Many of us are still in the leaf-turning phase of the new year, eager to identify and implement key areas for personal and professional change. Perhaps some of your own resolutions include improvements to your company’s content marketing endeavors. And if not—well, maybe they should.
There is never a bad time to revise your content marketing mechanisms—to be more strategic about consumer outreach, relationship-building, and thought leadership. Getting more serious about content marketing can yield many benefits, and the good news is, making constructive content marketing resolutions doesn’t have to be anything too nebulous or complex: It can be as simple as learning from yesterday’s mistakes.
With that in mind, we’ve got some suggestions for you: Some content marketing mistakes we’ve seen before, and ones we encourage you to learn from as you move forward toward bigger and better content endeavors.
Mistake #1: Blogging Inconsistently
Anyone can resolve to start a blog. Even writing that first post can seem pretty easy. Maintaining robust and regular blog content, though, is another matter altogether—yet it requires consistency for you to keep your audience engaged, increase our search engine exposure, and develop your brand’s authority.
Mistake #2: Making Grade-School Grammar Mistakes
Be honest: Have you ever posted a company blog that interchanges your with you’re, or that mixes up their and there? These aren’t just little errors. They make your business look shoddy and unprofessional. Make sure you have a skilled editor proof your content before it’s posted.
Mistake #3: Overlooking SEO Opportunities
You don’t have to be a technical whiz to fill in the meta description for your company blog post (WordPress and other content management systems will offer you a place to do this), or to include a few judicious keywords in your posts and your titles. Don’t forfeit these opportunities to tell the search engine what your content is all about.
Mistake #4: Missing Email Marketing Opportunities
Remember that when you post a really good entry to your blog, it’s something you ought to be promoting everywhere—and that includes in emails. Your email marketing list is a great place to turn when you want to get attention for a new piece of content. Spread the word, and make sure you’re conveying real value to your readers.
Mistake #5: Misusing Social Media
Your Facebook and Twitter accounts aren’t just for promoting your latest products or sales, though that’s certainly a good use for them. You should also be using them to spread meaningful, value-adding content, though—not just your company blog posts, but curated content from other industry resources, too.
Mistake #6: Poorly Formatting Your Content
Are your company blog posts difficult to read—or difficult to skim? Sub-headings, lists, and bullet points can really make life easier for your readers. If nothing else, shorter paragraphs are generally recommended.
Mistake #7: Not Offering Value Through Your Content
It ultimately comes down to what you’re writing about: You should be developing content that truly makes life better for your readers, answering their questions and posing actionable solutions to their problems. Otherwise, why would they bother?
Content development happens to be our strong suit—so if you’re looking for a hand in making big content improvements in 2017, give Grammar Chic a call at 803-831-7444, or visit us at www.grammarchic.net.