfully fast, and it may or may not yield a positive effect.
  • Not monitoring your results. Last but not least: If you’re not tracking your results and evaluating the analytics, then you frankly have no idea whether your content marketing is truly effective or not—and for all you know, you could be wasting a ton of time and money with ineffective strategies.

Content marketing is an important investment—and while you can’t be stingy with it, you also shouldn’t be careless. To learn more, contact the Grammar Chic, Inc. team today: Visit http://www.grammarchic.net, or call 803-831-7444.

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